2. Overview…
• Company Profile
• Introduction to holistic marketing concept
• Internal Marketing
• Integrated Marketing
• Promotional Marketing
• Relationship Marketing

3. Company Profile
• Shri. Jaiprakash Gaur, Founder Chairman of Jaiprakash Associates
Limited after acquiring a Diploma in Civil Engineering in 1950
branched off on his own, to start as a civil contractor in 1958, group
is the 3rd largest cement producer in the country.
• The Group is a diversified infrastructure conglomerate with business
interests in Engineering & Construction, Power, Cement, Real Estate,
Hospitality, Expressways, Sports & Education (not-for-profit).
• Vision: “As a group, we are committed to strategic business
development in infrastructure, as the key to nation building in the
21st century. We aim to achieve perfection in everything we
undertake with a commitment to excel. It is the determination to
transform every challenge into opportunity; to seize every
opportunity to ensure growth and to grow with a human face.”

4. Holistic Marketing Concept

5. Internal Marketing
Marketing
Department
Senior
Management
Other
Departments

6. Integrated
Marketing
Communications
Products &
Services
Channels

7. Performance
Merketing
Environment
Sales
Revenue
Legal
Social &
Ethical

8. Relationship
Marketing
Customers Employees
Marketing
Partners
Members of
financial
community