2. Managing the Cycle STRATEGY DEVELOPMENT
• Link business objectives to marketing
objectives, identify customer issue to resolve
that will lead to achieving objectives
• Identify market & competitive structure
• Gather and utilize all data and fill gaps in
understanding
Objectives, • Develop customer insights and propositions
Strategy,
Segmentation,
Insights,
Analysis
& Reporting Planning
& Budget
Response List
Management Management
CAMPAIGN DEPLOYMENT Campaign
• Quality checks and test Deployment
deployments
• Deployment instructions
• Tracking coordination
• Fulfillment coordination
• Service center / web site / social
media coordination
3. Great marketing success: Quick and Controlled Learning
“I have never failed, I have just found 10,000 ways that won’t work.” –
Thomas Edison
Notas del editor
This presentation demonstrates the new capabilities of PowerPoint and it is best viewed in Slide Show. These slides are designed to give you great ideas for the presentations you’ll create in PowerPoint 2011!For more sample templates, click the File menu, and then click New From Template. Under Templates, click Presentations.