2. What do they sell
• Microsoft: software
• Starbucks: coffee
• Apple: iPods
• General Electric: technology infrastructure
• IBM: IT services
• SAS: computer software
3. Product planning process
• Idea development
• Idea screening
• Strategy development
• Product and financial planning
• Limited production and test marketing
• Full scale production
4. services
• Microsoft: computer repair
• Great Clips: hair cuts
• Geek Squad: computer repair
• Papa John’s Pizza: pizza delivery
• Remaxx: real estate