CommunicAsia2015 Summit Programme (Updated)

Defining What’s Shaping The Future of The Global ICT
World Level 3, Marina Bay Sands
Conference Day 1: 2 June 2015 (Tuesday)
Keynote: Mega Trends – What Do The Communications Industry Need To Do To Survive?
Panel Discussion: What Role do We Play in the Age of “The Internet of Everything”
Broadband – Sustaining
Growth in Asia’s Broadband
Markets
Internet of Things Getting into the Digital
Dialogue – Telco Apps
Development
Software-Defined
Infrastructures for Networks,
Clouds and Services
» Reducing the Digital Divide
» Asia Country Focus – Market
Outlook and Developments
» Broadband and Smart Cities
» Deriving the Value of IoT
» Analytics and Security in IoT
» Analysing the Impact of IoT on
Enterprises
» Partnerships and Investments
» Building a App Ecosystem for
Telcos – Telecom Applications
Development
» Network Virtualisation –
Where are we at?
» SDN and NFV in Cloud, Data
Centres and Carrier Ethernet
» Visualisation’s Impact on
Enterprises
Conference Day 2: 3 June 2015 (Wednesday)
Opening Address
Visionary Address: Connecting to Opportunities
Thought Leaders Panel Discussion: Convergence or Collusion – Blurring Lines Between Broadcasting and
Telecommunications (Held in Conjunction with Broadcast Asia International Conference)
Broadband – Surging to 5G
and Beyond
Satellite – Asia’s Satellite
Industry – The Next Decade
Mobile Marketing – Marketing
on the 7th
Mass Media
Cloud Networking
» 5G Vision – 5G is not 4G+1
» LTE Business Models and
Spectrum Sharing
» Innovation in Fixed Access
Technologies
» The Industry’s Future,
Competition Ahead
» High Throughput Satellites
(HTS) – Where’s the Demand,
What are the Business Models?
» Launch Efficiencies and
Technology Innovations
» Mobile “First” Strategy
» Mobile + Social Media =
Today’s Businesses’ Winning
Formula?
» Location Based Marketing –
Advertising, Marketing and
Revenue
» The Cloud Opportunity in Asia
» Building Data Centers
» Protecting Your Data in A
Virtualised World
Conference Day 3: 4 June 2015 (Thursday)
Opening Keynote: Elevating Enterprise Mobility to The Next Level
Keynote Address: Changing Patterns in Delivery and Consumption of Information and Communication:
The Role of Regional Public Sector
Innovators Dialogue: Changing Roles of Today’s CIO/CTOs and CMOs – Charting the Future of the Enterprises
Broadband – Maximising your
Revenue Via DSL, Fiber and
Wireless
The ‘New’ Value Proposition
For Satellite End Users
Enterprise Mobility Big Data – Turning Your Big
Data into Smart Data
» Fiberisation – Where is the
Value Proposition
» Case Studies on Successful
Fiber Deployment
» Wireless – Playing Catch-up
With Fibre and Catching Up
» User Focused Sessions on:
– Broadcasting
– NGOs
– Satellite Backhaul: GSM, Wifi
& Small Cells
– Maritime and Oil & Gas
– Aviation
» Implementing Mobility in Your
Workforce
» Impact of Mobility in Your
Workforce
» Latest Developments in
Enterprise Mobility
» Big Data in Action – Analytics-
led Transformation in the Way
You Do Business
» Assessing the Future of
Secure Enterprise Messaging
» Setting the Stage for Big Data
– People, Process, Technology,

Fast?
» Innovation in Fixed Access
Technologies
Intent, and Data
Workshop Day 4: 5 June 2015 (Friday)
Workshop 1 – Big Data: Growing Your
Business With Smart Data
Workshop 2 – Mobile Marketing Workshop 3 – Cybersecurity
Day 1 (Tuesday) - 2 June 2015
MORNING PLENARY
8.00am Registration
9.00am Chairman’s Welcome Address
Dr Rohan Samarajiva, Founding Chair, LIRNEasia
9.10am Opening Keynote: Mega Trends – What Do the Communications Industry Need To Do To Survive?
 Global megatrends and their impact on emerging economies
 Impact of megatrends on ICT industry in APAC
 Opportunities and challenges of ICT megatrends
 What the service providers need to do to address these challenges and to tap the opportunities
Ajay Sunder, Vice President - Telecoms, APAC, Frost & Sullivan
9.40am Panel Discussion: What Role Do We Play in the Age of “The Internet of Everything”
A USD $19 trillion global opportunity. That is what the value that Internet of Everything or IoE is set to
create. IoE is already here, driven by connectivity, and it has changed the way we work, live, play and
learn. Where do companies stand in the face of IoE? And what can the businesses leverage and how can
the consumers benefit? What role do the giants of today’s corporate world play in this scheme of things?
Panelists:
Bill Chang, CEO, Enterprise, SingTel
Dmitri Chen, COO and VP Specialty Sales, APJ, EMC
Barry Lerner PE, Regional Chief Information Officer, Huawei Solutions Marketing South Pacific Region
Rangu Salgame, Chief Executive Officer - Growth Ventures and Service Provider Group, Tata
Communications
Toh Chai Keong, Assistant CEO, Infocomm Development Authority of Singapore
Moderator: Michael Gryseels, Director, Senior Partner – TMT, McKinsey
10.25am Morning Break and Refreshments
BROADBAND TRACK – D1
Broadband - Sustaining the Growth in Asia’s Broadband Markets
Level 3, Hibiscus 3705/3706
Reducing the Digital Divide in Asia
Affordable and reliable internet for all people in Asia and the Pacific will only be possible if costs of internet
infrastructure across the region can be lowered significantly. This is a major challenge as only less than
15% of the population in the developing nations of Asia and the Pacific have access to high-speed internet.
In the least developed and landlocked countries inexpensive and reliable internet access is almost non-
existent. Recent developments within the Asia-Pacific Information Superhighway initiative promise to
increase the international bandwidth for developing countries in the region as well as lowering internet
prices. Reliable, high capacity international fibre paths across all borders are necessary to achieve a
healthy internet connectivity.
Abu Saeed Khan, Senior Policy Fellow, LIRNEasia

11.00am Current Status of Broadband Infrastructure in the ASEAN Region
 Overview of Broadband and Telecom Markets
 Analysis of Existing and Planned Submarine and Terrestrial Network Infrastructure
 The Impact of the "Broadband Divide" and Missing International Links on Regional Development
 Options for Improving Cross-Border and Pan-Regional Connectivity through Coherent Network
Development
Michael Ruddy, Director of International Research, Terabit Consulting
11.30am Enabling Healthy Internet Access
 Projects such as OpenStack will create a deep bench of emerging markets with hosting expertise
 The desire to host applications locally will resonate with national regulators, and will be good
business for both incumbents and challengers
 Instead of 5 or 10 hosting zones to choose from, there will be hundreds worldwide, close to any
audience.
Doug Madory, Director of Internet Analysis, Dyn Research
12.00pm Panel Discussion: A Master Plan for the Asia-Pacific Information Superhighway
The Asian Information Superhighway initiative aims to increase the availability and affordability of
broadband internet across Asia and the Pacific, by strengthening the underlying Internet infrastructure in
the region. This, it aims to achieve, by minimising the infrastructure cost significantly by encouraging the
building of the required ICT infrastructure along the existing transport networks. What could be the practical
challenges in implementing this ambitious yet sure strategy of lifting millions out of digital divide?
Panelists:
Carlos Katsuya Head - Asia - Telecom, Media & Technology, International Finance Corporation
Doug Madory, Director of Internet Analysis, Dyn Research
Michael Ruddy, Director of International Research, Terabit Consulting
Moderator: Abu Saeed Khan, Senior Policy Fellow, LIRNEasia
12.40pm Lunch Break & Exhibition Viewing
Asia Country Focus – Market Outlook and Developments
Asia Country Focus – Market Outlook and Developments
1.40pm INDONESIA Growing Broadband Markets: Opportunities and Challenges
Sigit Puspito Wigati Jarot, Commissioner, Indonesian Telecommunications Regulatory Authority
MYANMAR Current Broadband Landscape and Future Opportunities
U Thaung Tin, Deputy Minister, Ministry of Communications and Information Technology, Myanmar
SRI LANKA Broadband Deployment Plans
Chanuka Wattegama, Board Director, Information and Communication Technology Agency, Sri Lanka
INDIA The Indian Broadband Market: Is It Time for Consolidation?
Arvind Kumar, Advisor, Telecom Regulatory Authority of India (TRAI)
2.30pm Joint Panel Discussion with Authorities and Regulators
Panelists:
Sigit Puspito Wigati Jarot, Commissioner, Indonesian Telecommunications Regulatory Authority
U Thaung Tin, Deputy Minister, Ministry of Communications and Information Technology, Myanmar
Chanuka Wattegama, Board Director, Information and Communication Technology Agency, Sri Lanka
Arvind Kumar, Advisor, Telecom Regulatory Authority of India (TRAI)
Moderator: Dr Rohan Samarajiva, Founding Chair, LIRNEasia
3.20pm Coffee Break
Broadband and Smart Cities
3.30pm Broadband as an Enabler for Smart Cities
 Have the proponents measured the requirement and adequacy of broadband
 What roadblocks the stakeholders could expect
 Changing the policy framework
 Involving the private-public partnerships
Ajay Sunder, Vice President - Telecoms, APAC, Frost & Sullivan

