Быстрыий путь к международным рынкам и ЕС - Киммо Копонен, Greater Helsinki Promotion Ltd.

1. Staying Competitive in a Global Business
Helsinki your gateway to EU & beyond
Kimmo Koponen
Senior Business Advisor, Greater Helsinki Promotion
Kimmo Koponen
23 2011

2. Finland rises in competitive study
Finland jumped from seventh to fourth place in the World Economic
Forum’s annual study of global competitiveness:
- Finland is one of the innovation powerhouses in Europe, the report
said.
- It also occupies the top position in the higher education and training
pillar, the result of a strong focus on education over recent decades.
This has provided the workforce with the skills needed to adapt
rapidly to a changing environment and has laid the groundwork for
high levels of technological adoption and innovation.
Kimmo Koponen
23 2011 2

3. Prime Location
Helsinki
Bangkok 9 h 45 min
Beijing 7 h 40 min
Berlin 2 h
Brussels 2 h 40 min
Chicago 9 h 30 min
Copenhagen 1 h 40 min
Frankfurt 2 h 40 min
Hong Kong 9 h 50 min
London 3 h 10 min
Moscow 1 h 45 min
Mumbai 7 h 25 min
New York 8 h 40 min
Paris 3 h 05 min
Seoul 8 h 30 min
Se. Petersburg 1 h 05 min
Stockholm 55 min
Tokyo 9 h 25 min

4. Greater Helsinki - a busy capital region with
excellent access to the world
• Your first strategic business
location in the EU and beyond
• One of the leading innovation hubs
in the world: ~ 50 % of R&D&I in
Finland is located in the Greater
Helsinki area
• Excellent international growth
business ecosystem in action
• Easy access for Russian
companies & individuals (biggest
foreign minority, language skills
etc.)

5. Easy, transparent and safe
business environment

6. Value to Russian companies
• Technology and product validation for EU and global markets
• EU regulation product certification partners
• Evaluation of company’s readiness for international markets
• Fast track to strategic partners
• Access to public and/or Venture Capital financing
• Safe and transparent business environment
• Easy set up EU companies
• You get what you pay for

7. Support services for companies
• Business setup services
• Market entry services
• Acquisition services
• Investment targeting
• Office space (+benefits)
• Advise in international business development
• Networking & matchmaking
• Access to relocation services and expat networks to ease the
personal side of establishing business in Helsinki

8. Entrepreneurs value Greater Helsinki
The companies that established
business in Greater Helsinki Jonni: any nice picture to go
during 2004-2005 are happier with this?
with their city than their
counterparts in other
European cities.
Source: ECER 2009 Banque
Populaire Ranking study. 2,400
European entrepreneurs from 37
European cities answered the study.
Kimmo Koponen
23 2011

9. Helsinki Business Hub is a vibrant business ecosystem
and a strategic investment location
• Helsinki is a unique business ecosystem powered by a deregulated
business environment, an efficient logistics infrastructure, and
has one of the highest R&D&I investment per capita ratios on the
globe.
• The region is highly suitable for knowledge intensive businesses
and especially when research & development & innovation is key.
• The business ecosystem is varied and holds strengths in the areas
of Cleantech, ICT, Life Sciences, Design & Creativity, KIBS
(Knowledge Intensive Business Services) and Logistics.
• Helsinki is not simply a great location for business. It is a great place
to work and live, stable and secure, with a very high standard of
living and welfare.

10. The world’s fastest growing consumer brand ever
Angry Birds hatched out in Helsinki
http://www.youtube.com/watch?v=bNNzRyd1xz0&feature=player_embedded
Tatu Laurila
23 2011 10

11. Real quality of life

12. Newsweek ranked Finland as the best country to live in when
comparing the standard of living in 100 nations. The countries
were compared in categories of education, health, quality of life,
economic competitiveness, and political environment.
Especially Finland’s educational system was praised in the study.
Newsweek 2010 Best Countries special issue

13. HELSINKI is a
Great place to go
Global
Thank you.
kimmo.koponen@helsinkibusinesshub.fi
Tel. +358 44 757 2244
Kimmo Koponen
23 2011 13