MKT 2401 (First Draft)

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First draft @ 4.23am! Hee. Sorry, the timeline took a while. Doing up the rest now. I'll post up my progress here. :D Comments please!

Educación Tecnología Empresariales

Google
I’m feeling lucky!

Bui Thuy Hanh
Chong Kairu
Lee Longfu
Low Tee Tong
Tay Zi Kun, Lewis

Agenda

Timeline - Our short history
Business Model - Bring in the money!
Success Factors - What makes us tick?
Challenges - Obstacles to cross.
Competitors Analysis - Our rivals!

Google

1995 Larry Page and Sergrey Brin founded Google
*Googol = 1, 000…..000 (100 zeros)

1998 Google beta ﬁrst introduced!

The ﬁrst Google doodle ever.

Page Rank algorithm introduced.

• Link popularity: a page is ranked higher if
there are more links to it. Google: PR = 9
• A number Google assigns to a page to Facebook: PR = 9
represent the overall link popularity of that Twitter: PR = 10
page (from 0 to 10).
Google

Before Google ran without advertisements.
2000

Google AdWords invented.
Oct. Google started to bring in
2000 advertisements among search results.

Text-based advertisements

Cost-per-thousand pricing
model. The advertisers are
charged every 1,000 clicks.

Feb. AdWords changed into pay-per-click basis model.
2002

Google

Feb. AdWords changed into pay-per-click basis model.
2002 Advertisers bid on keyword targeting.

!"#$%

!&%

!"#$%
!"#'$%

AdSense introduced: advertisements appeared in
2003 speciﬁc websites.
A solution for publisher!

• Advertise relevant products.
• $$$ for the publisher!

AdSense

Google

Site Targeting
(an expansion of AdWords)
2005 allows advertisements appear in
speciﬁc websites according to
advertisers’ preferences.

Site Targeting

Google AdWords collaborated
with Salesforce.com CRM
2007 (customer relation management
technology).

+
Google

Jun.
2007
Google bought
Double Click. + Offers technology for
advertisers to allow clients to
trafﬁc, target, deliver, and
report on their campaigns
(such as AdWords and
AdSense).

Google created
2010 Google Mobile Ads.

Apr. Google Website
Optimiser
2011

Help track effectiveness of
advertisements.

Google

Jul. AdWords Express for small and local
business and local customers.
2011

Done in 5 minute.
Easy to set up.
When click, address is
shown in Google Map.

Google

Business Model
Bring in the money! $$$

Google

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MKT 2401 (First Draft)

1. Google I’m feeling lucky! Bui Thuy Hanh Chong Kairu Lee Longfu Low Tee Tong Tay Zi Kun, Lewis

2. Agenda Timeline - Our short history Business Model - Bring in the money! Success Factors - What makes us tick? Challenges - Obstacles to cross. Competitors Analysis - Our rivals! Google

3. Timeline Our short timeline. Google

4. Google timeline: 1995 - 2011 Google

5. 1995 Larry Page and Sergrey Brin founded Google *Googol = 1, 000…..000 (100 zeros) 1998 Google beta ﬁrst introduced! The ﬁrst Google doodle ever. Page Rank algorithm introduced. • Link popularity: a page is ranked higher if there are more links to it. Google: PR = 9 • A number Google assigns to a page to Facebook: PR = 9 represent the overall link popularity of that Twitter: PR = 10 page (from 0 to 10). Google

6. Before Google ran without advertisements. 2000 Google AdWords invented. Oct. Google started to bring in 2000 advertisements among search results. Text-based advertisements Cost-per-thousand pricing model. The advertisers are charged every 1,000 clicks. Feb. AdWords changed into pay-per-click basis model. 2002 Google

7. Feb. AdWords changed into pay-per-click basis model. 2002 Advertisers bid on keyword targeting. !"#$% !&% !"#$% !"#'$% AdSense introduced: advertisements appeared in 2003 speciﬁc websites. A solution for publisher! • Advertise relevant products. • $$$ for the publisher! AdSense Google

8. Site Targeting (an expansion of AdWords) 2005 allows advertisements appear in speciﬁc websites according to advertisers’ preferences. Site Targeting Google AdWords collaborated with Salesforce.com CRM 2007 (customer relation management technology). + Google

9. Jun. 2007 Google bought Double Click. + Offers technology for advertisers to allow clients to trafﬁc, target, deliver, and report on their campaigns (such as AdWords and AdSense). Google created 2010 Google Mobile Ads. Apr. Google Website Optimiser 2011 Help track effectiveness of advertisements. Google

10. Jul. AdWords Express for small and local business and local customers. 2011 Done in 5 minute. Easy to set up. When click, address is shown in Google Map. Google

11. Business Model Bring in the money! $$$ Google

MKT 2401 (First Draft)

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MKT 2401 (First Draft)