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How	
  did	
  you	
  use	
  new	
  media	
  
technologies	
  in	
  the	
  construc4on	
  and	
  
research,	
  planning	
  and	
  evalua4on	
  
stages?	
  
Meaghan	
  Barron-­‐Cutts	
  
Camera	
  
In	
  the	
  produc4on	
  of	
  ‘Radioac4ve’	
  we	
  used	
  two	
  Panasonic	
  HD	
  cameras	
  to	
  film	
  the	
  video	
  itself	
  and	
  to	
  
capture	
  the	
  interviews	
  with	
  our	
  target	
  audience.	
  The	
  fact	
  that	
  we	
  had	
  two	
  cameras	
  served	
  as	
  a	
  
great	
  purpose,	
  especially	
  during	
  the	
  crea4on	
  of	
  the	
  music	
  video.	
  This	
  is	
  because	
  we	
  were	
  able	
  to	
  
save	
  4me	
  by	
  not	
  reshoo4ng	
  any	
  shots,	
  we	
  got	
  the	
  same	
  shot	
  but	
  from	
  two	
  different	
  angles.	
  In	
  the	
  
close	
  up	
  shot	
  of	
  Sophie	
  and	
  I	
  directly	
  facing	
  the	
  camera,	
  with	
  the	
  mirror	
  ball	
  effect,	
  we	
  originally	
  
shot	
  it	
  from	
  the	
  leG	
  as	
  well,	
  however,	
  that	
  shot	
  didn’t	
  look	
  as	
  effect	
  as	
  we	
  hoped,	
  and	
  so	
  we	
  had	
  a	
  
back	
  up	
  shot	
  that	
  we	
  were	
  able	
  to	
  use.	
  Despite	
  the	
  shot	
  not	
  looking	
  as	
  good	
  as	
  we	
  thought,	
  we	
  
were	
  s4ll	
  able	
  to	
  use	
  our	
  edi4ng	
  skills	
  to	
  not	
  waste	
  the	
  shot,	
  and	
  used	
  it	
  to	
  fill	
  any	
  gaps	
  within	
  the	
  
video.	
  This	
  shot,	
  when	
  the	
  dust	
  falls,	
  didn’t	
  look	
  as	
  effec4ve	
  as	
  we	
  thought	
  it	
  would,	
  as	
  the	
  amount	
  
of	
  dust	
  coming	
  down	
  didn’t	
  look	
  sufficient	
  enough.	
  To	
  solve	
  this	
  problem	
  we	
  added	
  the	
  effect	
  of	
  
‘mirror	
  balling’.	
  	
  
We	
  also	
  gained	
  knowledge	
  on	
  how	
  to	
  use	
  the	
  zoom	
  and	
  focus	
  tool	
  on	
  the	
  camera,	
  for	
  example,	
  on	
  the	
  
shot	
  of	
  my	
  eye,	
  we	
  were	
  able	
  to	
  focus	
  well	
  on	
  my	
  face	
  to	
  get	
  the	
  full	
  effect	
  of	
  my	
  pupils	
  dila4ng	
  and	
  
in	
  result,	
  making	
  the	
  visuals	
  of	
  the	
  video	
  more	
  effec4ve.	
  
We	
  took	
  photos	
  for	
  our	
  blogs	
  on	
  our	
  Iphone’s,	
  it	
  was	
  quick	
  and	
  easy.	
  All	
  we	
  had	
  to	
  do	
  was	
  send	
  an	
  email	
  
to	
  ourselves	
  so	
  that	
  we	
  could	
  then	
  save	
  the	
  aOachment	
  onto	
  our	
  devices,	
  ready	
  to	
  be	
  uploaded	
  
onto	
  our	
  blogs.	
  	
