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Digital Branding SomkiatLilitprapun
SOMKIAT LILITPRAPUN General Manager : tablefest.com (Online Restaurant Reservation )  E-Business Manager : mahaphant(Shera & Ha Huang) CRM & e-Marketing Manager : PhyathaiHospitals E-Commerce Manager : TV Media & More…. ^-^
Condition ,[object Object]
Based on Experiences
Mobile Turn-Off,[object Object]
Top Digital Brands
Topic: What is “Branding” “ Process of  creating individual’s perception of an integrated bundle of informationand experiences that distinguishes our products/company from the competitors  as expected or beyond ” “ ปิ๊ง!อันนี้ดีกว่า ใช้แล้ว ใช่!ลูกค้านึกถึง”
One Big Mistake Brand is not “LOGO”
One Big Mistake “LOGO” is Part of Branding
Type of Digital Branding Digital Brand Digitized Brand
Digital Branding
Digitized Branding
Why Branding ?
Add or Subtract Consider Select Experiences
Why Branding ? “ Various choices of Brands”
Why Branding ? “ Deliver Brand Value to Accelerate the purchasing ”
Why Branding ? 	“ Make The Advocate (Sharing) ”
Who need digital branding ? “ Anyone  who need their brand exists in digital world ”
Digital Branding Guides ,[object Object]
Image Building
Exposure
Measurement & Control,[object Object]
2. IMAGE BUILDING ,[object Object]
PERCEPTION
BRAND IMAGE,[object Object]
Why Brand Exposure ? “ Make us present to target “
Why Brand Exposure ? “ Create Brand Understanding“
Why Brand Exposure ? “ Prevent  from  Brand Perception Misunderstanding”
How Brand Exposure?? ,[object Object]
Online – Banner, Mobile, Email Marketing, etc,[object Object]
SEM (Search Engine Marketing) “ Use search engines on all devicesto make our brand presence
Social Media/Social Networking Facebook
Facebook Page
Facebook Page
Social Media/Social Networking twitter
Social Media/Social Networking twitter
Social Media/Social Networking twitter
Social Media/Social Networking twitter
Social Media/Social Networking HI5
Social Media/Social Networking LBS = LOCATION BASED SERVICE
Social Media/Social Networking LBS
Social Media/Social Networking INSTAGRAM = LBS + Twittter
Social Media/Social Networking YOUTUBE
Social Media/Social Networking
Social Media/Social Networking
Mini / Micro Site
Mini / Micro Site
Mini / Micro Site
BANNER /RICH MEDIA
BANNER /RICH MEDIA http://www.pondsfacialfoam.com/clay/#/dance/
Email Marketing
Mobile ADS/APP
Tablet APPS
User-Generated Content ,[object Object]
WEBBOARD

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