When It’s Not Your First Rodeo: Social Media Tips and Strategies for Established Social Media Users
This document provides three ways to reignite social media engagement: 1. Boost engaging posts about topics your community finds interesting by testing different targeting and content. Video generates more shares so create short, clear videos answering questions or showing behind-the-scenes content. 2. Community connection through user-generated content showing authentic experiences and a social community, which sees higher engagement. Work with micro-influencers in your niche who can help manage messaging. 3. Stagnating social media is often boring, outdated, repetitive and lacking reach. Implementing the strategies of boosting engaging posts, using video, and fostering community connections through UGC and micro-influencers can help address these issues and reinvigorate
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When It’s Not Your First Rodeo: Social Media Tips and Strategies for Established Social Media Users
- 3. How to avoid social stagnation and build engagement IGNORING IT MAKES IT WORSE
- 4. YOUR SYMPTOMS Does this sound familiar? • Slowed community growth rates • Declining engagement • Diminished organic reach
- 5. YOUR DIAGNOSIS YOU’RE SOCIAL MEDIA IS BORING
- 6. B.O.R.I.N.G. • Bland • Outdated • Repetitive • Inconsistent • No Reach • Grasping Your social media become:
- 7. THREE WAYS TO REIGNITE YOUR COMMUNITY
- 8. 1. BOOSTING TO ENGAGE Engage – Don’t Sell • What is your community interested in? • Base boosted posts on recent success • Give up the secret sauce
- 9. HOW TO TARGET • What content performs best? • Who is engaging? • Where are they located?
- 10. GET SPECIFIC
- 11. BOOSTING TIPS • A/B testing with creatives • Sample different targeting based on Insights and Google Analytics • Content is everything!
- 12. 2. VIDEO IS EVERYTHING • Social video generates 12x more shares than text & images combined • Native FB videos have 10x higher reach compared to YouTube links • 85% of FB videos watched w/o sound
- 13. GREAT VIDEO • Specific topic • People! Activity! • Clear sound • < 2 minutes
- 14. GREAT VIDEO • Answer FAQ • Interviews • Behind the scenes • Teasers or announcements
- 15. 5 CRITICAL VIDEO TIPS • Planning is everything • Keep it simple and SHORT • Use captions • Post native! Post everywhere! • Optimize for search
- 16. 3. COMMUNITY CONNECTION • What is ”User Generated Content” or UGC? • Who are Micro-Influencers? • How can they help?
- 17. BASICS OF UGC • Shares authentic experiences • Showcases social community • Social UGC see a 28% higher engagement than standard posts
- 19. HOW TO USE UGC • Ask first. ALWAYS! A permission form is a good idea, too. • Thank and give credit in your post • Send them a “thank you” later (email, DM, or handwritten note)
- 20. MICRO-INFLUENCERS • UGC is mostly unpaid. Influencers are compensated. • Part of a niche community • Able to manage message
- 22. HOW TO USE INFLUENCERS • Find them in hashtags, shared comments, and existing followers • Use search tools like Tinysponsor and Scrunch • Don’t rush. Make sure it’s a fit!
- 23. Imagine if you started this a year ago. Start now. IMAGINE IF…