  
Edi4ng	
  
We	
  edited	
  our	
  video	
  on	
  Final	
  Cut	
  Pro.	
  It	
  was	
  easy	
  to	
  use	
  as	
  we	
  could	
  
access	
  it	
  whenever	
  we	
  wanted	
  as	
  it	
  was	
  on	
  our	
  Macs,	
  allowing	
  us	
  to	
  
edit	
  in	
  our	
  own	
  4me,	
  outside	
  of	
  lessons.	
  By	
  doing	
  so	
  we	
  gave	
  
ourselves	
  more	
  4me	
  to	
  create	
  the	
  digipak	
  and	
  magazine	
  advert.	
  On	
  
Final	
  Cut	
  Pro	
  we	
  had	
  more	
  freedom	
  to	
  add	
  effects,	
  unlike	
  Sony	
  
Vegas	
  9.0,	
  which	
  we	
  were	
  previously	
  going	
  to	
  use.	
  We	
  could	
  
effec4vely	
  crop	
  shots,	
  such	
  as	
  the	
  flag	
  shot,	
  and	
  s4ll	
  make	
  the	
  shot	
  
look	
  fairly	
  HD.	
  During	
  the	
  edi4ng	
  process	
  we	
  also	
  added	
  a	
  
satura4on	
  effect	
  onto	
  every	
  single	
  shot	
  to	
  bring	
  out	
  the	
  colours	
  
within	
  the	
  paint	
  and	
  dust	
  even	
  more,	
  adding	
  to	
  the	
  aeste4cally	
  
pleasing	
  look	
  and	
  capturing	
  the	
  audiences	
  aOen4on	
  even	
  more.	
  
We	
  even	
  used	
  Final	
  Cut	
  Pro	
  to	
  cut	
  and	
  crop	
  clips	
  from	
  our	
  audience	
  
research,	
  allowing	
  us	
  to	
  rid	
  of	
  any	
  inappropriate	
  comments	
  or	
  ones	
  
that	
  served	
  no	
  purpose.	
  
Photoshop	
  
We	
  used	
  Photoshop	
  to	
  create	
  an	
  effec4ve	
  digipak	
  and	
  
magazine	
  advert.	
  It	
  allowed	
  us	
  to	
  play	
  around	
  with	
  
certain	
  effects,	
  such	
  as	
  the	
  pixelate,	
  mosaic,	
  blur,	
  drop	
  
shadow,	
  and	
  the	
  sharpen	
  tool.	
  Each	
  tool	
  served	
  as	
  an	
  
important	
  purpose,	
  for	
  example,	
  the	
  drop	
  shadow	
  
emphasised	
  the	
  text	
  and	
  helped	
  it	
  stand	
  out	
  next	
  to	
  
the	
  bold	
  image	
  on	
  the	
  digipak	
  and	
  advert.	
  Photoshop	
  
was	
  extremely	
  useful	
  as	
  we	
  were	
  able	
  to	
  create	
  
mul4ple	
  layers,	
  one	
  for	
  text	
  and	
  one	
  for	
  images.	
  The	
  
layers	
  helped	
  us	
  organise	
  what	
  we	
  were	
  doing	
  and	
  
made	
  the	
  process	
  ten	
  4mes	
  easier.	
  	
  
Social	
  networking	
  
We	
  used	
  sites	
  such	
  as	
  Facebook,	
  TwiOer,	
  Instagram,	
  and	
  Gmail	
  
to	
  keep	
  in	
  contact	
  and	
  share	
  our	
  work	
  with	
  our	
  friends	
  and	
  
other	
  people	
  on	
  the	
  internet.	
  We	
  used	
  Facebook	
  to	
  contact	
  
all	
  our	
  friends	
  that	
  got	
  involved	
  in	
  starring	
  in	
  our	
  video.	
  We	
  
were	
  able	
  to	
  easily	
  communicate	
  and	
  plan	
  where	
  and	
  when	
  
it	
  was	
  and	
  what	
  they	
  needed	
  to	
  bring.	
  We	
  used	
  these	
  sites	
  
