Max Minzer gives a presentation on local search marketing strategies. He emphasizes the importance of optimizing a business's website, Google+ local page, citations from other sites, and obtaining online reviews to improve local search visibility. While local search results depend on factors outside a business's control, Minzer provides best practices for the elements businesses can influence, such as claiming listings, updating information, and asking customers for reviews.
46. MORE RESOURCES:
ANATOMY OF OPTIMAL LANDING PAGE
[MIKE RAMSEY]
ONPAGE OPTIMIZATION FOR LOCAL SEO
[MATTHEW HUNT]
DESIGNING BUSINESS LOCATION PAGES
[AARON WEICHE]
OPTIMIZE LOCAL LANDING PAGES
84. LOCAL CITATION BUILDING BEST PRACTICES
[PHIL ROZEK]
AUDIT AND FIX CITATIONS
[DARREN SHAW]
DEFINITIVE LIST OF LOCAL SEARCH CITATIONS
[PHIL ROZEK]
CITATION BUILDING STRATEGIES
[BENJAMIN BECK]
MORE RESOURCES FOR CITATIONS: