1. Lesson 5 Social Media
2012 Max Ramaciotti Creative Commons — Attribuzione - Condividi allo stesso modo 3.0

2. Who: social Technographics
Forrester's Social Technographics® classifies
consumers into six overlapping levels of
participation (see short presentation). Based
on our survey data we can see how
http://www.forrester.com/Groundswell/ participation varies among different groups of
profile_tool.html consumers, globally. We also analyze the
participation of people who buy technology.
http://www.slideshare.net/jbernoff/social-
technographics-explained?src=embed

3. Why People goes Online
http://www.ruderfinn.com/rfrelate/intent/intent-index.html

4. Social Networks: What people do
Understand behavior on Social Media | Non tutto ma di tutto

5. Where: the conversation Prism
The Conversation Prism by Brian Solis and JESS3

7. Facebook suggestion for social media Marketing
http://maxrama.com/2012/03/facebook-suggestion-for-social-media-marketing/

10. Managing Complexity on social media
Dated but good presentation for
scenario and approach
r11-091123094915-phpapp02
http://www.slideshare.net/mypurechaos/
200911101-social-media

12. Wiki of social media examples
A Wiki of Social Media Marketing Examples

13. Best Practices
(2) Social Media Marketing Best Practices

15. Building better brand relationships
1. Establishing a follower community is an outcome of providing content that's consistently
engaging and entertaining. Here are a few practical hints for doing it right:
2. Multi-media tools are the way to go. The Facebook share functionality only works when
multimedia content is employed -- podcasts and videos for instance.
3. Ask questions. Interactivity occurs when we purposefully invite our community into the
conversation, seeking their views, ideas, and opinions.
4. Use emotional terms and words. People are not fact-based, analytical decision-making
machines. Rather, we are expectation-creation machines and thus frame our brand relationships
around feelings more than facts.
5. Responsiveness. The "get back to me" bar is considerably higher in the digital era. Consumers
want and expect quick responses to their questions. Speed matters, and being responsive is part
of the assessment of how well your brand performs in the social media space.
6. Conversation. Like-minded individuals congregate together in specific communities because of
their shared interests. Are you helping enable their ability to talk with one another?
7. Surprise and delight. Reward your fans with special offers and values they won't get elsewhere.
Recognize your most faithful followers with special status and access to unique content or other
VIP experiences.

16. H&M - Social Media Room

17. Example: Costume national
1. Sito
a. http://www.costumenational.com/
2. Blogging
a. http://blog.costumenational.com/
b. http://blog.cnc-costumenational.com/
c. http://blog.enniocapasa.com/
3. Microblogging
a. http://twitter.com/CoSTUMENATIONAL
4. Online Video
http://www.youtube.com/user/CoSTUMENATIONALtv?
a.
gl=IT&hl=it
5. Photosharing
a. http://www.flickr.com/photos/costumenational/
6. Social Network
a. http://www.facebook.com/group.php?gid=8016019537
b. http://www.facebook.com/CoSTUMENATIONAL
c. http://www.myspace.com/costumenational

18. WOMWorld -
Nokia
The WOMWorld/Nokia is a Nokia-
sponsored resource providing latest
news, comment and feedback on all
things Nokia from the world of social
media and beyond.
http://www.womworld.com/nokia/about-us/

19. Are brand account available?
http://usernamecheck.com/