This document provides tips for using LinkedIn to enhance one's professional success. It recommends completing a thorough profile including skills, experience and recommendations; developing a network by connecting with people known; following companies of interest; finding relevant groups; and being an active collaborator on the platform. The goal is to make one's knowledge, network and personal brand visible to recruiters and opportunities by fully utilizing LinkedIn's features.

2. Giving yourself the best chance of
Professional success

4. TWITTER I’m eating a #donut
FACEBOOK I like donuts
YOUTUBE Here’s a video of me eating a donut
INSTAGRAM Here’s an great photo of my donut
FOURSQUARE This is where I eat donuts
PINTEREST Here’s a donut recipe
SPOTIFY I’m listening to “Donuts”
GOOGLE+ I’m a Google employee who eats donuts
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5. TWITTER I’m eating a #donut
FACEBOOK I like donuts
YOUTUBE Here’s a video of me eating a donut
INSTAGRAM Here’s an great photo of my donut
FOURSQUARE This is where I eat donuts
PINTEREST Here’s a donut recipe
SPOTIFY I’m listening to “Donuts”
GOOGLE+ I’m a Google employee who eats donuts
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LINKEDIN
 My skills include donut eating
 I’m qualified in donut making
 I work in the donut industry
 I’m interested in the future of donuts
 I’m connected to donut experts
 Here’s a video / photo / recipe for
donuts

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10. The #1 Activity on LinkedIn is…
Viewing Profiles

11. What does yours say?

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How to be ready for that
opportunity…
What you knowWho you knowWho you are

13. Your Identity- not just what you
say but also how you interact
Who you are

14. Register: Registering for LinkedIn is fast and
free!

15. Build your profile: Add a professional photo

16. Build your profile: Add a professional photo

17. Build your profile: Tell people what you’re
passionate about

18. Build your profile: Tell people what you’re
passionate about
Business student ready to bring expertise, insight
and passion to the finance world

19. This is your Elevator Pitch.
Your Summary
Express your aspirations…

20. Build your profile: Show off your experience
and qualifications

21. Think Keywords
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22. Your Skills & Recommendations
Add your skills and expertise – and get endorsed
Add skills
Get
endorsed
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Collect valued recommendations

23. Go for 100%...
Add relevant documentation…
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Complete your Profile!
100% complete
profiles are 40x more
likely to receive
opportunities.

24. Manage your settings
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25. Your Network – not just for
today but for the future
Who you know

26. Develop your network: Connect with people
you know
Friend who goes to
Illinois State
Aunt who works
for State Farm
Tutor at University
Summer job boss
Peers from your
organizations

27. Develop your network: Send personalised
invitations giving context to your connection

28. So now you have an
awesome profile…
and
a growing network…

29. Use LinkedIn insights to your
advantage
What you know

30. Employers
on LinkedIn
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33. Follow Companies you are interested in working for
Followers receive relevant updates, news, links – and jobs

34. Research companies
Do you feel a connection?
Company mission, products and services
Company culture and employees’ skills
News about the company, industry and competitors
Information about the role – search for members already
holding the role / similar roles
Information about the person interviewing you
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35. Employers proactively target the talent they
need using LinkedIn Recruiter
They can search by anything:
 University
 Field of Study
 Graduation Date
 Keywords
 Groups
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36. What about
Jobs?

37. Jobs on LinkedIn
Recommended job matches on your Home page
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Your Profile is critical for quality
matching – think Keywords.

38. Jobs: Get an
inside edge
70% of jobs come through
networking, so see who you know

39. Jobs on LinkedIn
Student Jobs Portal: linkedin.com/studentjobs
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40. Take a look at alumni from
your university…

41. Follow your University Page
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www.linkedin.com/alumni
Studying Career Paths | Identifying Mentors | Identifying Contacts
Studying Career Paths | Identifying Mentors | Identifying contacts

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www.linkedin.com/alumni
Studying Career Paths | Identifying Mentors | Identifying contacts

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www.linkedin.com/alumni
Studying Career Paths | Identifying Mentors | Identifying contacts

45. Find the right Group for you

46. Finding the Right Group
On your
homepage
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Many employers
have dedicated
student groups
created for fostering
relationships with
students they hope
to hire soon.

47. Groups – get your settings right
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 Size can be important – but is not always the best
indicator of quality.
 A healthy group has frequent discussion topics, but
remains focused on topic.
 A lot of spam or agency vacancy posts suggest the group
is badly maintained.

48. The top 5 things you should now:
1. Complete and enhance your personal profile
2. Connect and grow your network…
3. Join a relevant networking Group
4. Follow companies you are interested in
5. Be an active collaborator – share, update your
status, discuss…GIVE to your network.

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I hope my information
Was USEFUL