4.00pm Panel Discussion: Broadband Provisioning for Smart Cities in Asia Pacific
 Importance of broadband to set the foundation for smart cities
 How can broadband be better provisioned in developed cities
 Building and planning for a smart city architecture and investments required
 Ways broadband enables smart cities to improve urban life
Panelists:
Guillaume Mascot, Asia Public Affairs Director, Alcatel-Lucent
Thein Than Toe, Vice Chairman & Co-Founder, RedLink Communications, Myanmar
Moderator: Ajay Sunder, Vice President - Telecoms, APAC, Frost & Sullivan
4.40pm End of Conference Day 1
SDN TRACK
Software-Defined Infrastructures for Networks, Clouds and Services
Network Virtualisation and SDN – Where are we at?
10.55am Chairman’s Address
Tina Tsou, Technical Lead and Principal Engineer, Huawei Technologies
11.00am Bringing SDN to Reality: Get Beyond the Hype and Start Strategising!
 Defining SDN and its scope
 Examining today’s customers’ psyche and why SDN is needed for your network
 Business case for SDN & NFV: Where and who are the customers? Are SDN and NFV going to
bring about new sources of revenue?
 What are the practical solutions or proofs of concepts?
Tina Tsou, Technical Lead and Principal Engineer, Huawei Technologies
11.30am Conquering SDN/NFV Challenges with Cloud RAN, Traffic Distribution and Virtualized IMS
 Exploring key trends and motivations for SDN control of virtualized infrastructure
 Improving LTE small cell efficiencies using Cloud RAN infrastructure
 Delivering VoLTE, VoWiFi and VAS services with a Virtualized IMS
 Supporting SDN-control of data plane traffic distribution with Virtualized Network Functions
Ray Adensamer, Director of Marketing, Radisys
12.00pm Operators Talk! Panel Discussion: The SDN and NFV Promise - Building An Ecosystem and
Transforming Business Operations
 Will SDN and NFV change the role of ICT service providers in a hybrid cloud environment?
 What are the challenges and what is the impact on BSS and OSS?
 Impact on existing network architectures and overcoming the interoperability issues
 What can it enable in the network, and what impact does it have on the network’s QoS?
 Introducing NaaS: How does it empower the customer and what changes will it bring?
Panelists:
Phil Braden, Senior Vice President - Technology and Applications, PCCW Global
Geoff Hollingworth, Head of Product Marketing Cloud Systems – Stockholm, Dallas, Silicon Valley
Jacqueline Teo, Head – IT Services, Telstra
Ray Adensamer, Director of Marketing, Radisys
Moderator: Nan Chen, President, MEF
1.40pm Introducing MEF Lifecycle Service Orchestration (LSO)
 Third Network services characteristics: Agile, Assured and Orchestrated
 LSO, NFV and SDN as the three network and service building blocks
 Examining LSO capabilities and supporting APIs
 What operators are saying about LSO
Nan Chen, President, MEF

SDN and NFV in Cloud, Data Centers and Carrier Ethernet
2.10pm NFV, Cloud, Carrier Ethernet and SDN
 Carrier Ethernet in the heart of things in the deployment of cloud and cloud services
 How does Carrier Ethernet fit in with SDN and NFV?
 Co-existence of technologies and the cost-benefit to stakeholders
 Leveraging the Carrier Ethernet’s control and data plane to simplify and automate network
management
 When will SDN have a real business impact on the Carrier Ethernet services?
Anup Changaroth, Director, Portfolio Marketing, Ciena
2.40pm Panel Discussion: SDN and NFV in Cloud Computing
 How does SDN fit alongside virtualization and cloud adoption?
 Building a scalable, flexible public, private and hybrid cloud through SDN and NFV
 Examining the investment needed and implementation process
 Can NFV enable more cloud based services and increase APRU?
 How can the fundamental data plane issue be addressed?
 Transitioning from traditional data center to a SDN and NFV enabled one - How Data Center
Operators will benefit
 Security and compliance concerns that comes with virtualisation
Panelists:
Anup Changaroth, Director, Portfolio Marketing, Ciena
Charles Ferland, Vice President of Business Development, Nuage Networks
Matt Kolon, VP & CTO for Asia Pacific, Brocade
Kenneth Teo, Director – Huawei South Pacific Solution Marketing
Gint Atkinson, VP, Network Strategy & Architecture, KVH
Bala Pitchaikani, Senior Director – NFV Strategy & Product Development, DELL
Moderator: Hassan Ahmed, CEO, Affirmed Networks
3.20pm Coffee Break
3.40pm State of the SDN / NFV Implementation in Mobile Networks
 The Business Case for SDN/NFV: Total cost of ownership analysis transitioning to a Virtualized
Mobile Network
 Real World Deployments: Case study examples for M2M, MVNO, and Consumer networks
Hassan Ahmed, CEO, Affirmed Networks
4.10pm Case Study: Virtualisation in Enterprises
Martin Yates, Director, Strategy & Transformation, Commercial Sales & Enterprise Solutions, Dell Asia
Pacific and Japan
TAD TRACK
Getting into the Digital Dialogue – Telco Apps Development
Partnerships and Investments
Alan Quayle, Founder, TADs
11.00am How Can Technology Apps and Services Leverage Integrators to Partner Efficiently with Telcos?
 Introduction of key stakeholders (apps & service providers)
 The important role of the integrator or value added reseller
 Live demo of the integration with the example of a two way mobile to web sms gateway leveraging
Shango & Unified Inbox
 Discussion on the impact of linking telecoms and the web
Aby Varghese, Managing Director, Advanced Millennium Technologies

11.30am Promoting Apps Development in Asia as an Industry
 What are the corporates looking for in apps development as an industry?
 Emerging focus areas, big ideas and industry verticals
 How can developers be part of the programmes providing the cutting edge?
 Case studies from around Asia with proven commercial successes
Ho Yean Fee, Vice President – Product and Innovation, SAP
Building a App Ecosystem for Telcos – Telecom Applications Development
12.10pm Jumping into Developing Apps for Telcos – Where are the Opportunities?
 Current Mobile vs Telco Apps in Asia?
 What kind of Apps do Telcos need? Where are the opportunities?
 New Technologies enabling the developments
 Pitfalls to watch out for
1.40pm Case Study: Building a Telecom App from Within – Nurturing the “Intrapreneurship” to Build
Successful Apps
 Why was a VOIP application developed by a Telco?
 Addressing customers’ pain points
 Leveraging the Telco distribution network and increasing the market penetration
 Becoming a differentiator among other MVOIP apps: what does it take?
Rohit Kanwar, CEO, Bistip.com
2.10pm Operators Talk: Reality of the Urgent Need For New Service Creation and Smart Telco Investments
 Call for Arms against the OTT threat – the need to create new services and applications
 How can Asian telcos build a support community of service innovators?
 Smart Telcos Investments: What kind of Apps do Asian telcos need for their consumers and
enterprise customers?
 Is it only monetising or creating improved customer experience through innovation?
Panelists:
Henri Setiawan, Vice President - Innovation Management, PT Telekomunikasi Indonesia International
Charith De Silva, Senior Developer, Dialog Axiata
Toby Ruckert, Chief Executive Officer, Unified Inbox
Moderator: Rohit Kanwar, CEO, Bistip.com
2.40pm Service Innovation Spotlight: A Dialog Axiata Case Study
 Developing an ecosystem around existing infrastructure to drive innovation and infrastructure
utilisations
 Improving customer engagement through apps: launching 3000+ apps
 Growing revenue at 20% month on month consistently
 How to reduce product launch cycle: achieving a reduction to 1 month from 6 months
Charith De Silva, Senior Developer, Dialog Axiata
Dinesh Saparamadu, Chief Executive Officer, hSenid
3.10pm Coffee Break
3.20pm Developers Talk: Reality of Building Apps for Telcos – What Has Been Done and What Are The
Challenges?
 Experience of working with Telcos and what are the key learnings?
 Developing interoperable solutions for the industry
 How to ensure stakeholder coordination in promoting user experience?
 Case studies of telecom applications that have been developed
Panelists:
Dinesh Saparamadu, Chief Executive Officer, hSenid
Richard Im, Director, Huawei Carrier Software South Pacific Region
Aby Varghese, Managing Director, Advanced Millennium Technologies
Moderator: Toby Ruckert, Chief Executive Officer, Unified Inbox

