2. Based on a TEDx talk by:
Scott Dinsmore
Founder & CEO | E-learning Co-Founder & Managing Partner
Guest Lecturer,
Entrepreneurial Marketing
Executive VP
“Live Your Legend comes from Paulo Coelho’s book The Alchemist
where he talks about one’s personal legend, how they pursue their
destiny. Anyone and everyone has the right and ability to live their
legend, it really comes down to understanding yourself and how you
can best put your dent in the world. (My) tagline is ‘Change the World
by doing work you love.’” – Scott Dinsmore

3. People’s Perception about Work
‘Don’t worry about how much you like the work you’re doing right now.
It’s all about building the resume.’
This is a very common advice that probably everyone has heard at some
point in their lives. However, it is a very WRONG outlook to life.

4. Over 80% of people do not like
their work- Deloitte Study
 People want to have an impact
 Only 20% love their work, figure out what sets
these people apart to do the passionate,
world-changing work, get inspired and make
alterations to your life
 The other 80%, if they were asked why are
they doing what they are doing
Answer: Someone told me that I am
supposed to

5. Find the WORK THAT YOU CAN’T
NOT DO
Build a community where people feel
that they belong & it’s okay to do things
differently- to take the road less
traveled. This will encourage and inspire
people to change & leave an impact

6. 3 Simple Things that all
Passionate World-Changers Do

7. 1. Become a Self-Expert
Because, if you don’t know what you are looking
for, you are never going to find it

8. There are 3 parameters to
becoming a self-expert:
• Find your UNIQUE STRENGTHS –
Things that we love to do, whether we are paid or no,. the things that
people thank us for
Strengths Finder 2.0 is a valuable tool to evaluate this

9. There are 3 parameters to
becoming a self-expert:
• Never Overlook Your VALUES –
Our hierarchy or framework of making decisions
Understand what our soul is made of so that we don’t sell it to a cause
that we don’t care about

10. There are 3 parameters to
becoming a self-expert:
• Leverage Your EXPERIENCES –
Every min of every day we learn about what we love, what we hate,
what we are good at- pay attention and apply these to the rest of your
life, otherwise it is all for nothing

11. All together help us define what success means to us – Things that make
us feel alive
Become a self-expert by

12. 2. Do the Impossible
Push your limits. Everything was impossible till
somebody went ahead and DID it.

13. 2 Reasons Why People Don’t Do
Things
 They tell themselves that they can’t do them
 People around them tell them that they can’t do them
Either way, we start to believe them and give up or never start in the first
place for the risk of failure

14. Why Do People Give Up?

15. When Roger Bannister Broke
the Impossible 4-Minute Mile
• Record for 1 Mile race hovered at just above 4
mins for 9 years
• People said that it was the limit of physical
capability and that it was IMPOSSIBLE to break
the 4 min barrier
• However, in 1954 Roger Bannister broke the tape
at 3:59.4
• Within the next 2 months, 16 more people broke
the barrier
So, what changed?
Myth of the ‘IMPOSSIBLE BARRIER’ got busted. The things that we have in our
head are often milestones waiting to be accomplished.

16. How to ‘Do The Impossible’?
 Think- How would you approach your world differently?
 Prove People Wrong. Prove Yourself Wrong.
 Start small- Make little incremental pushes for what you believe is impossible
for you and take it from there

17. The Things that we have in our head that we think our
impossible are often just milestones waiting to be
accomplished if we can push those limits a bit
Start with something small that helps you build your
confidence to achieve something bigger the next
time
3. Change Your Surrounding
Surround Yourself with Passionate People. People
around you matter.

18. Environment is Everything
Fastest way to do things that you don’t think can be done is to
Surround Yourself with People already doing them
People Around You Matter

19. Changing our Surrounding
How can I possibly do this? How can I not?
Change in surrounding helps us shift our thinking from:
Surround Yourself with People Who Inspire Possibility

20.  No one can tell you that you can’t Learn about Yourself
 No one can tell you that you can’t Push your Limits & Learn Your
Own Impossible
 No one can tell you that you can’t Surround Yourself with
Inspiring People or get away from people who bring you down
We can Change our Whole World if We
decide to Do Something About It

22. Let’s Recap
Find the Work that You Can’t Not Do
3 steps that are in our control to Find this Work:
Be a Self-Expert- know your strengths, values and experiences
Do the Impossible- Push your limits
Surround Yourself with Passionate people
Do the things that inspire us so that we can inspire other people to do
the things that inspire them
Do Something that You Love and are Passionate About. Live it. That will
Change the World

23. Do Something that Matters to
You & Make an Impact that
Only YOU can Make

24. To conclude,
WHAT IS THE WORK THAT YOU CAN’T NOT DO?
Thank You 

25. https://www.youtube.com/watch?v=jpe-LKn-4gM

26. These slides are created by Shubhanka Malpani, IIM
Lucknow, as part of an MBA course, Personal Branding
(www.MBAskills.in), taught by Prof. Sameer Mathur.
Prof. Sameer Mathur
IIM Lucknow, Marketing Professor, 2013-Present
McGill University, Marketing Professor, 2009-13
Carnegie Mellon, Ph.D. and M.S. Marketing, 2003-09
Shubhanka Malpani
IIM Lucknow, PGDM Marketing, 2014-16