Brand experience Peoria City Soccer Presentation.pdf
How did you use new media technologies in the construction and research, planning and evaluation stages
1. How
did
you
use
new
media
technologies
in
the
construc4on
and
research,
planning
and
evalua4on
stages?
Meaghan
Barron-‐Cutts
2. Camera
In
the
produc4on
of
‘Radioac4ve’
we
used
two
Panasonic
HD
cameras
to
film
the
video
itself
and
to
capture
the
interviews
with
our
target
audience.
The
fact
that
we
had
two
cameras
served
as
a
great
purpose,
especially
during
the
crea4on
of
the
music
video.
This
is
because
we
were
able
to
save
4me
by
not
reshoo4ng
any
shots,
we
got
the
same
shot
but
from
two
different
angles.
In
the
close
up
shot
of
Sophie
and
I
directly
facing
the
camera,
with
the
mirror
ball
effect,
we
originally
shot
it
from
the
leG
as
well,
however,
that
shot
didn’t
look
as
effect
as
we
hoped,
and
so
we
had
a
back
up
shot
that
we
were
able
to
use.
Despite
the
shot
not
looking
as
good
as
we
thought,
we
were
s4ll
able
to
use
our
edi4ng
skills
to
not
waste
the
shot,
and
used
it
to
fill
any
gaps
within
the
video.
This
shot,
when
the
dust
falls,
didn’t
look
as
effec4ve
as
we
thought
it
would,
as
the
amount
of
dust
coming
down
didn’t
look
sufficient
enough.
To
solve
this
problem
we
added
the
effect
of
‘mirror
balling’.
We
also
gained
knowledge
on
how
to
use
the
zoom
and
focus
tool
on
the
camera,
for
example,
on
the
shot
of
my
eye,
we
were
able
to
focus
well
on
my
face
to
get
the
full
effect
of
my
pupils
dila4ng
and
in
result,
making
the
visuals
of
the
video
more
effec4ve.
We
took
photos
for
our
blogs
on
our
Iphone’s,
it
was
quick
and
easy.
All
we
had
to
do
was
send
an
email
to
ourselves
so
that
we
could
then
save
the
aOachment
onto
our
devices,
ready
to
be
uploaded
onto
our
blogs.
3. Edi4ng
We
edited
our
video
on
Final
Cut
Pro.
It
was
easy
to
use
as
we
could
access
it
whenever
we
wanted
as
it
was
on
our
Macs,
allowing
us
to
edit
in
our
own
4me,
outside
of
lessons.
By
doing
so
we
gave
ourselves
more
4me
to
create
the
digipak
and
magazine
advert.
On
Final
Cut
Pro
we
had
more
freedom
to
add
effects,
unlike
Sony
Vegas
9.0,
which
we
were
previously
going
to
use.
We
could
effec4vely
crop
shots,
such
as
the
flag
shot,
and
s4ll
make
the
shot
look
fairly
HD.
During
the
edi4ng
process
we
also
added
a
satura4on
effect
onto
every
single
shot
to
bring
out
the
colours
within
the
paint
and
dust
even
more,
adding
to
the
aeste4cally
pleasing
look
and
capturing
the
audiences
aOen4on
even
more.
We
even
used
Final
Cut
Pro
to
cut
and
crop
clips
from
our
audience
research,
allowing
us
to
rid
of
any
inappropriate
comments
or
ones
that
served
no
purpose.
4. Photoshop
We
used
Photoshop
to
create
an
effec4ve
digipak
and
magazine
advert.
It
allowed
us
to
play
around
with
certain
effects,
such
as
the
pixelate,
mosaic,
blur,
drop
shadow,
and
the
sharpen
tool.
Each
tool
served
as
an
important
purpose,
for
example,
the
drop
shadow
emphasised
the
text
and
helped
it
stand
out
next
to
the
bold
image
on
the
digipak
and
advert.
Photoshop
was
extremely
useful
as
we
were
able
to
create
mul4ple
layers,
one
for
text
and
one
for
images.
The
layers
helped
us
organise
what
we
were
doing
and
made
the
process
ten
4mes
easier.
5. Social
networking
We
used
sites
such
as
Facebook,
TwiOer,
Instagram,
and
Gmail
to
keep
in
contact
and
share
our
work
with
our
friends
and
other
people
on
the
internet.
We
used
Facebook
to
contact
all
our
friends
that
got
involved
in
starring
in
our
video.
We
were
able
to
easily
communicate
and
plan
where
and
when
it
was
and
what
they
needed
to
bring.
We
used
these
sites
to
gain
interest
in
the
video,
for
example
we
put
some
bloopers
onto
Instagram.
We
could
also
share
the
links
to
survey’s
we’d
made
on
Survey
Monkey
and
presenta4ons
on
Prezi.
We
used
these
sites
before
and
aGer
the
making
of
the
music
video,
we
asked
people
for
feedback
on
our
ideas,
the
final
video,
and
the
ad
and
digipak.
6. Survey
Monkey
Survey
Monkey
was
used
to
construct
professional
looking
surveys
that
were
easily
accessible
to
our
target
audience.
Our
surveys
could
be
shared
on
things
like
Facebook
and
TwiOer,
allowing
us
to
provide
our
audience
with
an
easy
and
quick
way
to
help
us
with
research.
7. Prezi
Prezi
allowed
me
to
create
professional
looking
presenta4ons
easily
and
efficiently.
It
was
used
for
audience
feedback
as
it
is
a
piece
of
technology
that
is
interac4ve,
for
example,
gathering
all
the
informa4on
together,
and
doing
my
evalua4on
ques4ons.
I
also
used
it
to
evaluate
music
videos,
videos
that
gave
me
inspira4on
and
ideas
for
our
final
video
and
easily
placed
it
onto
my
blog
using
the
‘embed’
code.
8. Slideshare
Slideshare
was
extremely
useful
when
analysing
music
videos
and
answering
my
evalua4on
ques4ons.
Like
Prezi,
it
gives
your
work
a
professional
look
and
allows
you
to
easily
put
it
onto
Blogger
due
to
the
‘embed’
code.
9. YouTube
YouTube
allowed
us
to
share
our
work
with
the
internet
and
do
so
easily.
Again,
the
‘embed’
op4on
made
it
easy
to
put
videos
onto
our
blogs,
including
the
professional
ones
being
analysed,
as
well
as
our
own.
YouTube
also
allows
you
to
share
videos
onto
Facebook,
TwiOer,
and
via
email
by
the
click
of
a
buOon,
helping
us
communicate
with
each
other
and
our
audience.
10. Blogger
Finally,
Blogger
has
helped
immensely
as
it
allows
you
to
embed
videos,
Prezi’s,
SlideShare’s,
images,
and
all
sorts
and
organise
it
in
a
professional,
appealing
way.
I
have
used
it
throughout
the
whole
course
and
have
enjoyed
crea4ng
my
blog.
Blogger
allows
me
to
create
a
folder
or
file
of
all
my
A2
work,
making
it
easier
for
me
and
our
audience
to
view
and
interact
with.