to	
  gain	
  interest	
  in	
  the	
  video,	
  for	
  example	
  we	
  put	
  some	
  
bloopers	
  onto	
  Instagram.	
  We	
  could	
  also	
  share	
  the	
  links	
  to	
  
survey’s	
  we’d	
  made	
  on	
  Survey	
  Monkey	
  and	
  presenta4ons	
  
on	
  Prezi.	
  We	
  used	
  these	
  sites	
  before	
  and	
  aGer	
  the	
  making	
  
of	
  the	
  music	
  video,	
  we	
  asked	
  people	
  for	
  feedback	
  on	
  our	
  
ideas,	
  the	
  final	
  video,	
  and	
  the	
  ad	
  and	
  digipak.	
  
Survey	
  Monkey	
  
Survey	
  Monkey	
  was	
  used	
  to	
  construct	
  
professional	
  looking	
  surveys	
  that	
  were	
  easily	
  
accessible	
  to	
  our	
  target	
  audience.	
  Our	
  surveys	
  
could	
  be	
  shared	
  on	
  things	
  like	
  Facebook	
  and	
  
TwiOer,	
  allowing	
  us	
  to	
  provide	
  our	
  audience	
  
with	
  an	
  easy	
  and	
  quick	
  way	
  to	
  help	
  us	
  with	
  
research.	
  
Prezi	
  
Prezi	
  allowed	
  me	
  to	
  create	
  professional	
  looking	
  
presenta4ons	
  easily	
  and	
  efficiently.	
  It	
  was	
  
used	
  for	
  audience	
  feedback	
  as	
  it	
  is	
  a	
  piece	
  of	
  
technology	
  that	
  is	
  interac4ve,	
  for	
  example,	
  
gathering	
  all	
  the	
  informa4on	
  together,	
  and	
  
doing	
  my	
  evalua4on	
  ques4ons.	
  I	
  also	
  used	
  it	
  
to	
  evaluate	
  music	
  videos,	
  videos	
  that	
  gave	
  me	
  
inspira4on	
  and	
  ideas	
  for	
  our	
  final	
  video	
  and	
  
easily	
  placed	
  it	
  onto	
  my	
  blog	
  using	
  the	
  
‘embed’	
  code.	
  
Slideshare	
  
Slideshare	
  was	
  extremely	
  useful	
  when	
  analysing	
  
music	
  videos	
  and	
  answering	
  my	
  evalua4on	
  
ques4ons.	
  Like	
  Prezi,	
  it	
  gives	
  your	
  work	
  a	
  
professional	
  look	
  and	
  allows	
  you	
  to	
  easily	
  put	
  
it	
  onto	
  Blogger	
  due	
  to	
  the	
  ‘embed’	
  code.	
  
YouTube	
  
YouTube	
  allowed	
  us	
  to	
  share	
  our	
  work	
  with	
  the	
  
internet	
  and	
  do	
  so	
  easily.	
  Again,	
  the	
  ‘embed’	
  
op4on	
  made	
  it	
  easy	
  to	
  put	
  videos	
  onto	
  our	
  
blogs,	
  including	
  the	
  professional	
  ones	
  being	
  
analysed,	
  as	
  well	
  as	
  our	
  own.	
  YouTube	
  also	
  
allows	
  you	
  to	
  share	
  videos	
  onto	
  Facebook,	
  
TwiOer,	
  and	
  via	
  email	
  by	
  the	
  click	
  of	
  a	
  buOon,	
  
helping	
  us	
  communicate	
  with	
  each	
  other	
  and	
  
our	
  audience.	
  