4.00pm Developer Spotlight With a Demonstration: How to Succeed Where Most Fail?
 Developing Proof of Concept Solutions – What can you learn?
 Attracting investment for app development
 Understanding what the investors look for
 Keeping pace with the ever-changing technology and industry demand
Carsten Czech, Founder, Flanke 7 Design
Marcel Ronnfeldt, Head – Design, Flanke 7 Design
4.30pm Case Study: Building Telco Appstore: Where are we today?
 Why build the Telco Appstore and what’s value for the users
 Building the ecosystem for Telco Appstore
 Huawei’s Case Study: Experiences and lessons learnt
 Where are we today and plans for the future digital service ecosystem
Richard Im, Director, Huawei Carrier Software South Pacific Region
IoT TRACK
Internet of Things
Deriving the Value of IoT
Matt Hatton, CEO, Machina Research
11.00am In IoT We Trust – Why Should The Future be Built on IoT
 Why should enterprises today look to adopt the concept of IoT
 Collaboration between governments, society and businesses
 Investment in IoT vs Monetisation and deriving the true value of IoT
Matt Hatton, CEO, Machina Research
11.30am Securing the “Future” of the Internet of Things
 A new approach for an IoT that will be secure and scalable
 Foundational technologies and business models that are key for the future IoT
 How IoT can create flexible and transparent new markets
 The role of users, devices and industries in the future of IoT
Rob van den Dam, Global Telecommunications Industry Leader, IBM
12.00pm IoT is Here: Where do Service Providers Stand in the Age of IoT?
 The current era of IoT: how is it different from M2M?
 Bringing IoT to future of communications and productivity
 Encouraging adoption and innovation of IoT
 Promoting stakeholder collaboration
 Current scale of investment in IoT vs. future monetisation
Mazlan Abbas, CEO, REDtone IOT
1.30pm Analysts Talk: Looking Beyond the Hype: Examining The True Value of IoT to Enterprises and its
Development in Asia
 Key elements in driving IoT adoption in Asia
 The direction, the opportunities and the challenges for all stakeholders
 Estimating the size of IoT benefits vs the cost of investment in acquiring IoT
 Handling mobility and IoT security challenges
Panelists:
Alex Chau, Principal Analyst, Head of Asia, Machina Research
Andrew Milroy, Vice President - ICT Research, Frost and Sullivan
Sandy Verma, Senior Director Asia Pacific for Internet of Things Strategy, AT&T

Ankur Gupta, IT Director – Big Data, Sears
Moderator: Kirsten Billhardt, Global Marketing Strategist – IoT, DELL
2.10pm The Internet of GOOD Things Through Data Analytics
 Impacts of IoT and ICT on society: case studies from the region
 Demonstrating ways to capture, manage, analyse and disseminate relevant data arising from IoT
 Case study: How IoT innovation has directly and positively impacted the clean water challenge
 Mitigating data storage issues
Darren Plant, Innovation Driver, Business Unit Global Services, Ericsson
2.40pm Roundtable Discussions: Measuring the Impact of IoT?
This session will be 30 minutes long, with 2 round tables of 15 minutes discussion each, followed by closing
remarks by each roundtable chair.
More than 200 billion of connected devices by 2020. According to CISCO, that is a USD19 trillion
opportunity. But IoT also brings along issues such as privacy, security and connectivity.
Can the teething problems be overcome to fully maximise the IoT opportunity and achieve the industry
vision of IoT by 2020? Will there be a balance between the pros and cons?
 What kind of business strategy you need to have to capitalise on IoT
 How can enterprises optimise areas of their businesses to maximise the impact of IoT
 No holds barred – Laying down the realities of IoT, the pros and the cons
Round table Leader 1: Rob van den Dam, Global Telecommunications Industry Leader, IBM
Round table Leader 2: Mazlan Abbas, CEO, REDtone IOT
3.10pm IoT: From Concept to Reality
 A regional perspective of IoT maturity and take up
 Tangible IoT Case Studies
 The role of Carriers in the Internet of Things and lessoned learnt from the M2M business
Sue Bryant, Director, Huawei Solutions Marketing South Pacific Region
3.40pm Coffee Break
Applications Development, Security and Outlook
4.10pm Addressing Data Analytical Challenges in IoT
 Practical customer examples from leading manufacturers, agricultural biotech firm and sports
clothing retailer
 Migrating from reactive and static data management model to proactive and machine learning
system
 A single platform to address real-time forecasting, regression, classification, optimization and
clustering
Sean Lee, Chief Strategist, Pivotal APJ
4.40pm Securing the Internet of Things
 Top challenges in securing IoT communications and applications
 Solutions to address privacy and security concerns
 Use cases of IoT security implementations
Nigel Tan, Country Director, Malaysia and Thailand, Symantec
5.10pm Embedded Computing and IoT
The Virtue of pragmatism
 Moving past hype and hope: Why 2015 is the year that IoT starts delivering on promises
 IT+OT = IoT. The role of partnerships in delivering end to end IoT solutions that meet your
industry’s needs.
 Start small, build fast, and connect what matters. A pragmatic approach to designing and scaling
IoT solutions.
Glen Burrows, Executive Director & General Manager (OEM), DELL

Day 2 (Wedneday) - 3 June 2015
MORNING PLENARY
8.00am Registration
Mark Hukill, Consultant – Business & Higher Education Management, Mentor, Program & Project
Management, Telecoms, Media and IT Strategy, Pacific Telecommunications Council
9.00am Opening Address: Smart Nation: Singapore
 Why Innovation is Important for a Smart Nation
 Nurturing Talents For The Future
Steve Leonard, Executive Deputy Chairman, Infocomm Development Authority of Singapore
9.10am Visionary Address: Connecting to Opportunities
The shift from traditional to digital media consumption continues to provide fresh opportunities to redefine
the competitive landscape for businesses. What can companies, whether they are challengers or market
leaders, do to connect to opportunities in the digital reality to future-proof themselves?
Hari Krishnan, Managing Director – APAC & Japan, LinkedIn
9.40am Thought-Leaders Panel: Convergence or Collision - Blurring Lines Between Broadcasting and
Telecommunications
 How are broadcasters and telecom operators faring in the digital age in attracting users?
 Emerging technologies like LTE-B: Impact of LTE-B on the broadcast and mobile industries
 Fighting for prized real estate: So who should the spectrum go to?
 How do telecom operators and broadcasters work together to develop zero latency delivery and
create seamless user experience
 Future outlook: Telecom operators’ and broadcasters’ take on how their relationship/partnership will
evolve to in 5 years’ time?
Panelists:
Jeremy Kung, Executive Vice President - New Media and Chief Executive Officer, Telekom Malaysia
Joe Igoe, Chief Technology Officer, MediaCorp
Henri Setiawan, Vice President – Innovation Management, PT Telekomunikasi Indonesia International
Moderator: Tony Poulos, Columnist - TelecomAsia
Broadband - Surging to 5G and Beyond
5G Vision - 5G is not 4G+1
5G will build on the technologies we have today but will not be an extension of those technologies – a
variety of complementary technologies will be required to meet the stringent design criteria currently being
established. Those criteria will establish performance goals driven not only by societal and environmental
considerations but also by completely a new set of policy and regulatory demands.
Fundamentally new concepts and design approaches are needed that must be integrated into systems that
provide the necessary flexibility, versatility and scalability at low cost and low energy consumption. 5G will
only fulfil the promise of enabling innovative new applications if it can deliver a significant reliability and
quality of service. 5G will need to embrace spectrum sharing technologies, augmented reality, and latency
requirements. Above all, 5G will need to be intelligent and affordable. Getting 5G right is imperative for the
health of the economy, the protection of the environment, and the future of employment. How’s this
movement progressing?
Latif Ladid, Founder & President, IPv6 Forum; Founding Chair, 5G World Alliance’
11.00am IPv6-based 5G, Vision and Real Impact on Industry and End-Users
 Examining the next generation of 5G Mobile Wireless Internet technologies
 Understanding how new technologies (IPv6, IOT, SDN/NFV, Cloud Computing) will integrate to be

