Social media has grown to the point where it is easily the most pervasive, effective and dynamic of all business channels. Twitter and Facebook have democratised the world of communications, meaning that we are all now part of one big conversation, and that consumers potentially have as much of a voice as brands do...

1. HOW SOCIAL MEDIA
CAN IMPACT YOUR BUSINESS

2. Social Media has grown to the point where it is easily the most pervasive,
effective and dynamic of all business channels.
how social media can impact your business
YOUR SOCIAL MEDIA STRATEGY
When planning and executing your
company’s social media strategy,
remember that this new world of
multi-facetted communications can
cut both ways.
Unhappy customers have an
immediate right of response.
In order to develop and promote
your company’s social media
presence successfully, it is important
to recognise the need for
accountability.

3. Positive impacts
On the plus side, of course, there are numerous ways in
which a well-thought-out social media strategy can boost :
how social media can impact your business
Your Sales Enhance your brand identity
Help you to forge closer relationships with your customers

4. RESPONSIVENESS
how social media can impact your business
On social media, consumers can often speak to
a company representative in real time.
The public nature of platforms like Twitter
means that they can’t be fobbed off
with an unhelpful response,
because the whole world is watching.

5. INTERCONNECTIVITY
how social media can impact your business
The more active your brand is on social media,
the more visible it will be – this is best
accomplished by joining in conversations, and
forging alliances with other online entities.
This way each will benefit from the other’s
following, and consumers will be given the
impression that you are friendly, outgoing and
approachable.

6. INTERACTION
how social media can impact your business
Your social media strategy should encourage
consumers to interact with your brand, by
sharing content, or by participating in hashtags
campaigns and competitions.
As well as boosting your hit rate, this will
enhance customer identification with your
brand, ultimately leading to more sales and
longer consumer relationships.

7. WORD-OF-MOUTH PROMOTION
how social media can impact your business
No matter how seductive your advertising
campaigns, consumers are always more likely to
trust a heartfelt personal recommendation
from one such as themselves.
On social media, these nuggets of praise are
easier to give and easier to promote.
If your company is doing something right,
everyone will know about it.

8. CONCLUSION
how social media can impact your business
Your social media strategy offers you great opportunities – but also great
pitfalls.
For every company that’s launched a successful marketing campaign on
Twitter, there’s another that’s watched helplessly as a customer complaint
goes viral, passed around the internet until reputations lie in tatters.
The risks are higher, true, but the same goes for the rewards. In safe hands,
your social media strategy can give your business the boost it needs to
move it to the next level.

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how social media can impact your business
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