2. --
PUBLIC SPACE MARKET PLACE
-- Public Space has been a
fundamental party of communities
for centuries. It serves as a setting
for individual to rest, meet and
exchange ideas.
-- A public space is a social space
such that is generally open and
accessible.
--
-- A place where goods are offered for
sale.
--
.
-- An open place or a building where
buyers and sellers convene for the sale
of goods.
-
-- Market space—an information- and
communication-based electronic
exchange environment—is a relatively
new concept in marketing.
Sheet Tittle :: Public Space
Sheet No. :: 1
Elective (222)
3. WHY DO WE CHOOSE THESE MARKET ….
-- The aim of our case study was to study a public space.
-- We chose Sarojini Nagar , Delhi, India market because it is easily accessible
by all sections of society , it is affordable due to excessive bargaining.
-- The market facilitates trade and enables the distribution and allocation of
resources in a Society.
-- Camden market, London Open- air and indoor markets , each with its own
distinctive flavor, line a street of shops, bars and restaurants.
-- We decided to study this particular place also so we could have a good
comparison between our online case study which is Camden Market and live
case study, Sarojini Nagar Market which are both street markets.
5. INTRODUCTION
-- Sarojini Nagar market was named after the famous women freedom fighter
Sarojini Naidu and she is a belonged to the Kulin Brahmins, Bengali family.
-- It is in the vicinity of Chanakyapuri , one of the most beautiful localities in
Delhi.
--Sarojini Nagar is one of the most favoured places in the city to buy clothes
and fabrics at unbeatable prices .
-- Apart from a large number of large sized showrooms for various
international and local brands , the crux of the market is formed by street
side shops which sell garments of all sizes , designs and colours.
-- This market is a favourite place for the students, tourists and college
goings due to great bargaining at this place.
-- Sarojini Nagar Market is very popular among the Delhi citizens because of
having great bargaining here in every product. The shops in the market are drop
at the sides of the road and shopkeeper offered the customers everything such as
home furnishing, fashionable clothing, bags, cosmetics, belts, sweaters,
footwear, and other accessories.
-- To explore the every corner of this Sarojini Nagar Market, one can need about
half a day for this purpose and it is good if one can start visit this market early in
a day.
6. Location And Accessibility
-- Sarojini Nagar is a neighbourhood located in South West
Delhi district of Delhi, India.
--The area is one of the most developed and is popular
because of its market catering to all sections of the
society.
-- It is close to Safdarjung Airport and AIIMS metro
station it is serviced by the INA underground station
of the Delhi Metro and hence
is easily accessible by college going students.
-- The market is surrounded by public housing and 90% of
the shops are family owned.
--The colony is encircled by sajdarjung enclave, south
extension etc.
-- HOW TO REACH :: This market is nearby Safdarjung
Enclave, Chankyapuri, and Dilli Haat and is located in
South Delhi. One can take bus or hire a auto to reach this
market. Other mode of transportation is the Metro station
namely Central Secretariat where the person spend only 15
minutes to reach this market.
The opening days for Sarojini Nagar
market is from Tuesday to Sundays.
The timings are 10:00 AM to 9:00
PM for shopping in this
market. Monday is the closing day
for this market.
8. SITE PLAN : ANALYSIS
-- 250 SHOPS
* ‘I’ shaped continuous shops
* Proper circulation pattern with 3-4 m wide street
-- Zones
* Zone1: shops and stalls
* Zone 2 : parks
* Zone 3: 4 parking lot
* Zone 4 : neighborhood area
-- NDMC DLF Mall
* 850 car parking slot
* branded food court
--- 2- 3 km away from mail road
Road Plan
Site Plan
9. Neighborhood area
Analysis
-- NDMC DLF Mall…
- ANALYSIS : provide suitable parking
for 850 cars..
: asset to the beauty of
the market..
-- Govt. Block
- ANALYSIS : residence gives
quick access to the market..
: 2 storey building provide
Proper shading to the market..
-- SCHOOLS :
a) BSS School
b) Girl’s School
c) NDMC School
- ANALYSIS : huge rush during peek hours..
: insecure for children..
: cars parking at front of the school
gate.
NDMC School
NDMC Mall
Residence
10. Important Features
NDMC Mall
-- LANDMARK -- The market has two landmarks
1. Sarvodaya Vidyalaya No.1
2. NDMC DLF Mall
-- PARKING – The width of the tertiary road where parking arrangements have been
made is 6-7 m.
--- ANALYSIS –There is very less parking space for the ample amount of visitors
,thus multilevel parking is being constructed within the complex.
-- CCTV – The market administration has taken adequate safety measures after the
2005 bombings by providing proper CCTV surveillance in the market.
--ENTRY & EXIT - The market has many entry and exit points avoiding
overcrowding in certain areas during its peek hours during the weekends.
--- ANALYSIS --- no proper signage and ordination for exit & entry.
-- In this market, clothes are basically rejected from export and brand surplus.
-- New Delhi Municipal Council (NDMC) decided to establish the first mechanized
multi-level car parking at Sarojini Nagar after series of stoppage.
-- The multi-level parking of Sarojini Nagar has about 8 floors in it and situated in
a commercial field. Commercial outlets will be present at ground and first floor.
This multi-level parking has a capacity of 824 vehicles according to one of the
official.
11. Social connections: ANALYSIS
-- Sarojini Nagar Market not only is a
hub for fashionable clothes, shoes etc.
but also people having commercial
purposes visit this place.
--The place sells traditional items and
local Indian handicrafts and hence
proves to be a major attraction for
tourists.
-- Also the shops here are owned by
residents and hence the availability of
grocery market here caters to their
daily needs.
-- Also this place is a favourite hangout
spot for college going students due
to its affordable price.
--The market also consists of big
brands showrooms such as BATA,
NIKON, REEBOK etc. attracting
people with different demands.
13. Strength
ANALYSIS
-- The market was provided with adequate safety
that is strict safety provisions were provided
by the police.
-- To manage heavy traffic in the narrow
lanes the police had placed barricades
and many roads were made one way, also traffic
was not allowed inside the market.
-- All shops had their individual generators for
proper functioning during light cuts, which are
Of ten during the summer season.
-- It is not only a clothes market, but also a
market to furniture, grocery etc. available at affordable
prices and subjected to bargaining. Hence it caters to
needs of people coming from all walks of life.
-- ADVICE : It is also advisable for the person that want
to shop that one can organize trip for Sarojini Nagar
only at weekdays to avoid disarray on the weekend as
because on weekend, everyone found a great rush in
the market.
14. Weakness : SWOT ANALYSIS
-- Markets are clustered and areas are not demarcated for specific
activities, i.e., streets are very haphazard.
-- The market has very few number of dustbins for the
visitors to throw away waste and hence the streets are
very dirty.
-- Very less seating provided compared to the number of
people visiting the market.
-- We observed very poor circulation in the market,
pickpocketing is common and visitors have to be very careful
and take extra care of their belongings while visiting here.
-- The market is lined with a periphery of trees but very few trees
existed inside the market reducing the shading effect.
-- Very few signage's are provided and hence locating various shops is a
problem for those visitors who are not very familiar with market.
-- Some shops of this market are not having proper lightening in the
evening, so it is advisable to shop in a day time for the customers.
-- They are also facing the same type of problem like day by day
growth of hawkers in CP that is creating serious problem. Hawkers
have blocked the road that is outside the Pallika Parking.
17. INTRODUCTION
- Camden is a vibrant, lively area of the capital
City of London, full of exciting things to do and places to visit.
-Starting with just a few stalls in the early 1970s, it has now
grown to accommodate a staggering 100,000 people every
weekend.
- A small local foodstuffs market has operated in Inverness
Street in Camden Town since the beginning of the 20th
century.
--- From 1974 a small weekly crafts market that operated
every Sunday near Camden Lock developed into a large
complex of markets.
-- -- Camden Town is a sea of entertainment. It overflows
with a variety of colorful markets, shops, restaurants, bars,
pubs, clubs, theatres and cinemas. The town attracts
enormous crowds of Londoners and tourists alike.
-- the main focus for furniture in the markets. Household
goods, decorative, ethnically-influenced items, and second-hand
items or 20th-century antiques, many of them hand-crafted
18. Location
-- Camden Market is a neighbourhood
located in Central district of London.
--The area is one of the most developed
and is popular because of its market
catering to all sections of the society.
-- The Camden Market are a number of
adjoining large retail markets in
Camden Town near the Hampstead
Road Lock of the Regent's Canal .
-- Camden Lock Market is situated by
the Regent's Canal on a site formerly
occupied by warehouses and other
premises associated with the canal .
19. Accessibility
Camden Market is easily accessible for entire London .
-- Bus : Services from many parts of London pass close to the
markets ..
-- Underground : Camden Town and Chalk Farm are the
nearest tube stations. It is only a 10 minute trip on the Northern
line to Camden from the center of London…
-- Waterbus : Regular canal trips leave Little Venice for
Camden Lock during the spring and summer months.
-- Stables Market : There is easy access for the disabled to all
retail outlets via any of the four entrances.
-- Camden Lock Market: This is fully accessible, on all floors,
to the disabled visitor. A lift is situated in the NW corner of the
Market Hall, accessible from Camden Lock Place
21. main street
ANALYSIS
-- Camden High Street, with its
continuation Chalk Farm Road, is a
busy thoroughfare, lined with amazing
shops, pubs, small indoor markets,
and restaurants which overflow
into the side streets.
-- It is a continuation of Camden High Street,
and begins at the Bridge over Regent's Canal .
Chalk Farm underground station is at the
northern end which is on the Northern Line.
-- It is the market hub of Camden Town.
Walk the mile along here, between
Camden Town and Chalk Farm
Underground stations, and you can
stop, and shop in all the markets
of Camden.
-- Chalk Farm Road is around 20-22
meter wide.
22. CAMDEN LOCK MARKET : SUMMARY
-- Established in 1975 this was the market which started the phenomenon that now draws more than
150,000 a week to the Camden Town markets.
-- To amuse the mind and entertain the whole family discover an assortment of board games, mind
teasers, and juggling equipment, a wide range of music and cult films and from a selection of
independent bookshops everything from poetry to politics.
-- To decorate any home and give as wonderful gifts, explore a selection of home furnishings, unique
fabrics, paintings and prints. Made-to-order & handcrafted mirrors and frames are also available.
-- For those special presents, browse the vast number of stalls and shops which sell unusual and
original gifts. Or choose from a large selection of handcrafted traditional and contemporary jewelry,
designer clothes and accessories to suit any fashion victim.
23. Site Plan of Camden Lock Market
LEGENDS
PUBS
SHOPS
EASTYARD
STALLS
GREEN AREA
24. Site Plan : ANALYSIS
-- 230 Continuous Shops..
*proper circulation pattern
*famous market hall
-- 130 Stalls
*Portable
* divide open area into
queue option
-- 10 zones
*divide whole market into
different parts
*east to access from one
part to other
-- accessibility
*bridge over canal
* 9 different entries
---A recent addition to the market is a
stunning modern building with a maze of
attractive small shops on the ground level,
and above a huge and exotically decorated
restaurant serving contemporary Pan-Asian
cooking.
25. Market hall
-- Market Hall : Best of Camden.
-- Dingwalls Gallery : Painting, Sculpture, etc..
-- Returning to the early traditions of the original Camden Lock
Market as a center for craft workers, -
---the Market Hall and the workshops around the open markets
offer products created and sold by local artists and designers as
well as quality imported items.
--- These are just a few of more than 100 traders selling their
goods over the three floors of the Market Hall.
26. Important Features : analysis
-- There is a large selection of fast food stalls. In 1991 a three - storey indoor
market hall designed by architect John Dickinson was opened on the site of
the first outdoor market.
-- In the style of the traditional 19th century industrial architecture and housing
in the area, it is built of brick and cast iron.
-- To find Camden Lock Market walk up
Camden High Street from Camden Town
station until you see this building.
The market lies to your left.
-- CCTV – The market administration has taken adequate safety measures
after the 2005 bombings by providing proper CCTV surveillance in the market.
-- Redevelopment will include a new pedestrian route through the rear of the
Stables Market exposing 25 of the existing railway arches.
-- Pedestrian walkways—in the style of the existing historic ramp and bridge
system—will open up the site and increase access for visitors. A glass roof
and cycle parking spaces will be added.
27. Innovation : analysis
- A recent addition to the market is a
stunning modern building with a maze of
attractive small shops on the ground level,
and above a huge and exotically decorated
restaurant serving contemporary Pan-Asian
cooking.
--- In November 2007 a large part of the
Stables Market was demolished as part of
a long-term redevelopment plan for the
area and rebuilt as a year-round permanent
market area.
-- Recently the Stables Market has been
much extended with a wealth of new
traders in the area of the old Catacombs
and Arches at the north end.
- Exterior of buildings and Hotels are
decorative to make it more attractive.
- In the summer of 2007
redevelopment of the back of the
Stables Market began. This
redevelopment consisted of two new
four-storey buildings housing shops,
food outlets, offices, workshops and
storage facilities, as well as an
exhibition space.
28. STRENGTH
-- Proper circulation pattern throughout the
market.
- Provide proper sunshades at food stalls.
WEAKNESS
-- Car : Parking in Camden Town for visitors'
cars is very limited, so find another way to travel
if you can.
-- Very less seating provided compared to the
number of people visiting the market.
29.
30. Comparative
analysis
SAROJINI MARKET
new Delhi, India
LIVE CASE
STUDY
CAMDeN MARKET
Hampstead Road, LONDON
INTERNET CASE
STUDY
31. SAROJINI MARKET CAMDeN MARKET
Location & Accessibility
-- South Delhi, India
-- Easily accessible for southern part of Delhi.
-- It is close to Safdarjung Airport and AIIMS
metro station it is serviced by the INA
underground station of the Delhi Metro.
-- The area is one of the most developed and is
popular because of its market catering to all sections of the
society.
-- CENTRAL ZONE, LONDON
-- Camden Market is easily accessible for entire London by
Bus , Metro , water bus etc.
-- Compare to Sarojini market. Camden market is
easily accessible for London crowd.
32. SAROJINI MARKET CAMDeN MARKET
TRANSPORTATION & CIRCULATION
- By bus, auto & private vehicle only.
- 5 parking lot for around 500 cars & bikes
- Multilevel parking for 850 cars.
- 10-11 m wide external road & 3-4 m
wide internal roads
- For Circulation : NO SPECIFIC ENTRY & EXIT
BUT VEHICLES STILL ENTER INSIE THE
MARKET WHICH BECOMES THREAT FOR THE
PEOPLE FOR WALIKNG.
- by bus, metro, water canals, cycle stand.
- Very less parking for vehicles, 45-50 cars.
- Cycle stand for nearest crowd.
- 20-22 m wide main street & 4-5 m wide internal street.
- NO SPECIFC ENTRY & EXIT AND NO VEHICLES ARE
ALLOWED ONLY WALKABKE ENVIRONMENT.
- Compare to Sarojini nagar market Camden market circulation
and transportation is worse because of less parking and single
primary road.
33. SAROJINI MARKET CAMDeN MARKET
BUFFER SPACES
- More open area required for circulation of
people & cars.
- less closed area gives to shops and residence.
- three parks provided with proper landscaping
- No water front provided
- Less open area only for circulation pattern,
covers only roads & street.
- More closed area provided to shops. stalls
hotels etc.
- Less green area, no parks or garden, only wide trees at corner.
- Single water front for canal transportation