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Analytics that matter
Максим Шатилов
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Fast iterations Data driven culture
Аналитика не будет думать за вас
Аналитика – инструмент для принятия
решений
Ghost Tales, USA
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Dream Team
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Webgames: analytics that matter

Notas del editor

  1. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. Copying others takes the world from 1 to n, adding more of something familiar. But when you do something new, you go from 0 to 1. Tomorrow’s champions will not win by competing ruthlessly in today’s marketplace; they will escape competition altogether, because their businesses will be unique.
  2. За счет чего мы лучше других? (ну или можем стать лучше других) - Быстрые итерации - Дайта дривен культура
  3. Однажды Уатта пригласили найти неисправность в большой паровой машине. Так как хозяева из-за простоя несли большие убытки, и другие инженеры сделать ничего не смогли, они пригласили самого изобретателя паровой машины и обещали заплатить 1 000 долларов, огромные деньги по тем временам. Уатт трижды обошел вокруг машины, потом попросил большую кувалду. Ему принесли кувалду, он примерился и ударил по кожуху машины. "Теперь запускайте", - сказал он. Машина заработала. После этого начинается самое интересное. Хозяевам стало жалко платить 1 000 долларов за один удар кувалдой, они чувствовали себя одураченными. Тогда они решили схитрить и предложили Уатту написать счет, чтобы затем его попытаться оспорить. Уатт взял лист бумаги и написал следующее. За удар кувалдой - 1 доллар, за знание, куда ударить - 999 долларов. Хозяева была вынуждены выплатить гонорар полностью. 
  4. Аналитикой мы называем всестороннее использование баз данных , статистический и количественный анализ, объяснительные и прогнозные модели, а также доказательный менеджмент, применяемыее для _поддержки_ принятия решений и увеличения ценности для потребителей
  5. ….как же строилась аналитика в нашей компании и куда она движется?
  6. Вначале собирали данные, процентов 10% от текущего потока данных Инструменты sql, excel, интуиция – пятая точка (!) Роль пятой точки очень важная при данном состоянии аналитики
  7. Скорость проверки каждой теории – 1-2 дня Постоянные проблемы: Ломается модель в экселе Каждый раз надо заново фильтровать данные в экселе Эксель постоянно виснет
  8. 70% от текущего потока данных на пользователя Скорость проверки теории 3-8 часов, постепенно падает. Роль пятой точки падает. Появляется первая версия системы: Контагенты + баш скрипты. Постоянные проблемы, система падает, не работает. Но уже есть Табло!
  9. 300 дешбордов Автоматическое – полуавтоматическое обновление
  10. Стабильная система. Дешборды автоматически обновляются. Центральное хранилище данных более 1тб. Готовая новая система к релизу
  11. 2 часа – 15 минут По оценкам моих коллег некоторые запросы стали выполняться в 50 раз быстрее Данные перемещаются в одной подсети. ГБ данных грузятся за секунды.