LinkedIn is one of the fastest-growing online professional networks. It has over 135 million professionals around the world as members and grows at a rate over over two new users per second. LinkedIn is a great way to build your professional network to find referral partners, augment sales, and strengthen your personal brand. So when someone says "are you on LinkedIn?" what do you say? * "Um... yeah but I don't use it as much as I should" * "Yeah, but I never log in" * "I set up an account a while back but I don't remember my password" If you see yourself in any of these answers, there is hope. Come to this presentation and become a LinkedIn Power User. We will cover topics like: * Creating a strong profile * Using LinkedIn apps * Using LinkedIn groups to build a database * Tactics for building a subscriber list * Recommendation etiquette * FInding referral partners

1. How to Become a
LINKEDIN
Power User
Practical steps for utilizing LinkedIn as a marketing,
sales, research, and networking tool.
PRESENTED BY: MICHAEL REYNOLDS

2. Michael Reynolds
About Michael:
• President / CEO of SpinWeb
• Cellist
• Sushi connoisseur
• Tennis player
• Marketing/tech nerd
• www.spinweb.net

3. What is LinkedIn?
Uses for LinkedIn:
• Primarily a business network
• Referral marketing
• Virtual contact manager
• Storehouse of testimonials
• Networked resume
• Prospecting tool
• Authority-builder

4. What’s a Resume?
Is that like when you print
out your LinkedIn profile?

5. Who Is Using LinkedIn?
LinkedIn Demographics:
• 277 million members
• Standard age: 35-54
• Average income: $109,703
• Male: 53%
• College grad: 75%
• Senior-level exec: 39%

6. You Will Find People on LinkedIn
That you will not find on other networks…

7. Who Benefits from LinkedIn?
Professionals:
• Job seekers
• Sales professionals
• Marketing professionals
• Business owners
• PR professionals
• Professional speakers
• Consultants

8. Why You Never Log In
LinkedIn is Different:
• It’s boring
• It’s not Facebook
• Your friends are not on
LinkedIn
• No FarmVille or Mafia Wars
• No videos of cats playing
the piano

9. Your Profile
Basics:
• Fill out completely
• Post a clear photo
• Relevant description
• Link to your website

10. Your Profile
Basics:
• Profile photo = 7x
more likely to be
found in searches
• 2 most recent
positions listed = 12x
more likely to be
found

11. Your Profile
Media:
• Add presentations
and videos
• YouTube
• SlideShare
• Prezi

12. Your Profile
Certifications:
• Add to each
position

13. Your Profile
Volunteering:
• Add volunteer
experience
• Add causes

14. Your Profile
Publications:
• Add publications
• Add offers
(ebooks, guides)

15. Your Profile

16. Your Profile
Skills:
• Add certifications
• Add skills

17. Recommendations

18. Join/Create Groups
Thought Leadership:
• Create a group for your
target market
• Make your group an open
group with member pre-
approval
• Manage and monitor to
provide value

19. Referral Partners

20. LinkedIn Promoted Posts

21. Company Profile

22. Sales Research

23. Sales Research

24. Sales Research

25. Sales Research

26. Sales Research

27. Sales Research

28. Sales Research

29. Strengthen Your Profile
Formula:
• If you have a new or weak profile, make
one recommendation for someone else
every day OR make 3 connection requests
(for the next 30 days)
• If you have a decent profile, make one
recommendation for someone else every
week OR make 3 connection requests
(ongoing)

30. Send a Personal Message

31. Check Out the iPad App

32. Activate Your InMap
inmaps.linkedinlabs.com

33. How to Become a
LINKEDIN
Power User
Practical steps for utilizing LinkedIn as a marketing,
sales, research, and networking tool.
PRESENTED BY: MICHAEL REYNOLDS