Blogger	
  
Finally,	
  Blogger	
  has	
  helped	
  immensely	
  as	
  it	
  
allows	
  you	
  to	
  embed	
  videos,	
  Prezi’s,	
  
SlideShare’s,	
  images,	
  and	
  all	
  sorts	
  and	
  organise	
  
it	
  in	
  a	
  professional,	
  appealing	
  way.	
  I	
  have	
  used	
  
it	
  throughout	
  the	
  whole	
  course	
  and	
  have	
  
enjoyed	
  crea4ng	
  my	
  blog.	
  Blogger	
  allows	
  me	
  
to	
  create	
  a	
  folder	
  or	
  file	
  of	
  all	
  my	
  A2	
  work,	
  
making	
  it	
  easier	
  for	
  me	
  and	
  our	
  audience	
  to	
  
view	
  and	
  interact	
  with.	
  

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How did you use new media technologies in the construction and research, planning and evaluation stages

  • 1. How  did  you  use  new  media   technologies  in  the  construc4on  and   research,  planning  and  evalua4on   stages?   Meaghan  Barron-­‐Cutts  
  • 2. Camera   In  the  produc4on  of  ‘Radioac4ve’  we  used  two  Panasonic  HD  cameras  to  film  the  video  itself  and  to   capture  the  interviews  with  our  target  audience.  The  fact  that  we  had  two  cameras  served  as  a   great  purpose,  especially  during  the  crea4on  of  the  music  video.  This  is  because  we  were  able  to   save  4me  by  not  reshoo4ng  any  shots,  we  got  the  same  shot  but  from  two  different  angles.  In  the   close  up  shot  of  Sophie  and  I  directly  facing  the  camera,  with  the  mirror  ball  effect,  we  originally   shot  it  from  the  leG  as  well,  however,  that  shot  didn’t  look  as  effect  as  we  hoped,  and  so  we  had  a   back  up  shot  that  we  were  able  to  use.  Despite  the  shot  not  looking  as  good  as  we  thought,  we   were  s4ll  able  to  use  our  edi4ng  skills  to  not  waste  the  shot,  and  used  it  to  fill  any  gaps  within  the   video.  This  shot,  when  the  dust  falls,  didn’t  look  as  effec4ve  as  we  thought  it  would,  as  the  amount   of  dust  coming  down  didn’t  look  sufficient  enough.  To  solve  this  problem  we  added  the  effect  of   ‘mirror  balling’.     We  also  gained  knowledge  on  how  to  use  the  zoom  and  focus  tool  on  the  camera,  for  example,  on  the   shot  of  my  eye,  we  were  able  to  focus  well  on  my  face  to  get  the  full  effect  of  my  pupils  dila4ng  and   in  result,  making  the  visuals  of  the  video  more  effec4ve.   We  took  photos  for  our  blogs  on  our  Iphone’s,  it  was  quick  and  easy.  All  we  had  to  do  was  send  an  email   to  ourselves  so  that  we  could  then  save  the  aOachment  onto  our  devices,  ready  to  be  uploaded   onto  our  blogs.    
  • 3. Edi4ng   We  edited  our  video  on  Final  Cut  Pro.  It  was  easy  to  use  as  we  could   access  it  whenever  we  wanted  as  it  was  on  our  Macs,  allowing  us  to   edit  in  our  own  4me,  outside  of  lessons.  By  doing  so  we  gave   ourselves  more  4me  to  create  the  digipak  and  magazine  advert.  On   Final  Cut  Pro  we  had  more  freedom  to  add  effects,  unlike  Sony   Vegas  9.0,  which  we  were  previously  going  to  use.  We  could   effec4vely  crop  shots,  such  as  the  flag  shot,  and  s4ll  make  the  shot   look  fairly  HD.  During  the  edi4ng  process  we  also  added  a   satura4on  effect  onto  every  single  shot  to  bring  out  the  colours   within  the  paint  and  dust  even  more,  adding  to  the  aeste4cally   pleasing  look  and  capturing  the  audiences  aOen4on  even  more.   We  even  used  Final  Cut  Pro  to  cut  and  crop  clips  from  our  audience   research,  allowing  us  to  rid  of  any  inappropriate  comments  or  ones   that  served  no  purpose.  