user-transparent, app-oriented, service-ready, ubiquitous and lowest cost
 Ensuring security and privacy in 5G
 ETSI IP6 ISG and pre-standardisation of 5G
Latif Ladid, Founder & President, IPv6 Forum; Founding Chair, 5G World Alliance’
11.20am The Emergence of 5G Radio Access Technology (RAT) and its Implications
 Why we need 5G?
 What is 5G and new radio access technology
 5G from mobile internet to connected world
 5G progress
Barry Jiang, Marketing Director , Huawei South Pacific Region
11.40am Panel Discussion: Current Research and Industry Initiatives on 5G Development
 ITU-R activities on 5G: Colin Langtry, Chief of Study Group Department, ITU-R
 5G Research and Technology Initiatives in Korea: Youngnam Han, Department of EE, KAIST
/Korea 5G Forum
 5G Research and Technology Initiatives in Japan: Dr. Hiroyuki Morikawa, Chairman of the Strategy
& Planning Committee, 5GMF - The Fifth Generation Mobile Communications Promotion
Forum/Professor, The University of Tokyo
Moderator: Latif Ladid, Founder & President, IPv6 Forum; Founding Chair, 5G World Alliance’
LTE Business Models and Spectrum Sharing
1.40pm Case Study: Monetising the LTE Opportunity - A Look At What LTE is Enabling and How Can Telcos
Further Capitalise on the Opportunity?
 What is the best pricing strategy or model that has worked?
 How do we encourage the uptake of LTE?
 Generating new revenue with LTE-enabled enterprise solutions
 Virtualisation and its impact on LTE rollout – Providing Telcos an edge against OTT?
Jake Saunders, Vice President and Practice Director, ABI Research
2.10pm Solving Spectrum Issues and Spectrum-Divide in Asia
 What are the bandwidths available in Asia
 How can the lack of standardisation be resolved?
 Will 700 MHZ band solve Telco operators’ 4G deployment issues?
Mike Wright, Executive Director, Telstra
2.40pm Dynamic Spectrum Access
 Examining the prospects of spectrum trading and spectrum sharing
 How to hasten the pace of spectrum allocations in Asia?
 TV White Space and its successful use in the region
 Lessons to be learnt for early deployment
H Nwana, Executive Director, Dynamic Spectrum Alliance
3.10pm Coffee Break
3.20pm Driving Networks Forward – Overcoming the Barriers in Technology Adoption
 How can operators modernize their network to add in new technologies such as LTE – A
 Launching new frequencies without causing disruption to their customers
 How can operators maximize every erlang of capacity they can out of the existing core investments
in cell site locations, and spectrum?
 Developing a simplified architectural concept to provide an immediate impact and ROI
Navin Vohra, Vice President – Wireless Sales APEC, CommScope
3.40pm 4.5G: 4G Technologies Will Not Stand Still Waiting For 5G To Be Defined – What Will 4.5G Look
Like?
 Status of 4G/LTE deployments worldwide and devices ecosystem
 Migration to LTE-Advanced systems
 Evolution of LTE-Advanced technologies and key features for 5G systems
 3GPP standardisation and branding
Alan Hadden, Vice President - Research, GSA

4.00pm Panel Discussion: WRC15 and Beyond – The Road Ahead for Stakeholders
 New regulatory approaches in EU and USA to enable more efficient use of assigned spectrum –
How can Asian regulators take a leaf out of their book?
 The C-band question: Can shared spectrum solve the issue?
 How do we drive harmonised spectrum in Asia?
 Trends in technology integration
Panelists:
Ethan Lavan, Member, GVF Satellite Spectrum Initiatives
Kevin Seow, Vice President, Spectrum Management & Development, Asia-Pacific, SES
Heru Sutadi, Executive Director, Indonesia ICT Institute
Alan Hadden, Vice President - Research, GSA
Moderator: Gregg Daffner, CEO, GAPSAT
4.40pm 5G for the Networked Society
 What are the challenges and opportunities with 5G?
 Fulfilling the expectations of ‘everything connected’ human beings in a 5G world: what do we need?
 Developing required components for a successful implementation: IP, Cloud, Radio, Management
and Orchestration
 How to synchronise the 5G evolution journey successfully?
Magnus Ewerbring, Chief Technology Officer – APAC, Ericsson
5.10pm LTE Rollout: Optimizing Go-To-Market Strategies and Overcoming Challenges
 LTE network deployment
 USIM availability
 LTE devices and subsidy strategy
 4G specific content and OTT strategy
 Pricing strategy
 LTE marketing & cross-channel communication
Nitin Mahajan, Principal, Roland Berger Strategy Consultants
SATELLITE TRACK – D1
Asia’s Satellite Industry – The Next Decade
The Road and Competition Ahead
Kevin French, Publisher & Founder, talk Satellite
11.00am Welcome Address and Trends in Asian Satellite Industry
Paul Brown Kenyon, President, APSCC
11.10am Presenting the Potential of the Satellite Industry in Asia
 The role of satellite communications in the communications ecosystem
 Key industries and sectors that drive the Satellite industry in Asia now, and in the future
 Markets and key sectors for future growth opportunities
 Sustainable business models
 Trends to look for in Asia’s Satellite industry
 Competing with the terrestrial technologies: what will be the impact for stakeholders and
consumers
 Hosted payloads – Will it happen anytime in Asia?
Deepak Mathur, Senior Vice President - Commercial, Asia-Pacific and the Middle East, SES
11.40am Satellite Operators Panel: Handling Competition and Challenges From All Fronts
 How are the value propositions of the operators changing and how can the industry benefit from
the fierce competition and offerings
 New disruptive technologies such as Cloud, M2M and SDN, and their impact on Satellite demand

 The new era of consolidation, partnerships or integration
 Competition from non-traditional players like Google and Amazon
 Evaluating WRC15’s impact on the industry
 Asia is getting crowded: Successful entry stories into emerging markets
 Industry initiatives in warding off threats such as jamming, hacking and cyber theft
Panelists:
Paul Brown Kenyon, President, APSCC; Chief Executive Officer, MEASAT
Terry Bleakley, Regional Vice President, Asia Pacific Sales, Intelsat
Deepak Mathur, Senior Vice President - Commercial, Asia-Pacific and the Middle East, SES
Philip Balaam,VP, Business Development, AsiaSat
Ken Loke, Chief Executive Officer, Eutelsat Asia
Tom Choi, Chief Executive Officer, ABS
Moderator: Kevin French, Publisher & Founder, talk Satellite
High Throughput Satellites (HTS) – Where is the Demand and What are the Business Models?
1.40pm Case Study: Creating Differentiated Business Offerings through HTS
 HTS’s role in the satellite business
 Demand, business models and tackling oversupply
 Emerging applications for HTS
 Current policies promoting HTS as an industry
Hagay Katz, AVP, Head of VSATs Line of Business, Gilat Satellite Networks
2.10pm HTS Panel Discussion: Current State of HTS in Asia – Is it Bridging the Gap in Demand-Supply?
 Examining the offerings - HTS/EPIC/GX
 Is it just another kind of bandwidth or a force that can reinvent the satellite industry?
 Is the oversupply issue a real cause of worry?
 Will HTS lower the barriers of entry and bring forth more competition?
 Will it succeed in making satellite a genuine competitor in the Internet access business?
 Complementary or Competitive? Will it cause disruption in the VSAT markets?
Panelists:
Stephane Palomba, Regional Vice President Asia, Gilat Satellite Networks
Robin Salem, VP – Business Development, Broadband Group, Viasat
Chen Xun, Executive VP, APT Satellite Company Limited
Rash Jhanjee, Head - GX Business Development and Strategy (Enterprise Business Unit), Inmarsat
Parisuthi Jinamornphongs, Head of Business Development, Thaicom
Ramesh Ramaswamy, VP-Sales and Marketing, International, Hughes Network System
Moderator: Stephane Chenard, Senior Associate Consultant, Euroconsult
Launch Efficiencies and Technology Innovations
2.50pm Panel Discussion: Satellite Communications on the Move – New developments in Antennae
Technologies
 What is best technical implementation of antenna systems to support fast-moving trains, planes
and ships?
 How to achieve best technical solutions to gain market adoption with cost efficient equipment?
 The evolution of key requirements from systems integrators and end users
 What is the implication in terms of antenna development in catering to the traditional FSS capacity
and next-generation HTS capacity moving towards mobility market on GEO, MEO and LEO?
 What antenna technology wins and why?
Panelists:
George Tong, Director, Cobham Satcom Land
Leslie Klein, CEO, C-COM Satellite Systems Inc
Darin Anderson, Director - International Business Development, Thinkom
Ethan Lavan, Member, GVF Satellite Spectrum Initiatives
Thomas Lohrey, Head – System Integration, Eutelsat SA
Moderator: Jose Del Rosario, Research Director, NSR
3.30pm Efficient use of HTS in rural 3G / 4G deployments: A Case Study
 The role of High Throughput Satellites (HTS) in supporting data-hungry applications with high

