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1. KTG8175.078 explain sponsorship as it relates to the SER industries
MKTG8175.079 explain the reason for a company or organization to use
sponsorships
MKTG8175.080 explain endorsement
MKTG8175.081 explain advantages and disadvantages of endorsements
MKTG8175.082 identify the parts of a sponsorship marketing
plan/proposal
MKTG8175.083 explain on-site merchandising as it relates to the SER
industries
MKTG8175.084 explain hospitality as it relates to the SER industries
2.
3. Sponsors buy signage that is placed in
strategic viewing locations at the stadium
4. Occur when there is one major sponsor for
an event
Ex. NASCAR signed a 10 year contract with
Nextel
5. promotional rights to an entire stadium
Example - Heinz Field in Pittsburgh and
FedEx Field near DC
6. Only one product in a product category is
granted sponsorship
Example - Only Coca-Cola can be sold at
Olympic Games
7. A statement of approval of a product service
or idea made by an individual organizations
speaking on behalf of the advertiser
Companies pay sports figures - So they can
use their images in print and broadcast
media, as well as on product packaging
billboards and collectibles
8. The company may also require - A set number of
public appearances by the sports figure at various
events sponsored by the company
Top sport endorsers come from all sports, but they
have one thing in common - They all have
successful careers
Most endorsement contracts have clauses or
statements in them - That will release the company
from the contract if that celebrities image is
tainted due to proms with the law or his or her
athletic performance
9. Sports figures must be - Very careful to
monitor their public image
Bad publicity can mean - The end of these
profitable endorsement deals
10. A mental picture or concept of something or
someone
The public images of celebrities - Can make
the difference between success and failure
Slander - false and damaging statements that
can affect a person's public image
11. Thevariety of promotional activities and
materials that complement and support the
advertising effort
12.
13. Place where a marketed product is released
and made available
Or where it is - Placed
In the case or movies and video games - The
outlets would be a theater and arcade
14. Is also an outlet, but it is a place where LIVE
events are presented
In the music industry, a venue for a concert
might be - A stadium, an amphitheater or a
club
Outlet and venue managers are in charge of -
Marketing their locations to the
entertainment companies that PRODUCE
concerts, movies, live events and shows
15. movie theaters
live performance theaters
concert halls, amphitheaters and stadiums
nightclubs, restaurants and dancehalls
video-game arcades
arenas and stadiums for sports and non
sports events
galleries and museums
amusement parks
16. Themaximum # of people that a venue or
outlet can accommodate
17. Hundreds of jobs through their construction
and their operation
18. the local population must be willing and able
to support a venue
the venue must be safe and functional
the venue promoters must be able to book
shows and fill seats
21. How you get your product into the hands of
your customer
22. Isthe path the product takes from the
producer or manufacturer to the consumer
The channel of distribution may be - Direct
or indirect
23. The path a product takes without the help of
any intermediaries between the producer
and consumer
Services are distributed - Directly to
customers
All sporting events are considered to - be
serives
24. The path a product takes using
intermediaries, or people or services in the
middle of a transaction, between the
producer and consumer.
Ex. a manufacturer or sporting goods might
sell its products to retailers, who in turn sell
those products to customers.
26. Agents do not - Take ownership of the goods
they sell.
They simply - Bring buyers and seller
together for a fee
Ticketmaster is an example of - An agent
intermediary
27. Are resellers who buy goods, store them, and
sell them in smaller quantities to retailers or
sports organizations
The wholesalers function is - To help reduce
the number of sales contacts that a
manufacturer has to make in order to sell
products
28. Resellers too, but they sell their goods
directly to the customer.
Ex. Footlocker, Dicks Sporting Goods, etc.