Ohio City Managers Assoc presentation on How to Get Your City Ready for Economic Development with Della Rucker (Wise Economy) and Jim Kinnett (Kinnett Consulting Group)
1. Della G. Rucker, AICP, CEcD
The Wise Economy Workshop
Jim Kinnett, CEcD, FM, EDFP
The Kinnett Consulting Group
Mark Barbash, FM
Economic Development
Consultng
2. Changing Thoughts
How is your community doing?
What
you can do to help your
community improve?
4. Public-private organizations
Chambers
Local, regional & state organizations
Local and state government
Foundations
Neighborhood, downtown, community
development organizations
Increasingly, you.
5.
6. Whois at the table? (hint:
more than ever)
Non-partner partners
Loss of local businesses =
loss of decision makers
Medium sized business
reluctant to participate in
economic development
7. Community college
lifeline
Reshoring?
Research
and
Development
Educating
entrepreneurs
Public schools
9. QualityPlaces get most
investment
Build on assets
It’s all connected
Cost v. benefits in a new
way
10. Where people get
information
Site selection changing
Reputation management
No filters, no delays
People will have their say.
11. • Change or Die
• Be Strategic & Deliberate
• Redefine incentives
• Understand how a business
makes decisions
• Find new partners – but
understand their (and your)
limitations
• Do the math & know your
numbers
12.
13. Economic development is acting to
ensure that the economy of your
community or region (your income or
savings) grows faster than your
population (your expenses) so you have
the extra resources in the future to
finance improvement.
14. Is
your economy growing
faster than your
population?
• Economy: Income, savings,
wages,
• Population: Count,
demographic, and the costs of
serving the population
Incomegreater than your
expenses?
15. How do you know if your
economy is growing faster than
your population?
16. A-list
Do you have adequate fiscal
resources to meet short-term needs
and long-term?
Is the community maintaining the
number & quality of jobs?
Is the community dependent on a
limited number of businesses?
Do you have a balance of land uses?
To what extent is your local
economy based on regional assets?
17. B-list
Is your environment improving?
Is your crime activity increasing?
Do you have housing that your
residents can afford, and a range
of housing choices available?
Is the educational attainment of
your school systems improving?
18. C-list
Is leadership strong in your
community?
Is tolerance and diversity strong
in your community?
Do your have strong
infrastructure systems?
Are people involved in
community activities?
Do you have a strong healthcare
delivery system?
19. Litmus Item A B
Short term fiscal strength? Low Medium
Not dependent on one /small # Low Medium
businesses?
Quality of jobs? Low High
Educational attainment? Low High
Lack of crime? Medium Medium
Housing cost? Low High
Leadership? Medium Medium
Diverse range of people? Medium Low
Strategy ? ?
20. Strategy Ideas A B
Short term fiscal strength? Consolidation Monitor
Not dependent on one /small # Diversification Medium
businesses?
Quality of jobs? Community College Incubator
Linkage
Educational attainment? Low High
Lack of crime? Support Police Budget
Housing cost? Low Housing
Diversity
Leadership? Medium Medium
Diverse range of people? Medium Low
23. Do you know how your
community is doing?
Who are your partners
(if any)?
Do you know where you
want to go?
Are you brave enough to
start on that path?
24. Della Rucker, AICP, CEcD James Kinnett, CEcD, FM, EDFP
The Wise Economy Workshop The Kinnett Consulting Group
www.wiseeconomy.com www.kinnett.biz
Jim@kinnett.biz
Della.rucker@wiseeconomy.com
812.290.5663
513.288.6613
@dellarucker www.linkedin.com/in/jameskinnett
Della Rucker AICP CEcD
Mark Barbash, FM
Also on LinkedIn and Google+ Economic Development Consulting
www.markbarbashconsulting.com
Mark.barbash@gmail.com
614.774.7599
www.linkedin.com/in/markbarbash
Notas del editor
Della begins
DELLA
Della will point to Jim and MarkStick tight to biosDELLAPlanner and economic developer, certified in both, focus on helping local governments and nonprofits make better decisions affecting the long-term economic health of their communities. To do that I provide consulting services, information, and toolboxesJIMKinnett Group advises and helps support economic development on both sides of the equasion. Helps national and international businesses with site selection, structures deals, and helps communities do intelligent planning for economic successMark Economic Development finance and policy specialist who has worked at federal, state and local levels. DirDev Columbus and ODOD.
MARKHit this quick – there’s a lot of players in the field, and you probably have some of these in your community or region. But they all have different responsibiities, different people that they are responsible to, different limitations and different baggage. And as we increasingly understand how economic issues impact – and are impacted by– other community issues, you as planners have this as your responsibility, too.
Jim
MarkI think this slide and the next five or so need to be broken down to one or two items – hit quickly – per slide. Instead of 5 min per slide, I’d recommend two or three, max. Who is at the table? – broader than ever—neighborhood to regional – unique to this timeCrowdsourcing fundsNon-partner partners – unions, MPOs etc. Non traditionalLoss of local businesses – loss of decision makersReluctance of medium sized business to participate in econ dev
Jim
DellaThe exclamation points are ironic – need to avoid promoting entrepreneurship as be-all and end-all. Indicate importance but also that some may treat it as a magic bullet.
Della
Mark
Jim
JIM
JIMKey points:There are lots of different definitions, this is one that we like. For example: is tax base growing faster than basic needs? Are number and types of jobs growing faster than demands on City revenue?
JIMHere’s my thought: “ as we talked about in the beginning, there may be a lot of players in your community who are supposedly doing economic development. How can you as a community tell if their efforts are making an impact? An increasingly important element of economic development is measuring the impact of economic development efforts. The basic formula is….”
Mark
DELLABe sure to talk about the correlation between land uses and the fiscal impact on the community
MARK?I am a little concerned that we need to be able to answer how you measure some of these… just make sure someone has an idea or example! Also be ready to explain the housing part – some communities are touchy on that. Planners are generally supportive of “affordable access to housing” and don’t mix that up with Section 8, but be prepared.
JIMWe need to be prepared to explain a little preemptively about how these points tie back to and influence economic health. For this audience, we just need to reinforce their inherent sense of that connection, not pound it into the ground.