performance bandwidth demands
 Achieving quality of service (QoS) with an increasing demand for 3G, 4G and other future services
 Keeping operating expenses in check & ramping up business growth by offering new and
innovative services
 Recent field trials with UFONE for 3G backhaul and the opportunity for future deployments in rural
areas in Pakistan
Imran Malik, VP, Asia-Pacific, O3b Networks
Nadeem Safdar, Country Manager, Optimized Connectivity, Interactive Solutions
4.00pm Closing Panel Discussion: Making the Satellite Industry More Efficient – Examining the New
Innovations
 How can satellites be constructed faster and launch times be shortened?
 Cross-continental satellite launching and renting: opportunities and challenges for Asian countries
 Are smaller satellite parts and antennae industry helping the growth of the industry?
 Multiple launches, reusable vehicles, long life span satellites: Trends for next decade
Panelists:
Stefan Jucken, Director, Viasat
Dani Indra, EVP, PSN
Anthony J. Colucci, Vice President of Marketing and Sales, Space Systems / Loral
Moderator: Virgil Labrador, Editor-in-Chief, Satellite Markets and Research
4.40pm Coffee Break and End of Conference Day 2
CLOUD NETWORKING TRACK
Cloud Networking
The Cloud Opportunity in Asia
Lim May-Ann, Executive Director, ACCA
11.00am Are You Ready For Cloud?
 Overview of the cloud industry and adoption in Asia
 Current demand scenario
 Evaluating the needs of customers
 Growth trends in short term
Bernie Trudel, Data Center and Cloud CTO, APJ Cisco Systems
11.20am Panel Discussion: Propelling Cloud into the “Stratosphere”?
Enterprises have recognised the importance of Cloud, but major issues remain. Connectivity, security,
privacy, rights and costs are at the top of their minds. Can these issues be ironed out to propel the adoption
of Cloud? And what is the future of cloud, and what new services and changes will it bring forth in the
future? How will cloud technology and ecosystems develop in the future? Hosted by ACCA
Panelists:
Bernie Trudel, Data Center and Cloud CTO, APJ Cisco Systems
Aman Neil Dokania, Vice President and General Manager, Cloud Division (APJ), HP
Karthik Ramarao, Director, Strategy and Technology; CTO APAC, NetApp
Moderator: Lim May-Ann, Executive Director, ACCA
12.00pm Users Panel Discussion: Cloud in Organisations – Overcoming Challenges and Leveraging the
Opportunity
 Key drivers of cloud adoption in Asia
 Building a comprehensive cloud strategy – Public, private vs. hybrid
 Benefits of early adoption of cloud
 Overcoming the common challenges of lack of security, compliance and outages

Panelists:
Lee Siew Kit, Vice President, Information Technology Services, SATS
Jacqueline Teo, Head – IT Services, Telstra
Leon Jackson, Head of Healthcare IT (CIO), University of Malaya Specialist Centre
Moderator: Fermin Fautsch, Vice President – Global Enterprise, Telekom Malaysia
1.40pm Panel Discussion: Shifting From Being a Communications Network Provider To a Cloud Service
Provider: How Can Telcos Play Their Part in the Cloud Opportunity?
 Providing end-to-end cloud services – What can telcos do for enterprises?
 Pushing the adoption of Cloud – What business models can telcos implement?
 What kind of operating model do telcos need to adapt to transition from a traditional network
provider to a cloud service provider?
 What kinds of Xaas services are being offered?
 Going forward – Building more capabilities, partnerships and acquisitions
Panelists:
Fermin Fautsch, Vice President – Global Enterprise, TM Enterprise
Martin Bishop, Global Head of Network, Applications and Services, Telstra
Owen Best, SVP, VAS Business Development, PCCW Global
Lise Tcheng, Senior Vice President, Global Services for Telcom, SAP
Moderator: Stan Fiala, Head – Advanced Customer Solutions – APAC & Japan, Nokia Networks
2.10pm Optimising Mobile Network Traffic with Content Aware Network
 How to cost-efficiently manage network and QoS in an age of cloud, content encryption and
exponential data growth
 What is the new cloud-based content paradigm suiting 4G deployments
 Addressing real time network congestion issues
 Learning how to differentiate and add value to subscribers
Shlomi Gian, Head of Market Development - Emerging Mobile, Akamai Technologies
Building Data Centers
2.40pm Equipping Your Cloud and Data Centers for Big Data, The Internet Of Things and Social Media
 What is the cost and delivery impacts big data, Internet of Things (IoT) and social media have on
cloud service providers?
 Overcoming challenges in developing required infrastructure
 Sharing the cost of infrastructure development
 The human capital – How you do get your workforce ready for the deluge
Ronald Raffensperger, Chief Technology Officer, Huawei Data Center Solutions
3.10pm Coffee Break
Protecting Your Data in a Virtualised World
3.40pm The Trusted Internet
 Privacy and Security of personal data stored in the cloud
 Internet of Things and its implications on security and privacy
 Why is Consumer Trust the largest obstacle to using mobile to purchase goods and services?
 Delivering the Trusted Internet
Paul Palmer, VP, F-Secure Corporation
4.10pm How Can The Enterprise Cloud Be Protected? Securing the Cloud against known and unknown
threats
 How secured is your data in cloud? Issues with public, private and hybrid cloud
 Examining the most common risks and threats, and how can they be mitigated?
 What can you expect from malware protection systems detecting malware?
 Use of threat intelligence to evaluate protect and secure your networks and cloud
David Siah, Chairman – Singapore Chapter, Cloud Security Alliance
4.40pm Catching the next wave of growth – Business in real time across IT, NFV, SDN & Cloud
 How to accelerate business evolution & growth without losing control
 Increasing automation driver a greater need for integrated governance.

 Through an appropriate Platform as a Service for enterprise IT and operator NFV/SDN operations
can we realize the next level of competitive advantage?
MOBILE MARKETING TRACK
Mobile Marketing – Marketing on the 7th
Mass Media
Ken Herron, Chief Marketing Officer, Technology Startups
Mobile “First” Strategy
11.00am Mobile Marketing is Both a Science and an Art – Get it Right!
 Demystifying mobile marketing – What are the common pitfalls/mistakes and how can you avoid
them?
 Moving beyond just advertisements – Gaining new insights through data collection and social
analytics
 Should you invest in a Mobile App or Mobile Web?
 Strategies to profitably enable advertising and marketing services in mobile marketing
 How to use mobile to effectively target your prospects
Joshua Steimle, Forbes Contributor, Founder and CEO of MWI
11.30am Brand Interview: Implementing a Mobile First Strategy – Spotify Case Study
Spotify is leading the way in music streaming and they have adopted the mobile first strategy for the Asia
market which have helped the company gain an edge in the online music market in Asia. Find out how
Spotify did it in this interview with Sunita, the Managing Director for Spotify Asia.
Sunita Kaur, Managing Director of Asia, Spotify
Interviewer: Joshua Steimle, Forbes Contributor, Founder and CEO of MWI
12.00pm Mobile “First”360 to Drive Growth
 Challenges in implementing a mobile first strategy in Asia – What should brands and retailers be
aware of?
 How to create a mobile-first mentality both internally and externally
 Establishing sustainable business growth through partnerships in generating alternative revenue
streams
 Strategising to improve market penetration
Panelists:
Sunita Kaur, Managing Director of Asia, Spotify
Asif R. Khan, Founder and President, Location Based Marketing Association
Moderator: Christian Geissendoerfer, Chief Executive Officer, Yoose
Mobile + Social Media = Today’s Businesses’ Winning Formula?
1.40pm Mobile’s role in multi-channel marketing and branding
 Different screens, different marketing strategy and different investment dollars: can these be
combined effectively?
 Clarifying roles that different channels play in promoting marketing and measuring the degree of
receptivity of message
 Social meshing/stacking – understanding behaviours in Asia
 How can we capture revenue from competing media?
2.10pm Consultants Talk: Social Media and Mobile Marketing = Are They Double-Edged Swords?
 How can Asian Corporates keep pace with the mobile and social media innovations?
 Working out the actual cost of investments: include in-house educational expenditure too

 Metrics of traffic and other parameters: Justifying the ROI
 How can corporates create valued-customer experiences and win brand advocacy?
Panelists:
Ron Vining, Founder, BrandInflux
Chris J. Reed, Global CEO and Founder, Black Marketing
Sara Pereira, Regional Deputy Director, Technology (APAC), Ogilvy Public Relations Worldwide
Michael Gethen, Founder & Managing Director, Sprooki
Mark Morgante, Regional Director – SEA, Proximiti
Moderator: Asif R. Khan, Founder and President, Location Based Marketing Association
3.00pm Coffee Break
Location Based Marketing – Advertising, Marketing and Revenue
3.20pm Location Is The New Cookie – Location-Based Marketing Across All Media
Marketers will begin to see that "Location is the New Cookie" - it represents a way to track the movements
of consumers through the day/activities and media types, inclusive of radio, TV and DOOH. Supported by
next generation GPS and improvements in indoor location technology like beacons, marketers will spend
heavily on mobile/location infrastructure in support of this targeting. While there are privacy and ethical
considerations, consumers will understand the premise of true value exchange and readily trade their data
for content that is personally relevant.
Asif R. Khan, Founder and President, Location Based Marketing Association
3.50pm Location Based Marketing Case Study
 The Future of Location in your Marketing Mix
 Digital Out-of-home advertising
Senior representative from Coca-Cola
Michael Gethen, Founder & Managing Director, Sprooki
4.20pm Future of Location Marketing – Wearables, Big Data and More
 Wearables, next generation smartphones and their impact on mobile marketing – How will it
change the future messaging of marketers?
 Emerging importance of streaming services
 Trends in media consumption and their impact on marketing plan
 Predictive analysis via big data – How to assimilate tons of data meaningfully?
Christian Geissendoerfer, Chief Executive Officer, Yoose
Day 3 (Thursday) - 4 June 2015
MORNING PLENARY
8.00am Registration
Vinod Nair, Senior Partner, Delta Partners
9.00am Opening Address: Elevating Enterprise Mobility to The Next Level
Kevin Ackhurst, Director, Google for Work APAC
9.20am Keynote Address: Changing Patterns in Delivery and Consumption of Information and
Communication: The Role of Regional Public Sector
Peter Moore, Regional Managing Director – Public Sector, Amazon Web Services
9.40am Innovators Dialogue: Changing Roles of Today’s CIO/CTOs and CMOs in Charting the Future of the
Enterprises
Every company today has to be a digital business to stay ahead of the game. The challenge is in choosing
the right technology to invest on. Better alignment between CIO/CTOs with CMOs will aid harnessing the
use of technology to its full potential. How do we address these challenges?
This session will dissect the opportunities, challenges and changing roles of today’s CTOs, CIOs against
the shift to a digital era.