  • 4. Photoshop   We  used  Photoshop  to  create  an  effec4ve  digipak  and   magazine  advert.  It  allowed  us  to  play  around  with   certain  effects,  such  as  the  pixelate,  mosaic,  blur,  drop   shadow,  and  the  sharpen  tool.  Each  tool  served  as  an   important  purpose,  for  example,  the  drop  shadow   emphasised  the  text  and  helped  it  stand  out  next  to   the  bold  image  on  the  digipak  and  advert.  Photoshop   was  extremely  useful  as  we  were  able  to  create   mul4ple  layers,  one  for  text  and  one  for  images.  The   layers  helped  us  organise  what  we  were  doing  and   made  the  process  ten  4mes  easier.    
  • 5. Social  networking   We  used  sites  such  as  Facebook,  TwiOer,  Instagram,  and  Gmail   to  keep  in  contact  and  share  our  work  with  our  friends  and   other  people  on  the  internet.  We  used  Facebook  to  contact   all  our  friends  that  got  involved  in  starring  in  our  video.  We   were  able  to  easily  communicate  and  plan  where  and  when   it  was  and  what  they  needed  to  bring.  We  used  these  sites   to  gain  interest  in  the  video,  for  example  we  put  some   bloopers  onto  Instagram.  We  could  also  share  the  links  to   survey’s  we’d  made  on  Survey  Monkey  and  presenta4ons   on  Prezi.  We  used  these  sites  before  and  aGer  the  making   of  the  music  video,  we  asked  people  for  feedback  on  our   ideas,  the  final  video,  and  the  ad  and  digipak.  
  • 6. Survey  Monkey   Survey  Monkey  was  used  to  construct   professional  looking  surveys  that  were  easily   accessible  to  our  target  audience.  Our  surveys   could  be  shared  on  things  like  Facebook  and   TwiOer,  allowing  us  to  provide  our  audience   with  an  easy  and  quick  way  to  help  us  with   research.  
  • 7. Prezi   Prezi  allowed  me  to  create  professional  looking   presenta4ons  easily  and  efficiently.  It  was   used  for  audience  feedback  as  it  is  a  piece  of   technology  that  is  interac4ve,  for  example,   gathering  all  the  informa4on  together,  and   doing  my  evalua4on  ques4ons.  I  also  used  it   to  evaluate  music  videos,  videos  that  gave  me   inspira4on  and  ideas  for  our  final  video  and   easily  placed  it  onto  my  blog  using  the   ‘embed’  code.  
  • 8. Slideshare   Slideshare  was  extremely  useful  when  analysing   music  videos  and  answering  my  evalua4on   ques4ons.  Like  Prezi,  it  gives  your  work  a   professional  look  and  allows  you  to  easily  put   it  onto  Blogger  due  to  the  ‘embed’  code.  
  • 9. YouTube   YouTube  allowed  us  to  share  our  work  with  the   internet  and  do  so  easily.  Again,  the  ‘embed’   op4on  made  it  easy  to  put  videos  onto  our   blogs,  including  the  professional  ones  being   analysed,  as  well  as  our  own.  YouTube  also   allows  you  to  share  videos  onto  Facebook,   TwiOer,  and  via  email  by  the  click  of  a  buOon,   helping  us  communicate  with  each  other  and   our  audience.  
  • 10. Blogger   Finally,  Blogger  has  helped  immensely  as  it   allows  you  to  embed  videos,  Prezi’s,   SlideShare’s,  images,  and  all  sorts  and  organise   it  in  a  professional,  appealing  way.  I  have  used   it  throughout  the  whole  course  and  have   enjoyed  crea4ng  my  blog.  Blogger  allows  me   to  create  a  folder  or  file  of  all  my  A2  work,   making  it  easier  for  me  and  our  audience  to   view  and  interact  with.