How to Use Google adwords step by step tutorial
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The presentation contains little info about Digital India and majorly focused on How to Use Google Adwords in practical.
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How to Use Google adwords step by step tutorial
- 1. &
- 4. Indians are using Internet Mobile internet users in India as per recent report Mobile users in INDIA
- 5. They search about brand and research product online They are not able to find you there. Well, you don’t exist for them.
- 6. Regardless of Age & Profession Time to change, time to go DIGITAL
- 7. Mistake#1 They Don’t think Online marketing is important Mistake#2 They spend little and no time for social media pages of their business Top 2 Mistakes Local Business are making today
- 9. 9 Tools available to a business to market, promote and advertise their products, services or brand on the online
- 13. Google AdWords Major online Ad Networks Facebook Microsoft Ads
- 16. Main advertising product and source of revenue Adwords offer Site targeted advertising for text, banner and rich media The Adwords program includes local, national and international distribution Users are actively seeking out the products and services that you are advertising.
- 17. 4
- 18. Widescreen Presentation This template is formatted with a 16:9 “widescreen” aspect ratio. It’s a great way to take advantage of laptops, televisions and projectors equipped with widescreen displays. Even if you do not have a widescreen display, you can still create and present 16:9 slides. PowerPoint’s Slide Show always resizes your slides to fit any screen.
- 21. Ad Position Based on Ad Ranks in Auction Ad Ranks Bid Quality Score
- 22. Ad Bidding Bidders Max Bid Price Paid 1 $4 $3 2 $3 $2 3 $2 $1 4 $1 Don’t Get Displayed
- 23. Quality Score Clicks Impressions = CTR (expressed as %) Impression:The appearance of your ad on a search engine or one of their partner sitesCTR Relavance Landing Page
- 24. Ad Bidding Bidders Max Bid QS Ad Rank Position 1 $4 1 4 Don’t Get Displayed 2 $3 2 6 2 3 $2 4 8 1 4 $1 5 5 3
- 25. Ad Bidding
- 27. Broad Match : +keyword, synonyms, related searches – e.g. +sports +shoes Phrase Match: “Keyword”, e.g. ‘Sports shoes’ in Rajkot or Pune Exact Match: [keyword], e.g. Sports shoes in Pune Negative Match: -Keyword, e.g. Sneakers or Canvas shoes Keyword Attributes
- 28. 28 Click Here Visit Us Examples: get info, research here, download free white paper, order our catalog, buy now, save money Avoid meaningless slogans and gimmicky language AD Examples
- 29. 29 Send Chocolate Gifts Save 10% on all chocolate orders. Free shipping over $50. Ad Example Save 50% $10 Off Seasonal Sales Free Shipping Free White Paper
- 30. 30 New York Advertising Location in ad text can increase performance Attracts attention of local users Non-local users will not click on ad Advertise by Location
- 31. 31 Inter-capitalize Display URL Inter-capitalizing your display URL may make your ad stand out more and lead to better clickthrough rates
- 32. 32 Targeted Ad Higher Click through Rates More Qualified Leads Better Conversions Good User Experience Ads to Conversion Process Relevance is the key to a successful AdWords campaign
- 33. How Online Ads Can Pay forThemselves $1,000 initial investment $1.00 CPC ≥ 1,000 clicks 10% conversion rate = 100 sales Average sale = $100 $1K investment returns $10K in sales Reinvest profits, increase budget
- 34. Interesting Facts Businesses make an average of $2 in revenue for every $1 they spend on AdWords. (Google Economic Impact Report) Ads in the top position have been observed to get 10 times as many clicks as side-position ads. (Practical Ecommerce) The Google Display Network serves 6 billion impressions each day
- 35. B2B
- 36. Social Media Trends worldwide
- 41. YAWN MAIL One Way &Static Owned www. Intra Extra PRINT You say. You write. You print. You mail.
- 48. Presented By Yuvraj Zala(B.E. , MBA) Marketing Consultant| Google Business Group, Advisor| Blogger Email: yuvraj.droid@gmail.com