Panelists:
Olivier Legrand, Senior Director – Marketing Solutions, Linkedin
Peter Moore, Regional Managing Director – Public Sector, Amazon Web Services
Jack Lim, Chief Commercial Officer, MediaCorp
Moderator: Ron Vining, Founder, BrandInflux
Broadband - Maximising your Revenue Via DSL, Fiber and Wireless
Fiberisation – Where is the Value Proposition?
H. Munasir Choudhury, General Manager, FTTH Council APAC
11.00am Presenting a Business Case for Fiber in Asia’s Developing Countries
 Examining the economic and social impacts of FTTH
 Making fiber part of your business strategy – considerations, planning and measuring its users
 Can FTTH bring about new opportunities for new/independent telecom operators in Asia like in
US? Does the landscape in Asia permit that?
 How to market fiber and high speed services to hugely potential rural populations? What kind of
business models and applications can be explored?
Benoit Felten, Chief Research Officer, Diffraction Analysis
11.30am Panel Discussion: Are FTTH Deployments in Asia Uphill Struggles?
 As customers switch to mobile, will FTTH investment pay off? What are the drivers?
 How do you make the transition from copper to FTTH?
 How to install a cost-effective fiber network? Build your own, duct share or rent dark fiber?
 What are the innovative approaches to share/reduce infrastructure costs?
 Who should pay for the infrastructure?
 Funding models and mechanisms
Panelists:
Peter Macaulay, President, FTTH Council APAC
Heru Sutadi, Executive Director, Indonesia ICT Institute
Benoit Felten, Chief Research Officer, Diffraction Analysis
Moderator: Vinod Nair, Senior Partner, Delta Partners
12.00pm Panel Discussion: Measuring the Impact of Virtualisation on Wireless Network Developments
 How are Software defined networks a game changer for wireless?
 The SDN promise - What are the benefits and what kind of impact will it make to your network
deployment?
 How can SDN bring forth the advancement in service creation and delivery?
 Implementing SDN efficiently to enhance agility of your wireless network
 Does virtualisation enable new business models or just cost reduction?
Panelists:
Prof. Thomas Magedanz, Director of the Competence Center for Next Generation Network Infrastructure,
Fraunhofer Institute FOKUS
John Naylon, CTO and Co-Founder, Cambridge Broadband Networks
Peter Macaulay, President, FTTH Council APAC
Moderator: Eileen Healy, Committee Chair, IEEE SDN Initiative
Wireless – Playing Catch-up With Fiber
1.40pm What Role Does Wifi Play in Providing Connectivity?
 Where are the business opportunities in Wifi and how can they be maximised?

 Innovations to look for in Wifi technologies
 Reducing cost of deployment vis-à-vis other network technologies
 The relevance and role of Wifi in the age of LTE
Steve Chung, Principal Consultant Carrier Wi-Fi, Asia Pacific, Ruckus Wireless
2.10pm Developments in WiMAX: Wimax Deployments and its Future Prospects
 MAX™ today: 100’s of WiMAX operators and millions of fixed and mobile end-point devices
worldwide
 Long-term focus on IoT markets: Aviation and other transportation, Utilities/Smart Grid, Smart
Cities, Oil and Gas, Rural Internet Service Providers in the US and emerging markets
o WiGRID™: A WiMAX-based solution for addressing Smart Grid requirements for the utility
industry
o AeroMACS™: A WiMAX-based solution in the 5 GHz band to address new WW
communication requirements for commercial aviation
 WiMAX solutions in the new 3.5 GHz Citizens Band Radio Service Band for Smart Grid, Oil and
Gas, and Wireless Internet Service Providers in US.
Mo Shakouri, Chairman, WiMAX Forum
3.20pm Coffee Break
Innovation in Fixed Access Technologies
3.20pm Extracting More Bandwidth From Existing Copper to Transform Copper to Gold
 How can you best deploy VDSL? Should it be a main strategy or a complement to FTTH?
 Vectoring G.993.5 – Potentials, limitations and regulatory issues in Asia
 At which scenario vectoring is best used in? Is it an ideal technology for Asia?
 Vectoring vs. G.Fast vs. FTTH – Choosing a right solution
 VDSL Bonding and Splitters – What can it do for current copper networks?
 Case studies of VDSL vectoring and bonding in Asia
Kul Bhatia, Regional Vice President, ASSIA
3.50pm Panel Discussion: FMC 2.0 - Deploying FTTH, Wireless and DSL to Provide Universal Network
Coverage
 Transitioning from wired to wireless – the mechanism of seamless deployment FTTH, Wireless and
DSL
 Ensuring interoperability between the various technologies
 The collective impact on transmission in rural and less network-dense areas and measuring the
ROI
 Using fiber to meet challenges of mobile backhaul and wireless to provide continuous coverage
Panellists:
John Naylon, CTO and Co-Founder, Cambridge Broadband Networks
Venkateswara Rao Appalanayudu, Director of Huawei South Pacific Solution Marketing, Huawei
Dr Stefaan Vanhastel, Marketing Director – Wireless Fixed Access, Alcatel-Lucent
Moderator: Steve Chung, Principal Consultant Carrier Wi-Fi, Asia Pacific, Ruckus Wireless
4.30pm Trends in Service Provider/ Smart Home Architecture Including HGI Open Platform 2.0
 Enabling the Home Gateway application platform automated test vector approach for Home
Gateway platform testing
 Allowing applications to run in a dedicated virtual execution environment, avoiding conflicts and
interferences with the natively installed software
 Providing reference points and abstraction layer enabling applications to interact with end-devices
through smart home architecture
 Extending software modularity toolkit by virtualisation of CPU resources
Duncan Bees, Chief Technology Officer, Home Gateway Initiative
SATELLITE TRACK – D2
The ‘New’ Value Proposition For Satellite End Users
Level 3, Hibiscus 3704

End User Executive Roundtable
Martin Jarrold, Chief – International Programme Development, GVF
11.00am End User Executive Roundtable
The first annual CommunicAsia Satellite User Summit will be opened by a leaders’ roundtable of key
regional and global satellite communications user groups active in the Asia-Pacific. The discussion will be
moderated by the Secretary General of GVF, the satellite industry’s global non-profit organisation, and will
address key trends – from operational to regulatory and from purchasing to cyber-security – impacting upon
the use of satellite communications in Asia.
Panelists:
Khang Do, President, Vietcoms
Gary Shmith, Director, Silent H Pty Ltd
Chris Hill, Chief Technology Officer, ITC Global
Gerry Collins, Representative, Small Cell Forum Rural Special Interest Group
Moderator: Martin Jarrold, Chief – International Programme Development, GVF
Sector-Specific End User Case Studies and Discussions
12.00pm The Redefinition of Asian Broadcasting
If any Asian satellite user group can be described as dynamic it is the broadcasters. Even as pressure
increases on vital spectrum resources, broadcasters are rallying to meet demand from an exponential
increase in channels, digital transition, and delivery of high-definition and ultra-high-definition services. The
satellite communications industry, meanwhile, is offering new tools to meet broadcasters’ requirements;
from high throughput satellite to UAVs… are broadcasters’ needs being satisfied?
Lim Kian Soon, Head – Satellite, SingTel Satellite
1.30pm Humanitarians, First Responders & Universal Service: The Critical Mission
Billions of dollars’ worth of telecom budgets is supporting humanitarian and development efforts in Asia.
Satellite solution providers have amassed tremendous expertise in implementing cost-effective networks.
And universal-service and other project-financing resources are now available to support national and
international applications in developing nations. Or are they? This roundtable, including open discussion
from leading funding institutions, satellite communications companies, and non-governmental organisations
(NGOs), will examine whether satellite-based initiatives are making significant gains in developing countries
– and if so, how.
James Alderdice, Head of Sales, Southeast Asia,Speedcast
2.00pm GSM, Wi-Fi & Small Cells: Satellite Backhaul… or Backlash?
Satellite backhaul is a well-established application – and its potential is enormous. But as satellite links
extend the reach of terrestrial wireless services, are remote satellite solutions in danger of being
marginalised? And as small cell and LTE rolls out in Asia, is there a compelling business model for the
latest satellite/terrestrial hybrid solutions? This session will examine the latest trends in this emerging
vertical market.
Emmanuel Timotius, Vice President – Technical, Telenet
2.30pm Integrating sustainable satellite communications for crew welfare alongside shipping operations
The current IT-savvy generation want to stay connected wherever possible and see the ocean and remote
land locations as an inferior obstacle. To help the industry and increase recruitment recent legislations,
such as the MLC-2006, dictate that operational satellite communications must now be accessible to all
crew. But what happens when welfare usage starts to impact on the commercial satellite communications?
A recent study by NSSLGlobal showed the typical employee had at least two devices (90%) onboard using
staff enabled Wi-Fi. With so many devices utilising bandwidth, it’s important that companies put in place
sustainable restrictions.
NSSLGlobal will present with Teekay, one of the largest shipping companies, on how to integrate satellite
communications to crew and make sure you get it right first time
Henrik Christensen, Chief Executive Officer, NSSL Global
Senior Representative from Tee Kay
3.00pm Coffee Break

