1. Project Name : EFFECTIVENESS of VISUAL MERCHANDISING
on RETAIL INDUSTRY
Store Name: BB Z SQUARE
Presented By: MAYANK SINGH CHANDEL
Roll no.: 86
Zone : North Zone

2. Table of Content
1.
2.
3.
4.
5.
6.
7.
Company Study
Future Group Outlets
Company Profile
Visual Merchandise
Components
Research Methodology
Data Analysis &
Interpretation
8. Finding
9. Suggestion
10. Conclusion

3. Company Study
Future Value Retail Limited
•
Future Group, led by its founder and Group CEO, Mr. Kishore Biyani, operates some of
India’s most popular retail formats that include Pantaloon ,Big Bazaar, Central, Home
Town, E zone and Food Bazaar.
•
The company operates 214 Big Bazaar stores, among other formats, in over 90 cities
across the country.
•
The group has partnered with Tata Group to operate the brand T24 as a telecom service
provider for its customers.
•
The group also has exclusive brand license partnerships with leading global brands
like Lee Cooper, Converse, Callaway, Prince, Spalding and Wilson.

4. Future Group Outlets

5. COMPANY PROFILE
•
FUTURE GROUP, led by its founder and Group CEO,
MR. KISHORE BIYANI, is one of India’s leading business
houses with multiple businesses spanning across the
consumption space.
•
In 2008, BIG BAZAAR opened its 100th store. The first set of
Big Bazaar stores opened in 2001 in Kolkata, Hyderabad
and Bangalore.

6. VISUAL MERCHANDISE
• Visual Merchandising is everything the customer sees.
• It creates a positive image of the business.
• Visual Merchandising influences consumers in purchase decision.
• Visual merchandising leads to impulse purchase of the product.
• It is exterior and interior Branding

7. COMPONENTS OF VISUAL MERCHANDISING
1.
DANGLERS
2. DROPDOWN
3.
TENTCARDS
4. STANDEE (PERMANENT,CHANGABLE)
5.
FLEX
5. GLASS PRINT
6.
SELFTALKER
6. SINAGE
7.
MANIQUENCES
8. POSSITIVE AREA
9.
NEGATIVE AREA
10. PROMO AREA
11. GANDOLA HEADERS
12. TENT TABLE
13. WOBLERS
14. STOR FRONT
15. LIGHTNING
16. COLOUR
17. FLOR CLEANING
17. SHEALVING

8. Research Methodology
TYPE OF RESEARCH - The study can be well described by Sampling method
.
AREA OF ENQUIRY - It is proposed to conduct research in Kanpur City
Primary Data
-Primary Data was collected using the structured questionnaire.
Secondary Data
-The secondary data of the study will be based on the available
literature in Journals in the retailing sector.
Sample Size
- Total 100 respondents were selected as the sample size. Random
Sampling

9. DATA ANALYSIS & INTERPRITATION
1) How often do you visit Big Bazaar?
Respondents
Once in 3 days
0
Once in a week 10
Monthly
No time frame
23
67

10. 2) What is your opinion of the Store Display?
Respondents
Very Good 15
Good
53
Satisfactory 22
Poor
Very Poor
10
0

11. 3) How do you rate the store on basis of Store Design & Display?
Respondents
Excellent 14
Good
63
Average 23
Poor
0

12. FINDINGS
From the research conducted it is evident that overall ambience of the store is a very
important component of Visual Merchandising and clearly influences consumers
purchasing decisions
FINDINGS
•
Most of the people who visited Big Bazaar had no exact time frame.
•
Nearly half of the respondents believed that the overall store display at Big Bazaar was
good, and over 20% respondents feel that there was further need for improvement.
•
Majority of the respondents said that Store Design & Display is goog . While few said it
requires further treatment.

13. SUGGESTION
• Faster replenishment of shelf during peak
• Lightings near the grocery department must be bright to enable the
customers to carefully select the groceries.
• Flooring should be made innovative.
• Window display should be changed weekly or fortnightly to ensure
freshness.
• Use symbols as directions
• Use SINAGES for auto selling

14. CONCLUSION
• Visual merchandising used effectively is no doubt, a powerful tool to
entice customers in making a purchase decision.
• Retailers can attract more customers and increase sales by proper use of
visual merchandising techniques.
• Effective use of visual merchandising a store can improve its image and
also build a brand that helps in achieving long term goals of the retailer.

15. NAMASTE!!!