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Taking a story from print to web

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For the Wyoming Press Association, January 2013

Publicado en: Noticias y política
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Taking a story from print to web

  1. 1. Digital design: Taking a storyfrom print to web Joy Mayer mayerj@missouri.edu @mayerjoy
  2. 2. Who’s reading online?
  3. 3. What’sdifferent about presenting news online?
  4. 4. Static design• Control lies with the designer• Designer decides how the information should be navigated and consumed• Designer decides on a beginning, middle and end• Designer decides on platform and medium• Space is finite
  5. 5. Interactive design• Control lies with the user• User decides how the information should be navigated and consumed• User decides where to begin, and where to stop• User selects the platform on which to view the project• Space is often infinite
  6. 6. We don’t read web pages;we scan them.
  7. 7. Questions to ask yourself as you gofrom print to Web:
  8. 8. Question 1:What can I add?
  9. 9. What can I add? Links to related stories
  10. 10. What can I add? Links toother websites
  11. 11. What can I add? Original documents
  12. 12. What can I add? MapsMade for print | Made for Web
  13. 13. What can I add?Contact information and staff profiles
  14. 14. What can I add?A lot more photos
  15. 15. What can I add?A lot more photos
  16. 16. What can I add? Quizzes/polls
  17. 17. What can I add? Quizzes/polls
  18. 18. What can I add?A reflection of online conversation
  19. 19. Question 2:What can I ask for?
  20. 20. What can I ask for?Sources and news tips
  21. 21. What can I ask for?Opinions on coverage
  22. 22. What can I ask for? Reporting help
  23. 23. What can I ask for?Readers’ own stories
  24. 24. Question 3: What do I knowabout my readers?
  25. 25. What do businesseswant to know about theircustomers?
  26. 26. What do I know about my readers?• What do they read, and for how long?• Where do they come from?• When do they come?• What search terms bring them to me?• What do they search for on my site?
  27. 27. What do I know about my readers?• What devices are they using?• How often do they come?• How long do they stay on the site?• How many pages do they read?• What makes them leave?
  28. 28. Why should I careabout web analytics?
  29. 29. Key analytics terms• Hit• Page view• Visit• Unique visitor• Time on site
  30. 30. Reader information is especially helpful as you invest more inthe online experience.
  31. 31. From designer Brad Frost
  32. 32. From designer Brad Frost
  33. 33. From designer Brad Frost
  34. 34. Google’s “Project Glass”
  35. 35. A news interface
  36. 36. Benefits of device-specific design
  37. 37. What about news?
  38. 38. What’s already possible:
  39. 39. What interaction do you wish were possible?What kind of journalism could you be doing?
  40. 40. -30- Joy Mayermayerj@missouri.edu @mayerjoy

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