3.30pm Cockpits, Towers, and Passenger Connectivity: Civil Aviation Takes Off
The satellite connectivity stakes have never been higher for the civil aviation sector. In addition to
expansion of traditional air-traffic-control networks, many millions of air passengers per year now fly Asia’s
skies while utilizing satellite broadband links. What innovations are enabling this break-through, and what
has to happen next to meet safety-of-life and consumer quality-of-service requirements?
Stephen Angus, Director of Safety and Operational Services – Aviation, Inmarsat
4.00pm Case Studies: High Speed Connectivity for Oil & Gas Industry
Pushpender Singh, Chief Technology Officer, Maju Nusa
4.30pm Energy Exploration: Case Studies
Shelf Drilling is the market leading shallow water offshore driller, focussed on jack-up operations. This case
study session will examine Shelf's journey for VSAT services. Looking for a responsive and flexible
supplier to address its complex communications requirements, Shelf partnered with ITC Global to design
and implement a fit-for-purpose and cost-effective VSAT solution. The outcome delivers an end-to-end
solution with core bandwidth for corporate applications, whilst also supporting a crew welfare solution with
access to social media and VoIP services.
Ian Clydesdale, Director – IT, Shelf Drilling
Chris Hill, Chief Technology Officer, ITC Global
BIG DATA TRACK
Turning Your Big Data into Smart Data
Moving Big Data Beyond Being Just A Buzzword
Himanshu Jha, Head – Data Solutions (Business Intelligence), Yahoo! APAC
Setting the Stage for Big Data - People, Process, Technology, Intent, and Data
11.00am Keynote: Face Big Data. But Where is it Heading?
 How will big data change the way you connect with your customers?
 Is big data for everyone? How can mid and small scale companies leverage big data?
 Dealing with Data Volume, Velocity, Variety, Value and Complexity
 Finding a needle in a haystack - How do you turn straw into gold?
Steve Illingworth, CTO, Pivotal APJ
11.30am Why the Future is ABC?
While cloud computing is becoming more common, extracting intelligence from huge blocks of data is
becoming more complex. That’s why the notion of big data is gaining ground. Big data seeks to bridge the
gap between structured data in databases and unstructured data from social & other media. This
convergence will open a plethora of possibilities for bankers, retailers, manufacturers, telcos, healthcare
professionals & government agencies. Find out how ABC (analytics, big data, cloud) will change how you
view D (data).
Raju Chellam, Head – Cloud & Big Data Practice, Asia, DELL
12.00pm Opening Panel Discussion: Navigating Big Data and the Potential “Minefield”
 Building an analytics culture – Easier said than done?
 Addressing and overcoming the key concerns of companies using big data – Availability of data
24/7, data compliance, data security and data aggregation
 The Cloud promise and its growing role in big data
 What are the latest big data technological innovations and the impact on your existing projects
Panelists:
George Chua, Senior Vice President / Head of Commercial Analytics, Celcom Axiata
Gaurav Bansal, Client Engagement Professional, ASEAN, IBM
C K Shastri, Founder & Managing Director, Intense Technologies

Moderator: Arun Sundar, Vice President - Global Strategy and Alliances, TrustSphere
Big Data in Action: Analytics-led Transformation For Enabling Businesses
1.40pm Transforming Data Architecture Complexity at Sears Holdings
 Using Hadoop as an enterprise data hub to minimize data architecture complexity - resulting in a
reduction of time to insight by 30-70%
 Embracing open source, big data technologies - discover quick wins such as ETL modernization
and mainframe MIPS reduction
 Leveraging smart network analytics for advanced analytics and customer insights
2.10pm Case Study: Getting to the Hard-to-Reach, Hard-to-Please, Social Savvy Customer
 Understanding the buying cycle of today’s tech savvy customers to better your customer
acquisition and loyalty campaigns
 Analysing your customer via the multiple interaction points – How you do build a robust system to
gather these data?
 Identifying opportunities across businesses and product lines for building new models
Adrien Eudes, Head – Analytics, Luxola
2.40pm Panel Discussion: Achieving More ROI via Big Data
 Ensuring the effective utilisation of data to maximise ROI
 Segregating data: which is junk and which is gold?
 Using big data to spot emerging trends, customer behaviours
 Making commercial decisions through technical data analysis
Panelists:
Dr. Amy Shi-Nash, Chief Data Science Officer, R&D Labs, DataSpark
Rohit Kanwar, CEO, Bistip.com
Adrien Eudes, Head – Analytics, Luxola
Moderator: Arun Sundar, Vice President - Global Strategy and Alliances, TrustSphere
3.20pm Coffee Break
3.30pm Case Study: Implementing Analytics-led Customer Engagement and Loyalty Building
 Realising the value of analytics: to drive customer loyalty, and to discover potential business
benefits
 Leveraging Big Data for a Better Customer Experience
 Big Data Economics: What’s the investment?
 Creating loyalty programmes and schemes via big data: what are the challenges
4.00pm A Celcom Axiata Case Study: The Algorithmic Marketing Revolution
 Why algorithms will be a major basis for market competition
 Algorithms and analytical marketing: the impending revolution
 Deliberating the four principles of algorithmic marketing and their relevance to modern enterprises
 A case study of algorithmic marketing in Celcom
George Chua, Senior Vice President / Head of Commercial Analytics, Celcom Axiata Berhad
4.30pm Panel Discussion: Past, Present and Future of Big Data
 How will big data further develop and what is the future impact on enterprises?
 Upcoming new technologies – Looking beyond Hadoop, are there any new contenders that will
further develop big data?
 Will we ever reach a stage of true data-fication?
 Overcoming the hurdles for big data take-up
Panelists:
Bob Chua, CEO, Pulse Group PLC
Vinny Vijeyakumaar, Managing Partner and Co-Founder, Sparkline
Moderator: Gaurav Bansal, Client Engagement Professional, ASEAN, IBM

ENTERPRISE MOBILITY TRACK
Enterprise Mobility
Prof. Darl Kolb, Head – Media Flow Project, University of Auckland
Implementing Mobility in Your Workforce
11.00am Opening Case Study: Healthcare, Opportunities and Challenges of Mobile, Social and Consumer IT
 Changes in technology landscape and their impact on healthcare delivery
 Opportunities and challenges brought in by technologies to healthcare delivery systems
 Designing a healthcare and community-centric cloud systems
 Growing the existing platforms that bring about transformation and enable research
11.30am Enterprise Mobility Management – Implementing Strategies and Policies to Enable Mobility in the
Workplace
 Designing a strategy to incorporate mobility in the workplace and business
 Parameters used in choosing suitable mobility tools
 Processes and security protocols required in managing mobility initiatives
o Identifying the users and processes to be mobilised
o From securing the mobile to securing the apps - Steps to ensure true security
o Addressing the compliance and governance issues
Dan Beevers, Head – Solutions & Operations, APAC, Vodafone Global Enterprise
12.00pm Analysts Talk: Reality Bites – Where Are Today’s Enterprises at in Implementing Mobility?
 Sharing of user experiences and implementation in Asia so far - factors influencing major
enterprises’ mobile strategy
 Implementing learning from successes and failures
 Role of CIOs in implementing mobility
 How will enterprise mobility further evolve? And what will be the next big development/technology
enabling higher mobility?
Panelists:
Arnaud Brolly, Lead – Mobility Portfoilio, SITA
Shailendra Soni, Industry Principal ICT – Unified Communications & Collaboration Asia Pacific, Frost &
Sullivan Asia Pacific Singapore
Moderator: Leon Jackson, Head of Healthcare IT (CIO), University of Malaya Specialist Centre
1.40pm Roundtable Discussions: Achieving True Mobility at the Workforce – Challenges Enterprises Face
In Turning the Workforce Mobile
This session will be 60 minutes long, with 2 round tables of 30 minutes discussion each, followed by closing
remarks by each roundtable chair.
 Assessing the actual contribution of enterprise mobility in growing the business
 How can we maximise the ROI and reduce costs in mobility implementation?
 Impact of mobility on business, on your employees, operations, company culture and more
 CYOD and BYOD: What are the emerging policies to take note of?
 What should be the approach to security and data governance issues?
 What kind of mobile apps do we need?
Roundtable 1: Arnaud Brolly, Lead – Mobility Portfoilio, SITA
Roundtable 2: Stuart King, Director of Precision Workstation, Client Solution, Dell APJ
Latest Developments in Enterprise Mobility
2.40pm Exploring the impact of ‘connective flow’ on performance and well-being
 Measuring the ideal need of connective flow of employees
 How to arrive at a right balance of connectivity and ideal productive output
 Status of current research projects

