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The One Screen Mobile Revolution
- 2. OUR DIGITAL PORTFOLIO 3 Sites 2.5M PageViews Reaching 1M Affluent Users in India
- 3. OUR APPS PORTFOLIO 300K + Users on our Apps
- 5. MOBILE & APP MARKET IN INDIA There are 5.3B mobile subscribers - Growth is led by China and India 50 M users access the internet through their mobile phones (source – Google) A total of 103M iPhone apps were downloaded in India. Total of 13M iPad apps have been downloaded in India. (Source : Xyologic Survey)
- 7. MOBILE BARRIERS OVERCOME Isn’t the screen too small? Thanks to the low cost OEMs & Tablets 70% of the phones being released are smart phones with wide screens. It’s now the convergence of the 14 inch screen & mobile Who uses mobile web? 80 Million from GSM and 65 Million from CDMA. TNS has published an age & SEC classification as well
- 8. WHAT IS POSSIBLE ON MOBILE TODAY ? Pull & Push Interactive OBDs Branded Application Tablets Tag Footers CRBT and ARBT Content Associations Mobile apps Communities on SMS Voice Portal Application Sponsorships SMS 2.0 Knowledge conference Rich Media/ Pre Roll ADs Cell site Targeting Rural Advertising Mobile Radio Mobile TV Augmented Reality Bluecasting
- 9. ADVERTISING EXAMPLE: IN APP
- 11. INNOVATIVE MOBILE CAMPAIGNS Did you call 9987333333? The Axe wake up Service Campaign
- 12. CALENDAR / ALARM INNOVATION
- 13. TABLETS EVERYWHERE 1% of the worlds internet traffic comes from an iPad Time spent & Engagement with content is vastly higher
- 16. BRANDS ARE CREATING APPS FOR BRANDING AS WELL AS MONETIZING
- 19. GUARDIAN EYE WITNESS IPAD APP – SPONSORED BY CANNON
- 20. VOGUE + CONDE NAST TRAVELLER APPS FOR THE PLAYBOOK
- 21. GQ INDIA IPAD AND IPHONE APPS
- 22. MOBILE 3G: UBIQUITOUS AMONG PREMIUM USERS 1 in 4 Gen Y affluents accesses Facebook on Mobile 1 in 8 reports watching a video on mobile in the last 24 hours (Source L2 Global media research)
- 23. 3G & 4G DRIVE EXPECTED OWNERSHIP OF PREMIUM SMARTPHONE TO MORE THAN DOUBLE
- 24. THE MOBILE 3G LANDSCAPE IN INDIA 2.5M customers of 3G in India 3G plans are 40% more expensive than 2G Rich Mobile Touch Points A great way to connect with the premium user
- 25. So what is your mobile strategy for 2012?
Notas del editor
- In the next 12 moths, the consumer will assume and expect that he can access the content he wants online, on tablets, or on mobile on demand.The content will need to presented and customized to make the optimum use of the mediumUltimately, with ubiquitous access across platforms, the differentiator of one brand vs another would ultimately come down to the stickiness of content and its adaptation for the medium
- An Alarm Application was created for Symbian phones. The application once downloaded will constantly show a countdown until the movie begins. Exactly at 10 minutes before the movie the alarm would go off on the phone with the tune in message.
- Higher E-commerce potential of audienceWeekend vs Weekday engagementNot a numbers game. Balance your MobilestrATEGY between Reach and Engagement.Engaging content experiences: Time spent and context of usage is vastly higher1%Engaging content experiences: Time spent and context of usage is vastly higher1% of the worlds internet traffic comes from an IpadTablets are here to stay (12K reliance one to the ipad 2)Research shows users on ipad are more interesting in seeing ads of the worlds internet traffic comes from an IpadTablets are here to stay (12K reliance one to the ipad 2)Research shows users on ipad are more interesting in seeing ads
- 3G+ is bound to be a short term reality for premium audiences in India. Keeping this in mind accessing the premium audiences via rich mobile experiences and touch points is a key opportunitySo for eg, at Conde Nast, we are launching WAP sites for all our sites, we are launching Value added content that users can pay to download, we are launching rich content apps to engage the premium 3G mobile consumer every step of the way.3G means richer content experiences: Interactivity, Videos etcIdeal Enabler of mobile communication of premium brands