 Takeaway for the enterprise mobility stakeholders
3.10pm The Future of Secure Enterprise Messaging
Chee Leng Loy, Regional Vice President for APME, Infinite Convergence Solutions
3.30pm Coffee Break
3.45pm Understanding and Mitigating Cybersecurity Threats in Providing Enterprise Mobility
Dr John Kan, Chief Information Officer, A-STAR
4.00pm eLTE the future of Enterprise Private Mobile Networking
 How does eLTE participate in the Government and Enterprise Domain
 What role would Telecom Service Providers play in offering eLTE
o eLTE Case Studies
Sean Ng, Solution Marketing Director, Huawei
4.25pm Mobility Showcase 1 – UCaaS – it’s a Spectrum, not an Either/Or
 UCaaS - the communications infrastructure of the future: what does the reality look like?
 Examining a spectrum of deployment models
 Delivering today’s customers’ needs and gearing up for tomorrow’s demands
 Case studies and best practices
Kristin Foss, Senior Director of International Product Management, ShoreTel
4.50pm What's Going On in The Background? A Guide To Mobile Application Intelligence and Security
 How can mobile users keep up with the evolving threats?
 Can application Intelligence and mobile security go hand-in-hand?
 Safeguarding users from malicious apps while driving productivity
 Trends to look for in security intelligence
Marie Pettersson, Senior Product Marketing Manager - Mobile and Security (Asia Pacific & Japan),
Symantec Corporation
Workshop 1 – Big Data: Growing Your Business With Smart Data
5 June 2015, Friday
Connectivity and the digitalisation of information have resulted in generation of massive amount of data and in 2010,
the term “big data” was coined. IDC valued that the 2014 market for big data at USD16.1 billion but the truth is the
data is worthless if you do not know how to harness it to your enterprise’s advantage.
So what can big data do? Use it to predict customer’s behaviour, tailor products to suit his/her preference, increase
your revenue by enhancing customer’s satisfaction. But there are challenges: the lack of standards, lack of
managerial skill with regards to the volume of the data and privacy issues often hamper the use of big data to its
fullest potential.
In this workshop, the workshop leaders will:
 show how to set up a big data framework in your enterprise irrelevant of the size of the organisation
 deliver methods in creating a big data culture
 give you practical examples and case studies on how others have done it
 present the potential benefits, savings and opportunities
 discuss the current privacy concerns and how to possibly circumvent them
Masterclass Leader: Himanshu Jha, Head – Data Solutions (Business Intelligence), Yahoo! APAC

Who should attend:
 CMOs, CIOs;
 Head of Marketing;
 Head of Customer Engagement;
 Head of Customer Service…of enterprises looking to grow their business through big data or have been
stuck at gear one with big data.
09.00am Registration
09.20am Opening Remarks
9.30am Developing a Big Data Framework
 Quantifying the resources for big data collection
o Processes/People/Technology
 Dealing with the 5Vs- Volume, Velocity, Variety, Value, Virtualization
 Measuring and implementing analytics
 Creating a big data culture
10.45am Cost-Benefit Analysis of Big Data at Enterprises
 What is the impact on your enterprise operations
 Identifying early security and operational issues and addressing them
 Integrating cost efficient processes and technologies
 Measuring efficiency and improving implementation
11.30am Privacy Concerns of Big Data
12.15pm End of Workshop
Workshop 2 – Mobile Marketing: How to Capitalise on the Revenue Opportunities by Enhanced
Digital and Mobile Experiences
5 June 2015, Friday
With omni-present mobile phones, the way you market your products and services has radically changed. It is now
more about content marketing through enhanced customer engagement. The efficiency or lack of it in content
marketing through digital and social media can make or break a campaign. In this workshop, attendees will learn
about how to devise a suitable content strategy for marketing and implement it successfully via multiple channels
including mobile, social and digital.
This workshop will highlight to you the latest trends and future developments in mobile, social and digital marketing
for course-correcting the existing mobile marketing plans.
Who should attend:
 CEOs, CMOs, CIOs;
 Head of Marketing;
 Head of Digital;
 Head of Customer Engagement…of enterprises looking to refresh their digital marketing strategy and looking
to achieve greater revenue growth in the ever-changing digital era.
Masterclass Leader: Ron Vining, Chief Marketing Officer, Brand Strategist, BrandInflux

From Apple, the rock band Journey, to Google and The White House, Ron has developed and
directed initiatives for 25 of the top 100 hottest ranked intellectual properties and iconic brands,
delivering innovative experiences to 100M+ users on behalf of 85% of Fortune 500 firms such as
Microsoft, Samsung, Intel, Cisco, Disney, HP, Sony, SAP and Verizon, spanning airline,
automotive, entertainment, financial services, hospitality, information technology,
telecommunications, premium electronics, retail and ultra-high net worth consumers.
Ron is a creative, tech-savvy and visionary C-level manager, marketing professional and
business developer; a natural leader, motivational keynote speaker and compelling writer who
enjoys mentoring human assets as an adjunct professor and renowned masterclass trainer across APAC-J, ANZ,
EMEA, LAC, USA-CAN & ZA.
9.30am Part I - Developing Your Digital and Mobile Experience Programs
 Role of Mobile Marketing in an Omni-Channel World
 Uncovering content development, strategy & Omni-Channel integration best practices
 How to build and implement an effective mobile engagement strategy
10.45am Part II - Developing Your Digital and Mobile Experience Programs
 The channels, shapes, sizes & devices seeking compelling content
 How to effectively market across traditional, OOH, internet and mobile channels
 Role of social content to match Omni Channels and in meeting the right audience
 Best practice in generating social content
11.45am Open Brainstorming – Turning Over the Time to the Participants
Workshop 3 – “Reality Check” on Cyber Security: Moving Beyond Hype And Devising an Action
Plan To Prepare Your Organization For Today’s Real Threats
5 June 2015, Friday
With a spate of high profile cyber-attacks taking place globally on companies such as Sony Pictures, JPMorgan,
Microsoft Xbox, the black hat hackers are costing enterprises not only millions of dollars, but are also making
companies lose customer trust and confidence.
The challenge at hand has become enormous with the implementation of cloud, big data and IoT. The level of
vulnerability is much higher now, and more are at stake. This masterclass will go through the latest trends in cyber-
attacks and highlight what each corporate should have in place, be in policies, procedures and technologies to ward
off such attacks.
When the participants leave, they will have a toolkit of cost effective security/resiliency that can be practically applied
to their organization.
Who should attend:
 Secure Software Development
 Operations & Network Security Management
 Enterprise Security & Governance
 Digital Forensics Technologies & Processes
Masterclass Leader: Barry Greene, Chief Strategy Officer, Niometrics
Barry Raveendran Greene is an entrepreneur, cyber-security expert, mentor, and executive leader
working with start-ups in their most critical growth phases. Barry Greene has over 30 years of
industry experience and is a pioneer in the fields of Service Provider Security and industry
vulnerability/security reaction teams. He is a well-known in the cyber-security community as a
behind the scenes security architect and strategist – responsible for the many of the tools the

industry depends to secure their infrastructure. He is the creator and custodian of the Service Provider Security
Workshop, frequently presents at the top operational conferences, and well known for pulling industry together to
solve tough cyber-security issues.
9.30am Module 1: Understanding The Real Cyber Security Threat: How Vulnerable Are We?
 What are the current trends in cybercrimes and cyberphysical compromises?
 What are the most common lines of attacks?
 How can we minimize and how resilient our systems can be?
 Arming yourself with tools to “rethink” your current security and risk practices
The objective is to move beyond FUD and have each participant have key actions they can immediately
enact that will instigate a more effective security posture.
10.45am Module 2: Top Security Best Practices that will not cost you millions of dollars
 Providing an introduction to each of these best common practices (BCPs) and demonstrate how
they can be used in all Internet companies (enterprises, banks, government organizations, on-line
service providers, cloud networks, etc).
 This module will review the tools the top Service Providers (SPs) in the world have developed.
o These tools, techniques, and practices that are used daily to mitigate attacks to the
network
o These tools mostly use the available infrastructure in ways that take advantage of existing
investments
o Other tools are open source, using the power of collective action and collaborative code
to deploy cost effective tools that mitigates the risk to the Internet

CommunicAsia2015 Summit Programme (Updated)

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