HOW DO WE HELP BRANDS?
PARTNERSHIPS / SPONSORSHIPS / EVENTS / AMBASSADORS
Choose the right partners, sponsors, events and ambassadors
for your brand or your campaigns.
• Discover the affinity of your audience with other brands,
items or events to make smart partnerships and
sponsoring decisions.
• Attract other brands to work with you. Show insights to your
future partners and sponsors of why they should work with
your brand.
• Make smart decisions concerning event planning. Know what Festival, cultural or sport events you have to invest in.
• Choose the right ambassadors for a product or campaign. Know what personalities (actors, social media influencers, musicians, athletes, artists...) your audience are interested in.
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An introduction to Profiler
1. The Market Research Platform
for Modern Marketeers
Content marketing | Media planning | Sponsorship | Ambassadors | Strategic segment
Crafted with by Social Karma
5. Here is a list of the different possibilities to create an audience. You will be able to run a study on any of
the possibilities listed below.
Based on Internal Database:
• Email and / or phone numbers
Based on Website Visitors:
• All the website visitors
• Page specific visitors
Based on an Audience created by yourself:
• Based on the socio-demographics + interest categorization of FB.
Explanation: you can combine different elements of the socio-demographics and interests to create the ideal
audience that you want to analyze. Often used to analyze the competitors, to recreate a persona or to analyze
potential clients (examples: analyze the Gin-Lovers, analyze the parents, analyze the environmentalists, … ).
Based on FB fans:
• People that like your FB page
• Friends of people that like your FB page
Based on people that engaged with your Content:
• People that reacted on a created event on FB
• People who watched the video of a campaign more than X seconds on Facebook
• People who opened or completed a form in your lead ads on Facebook
• People who have opened your canvas on Facebook
• Anyone who visited your page in the past X days
• People who engaged with any post or ad in the past X days
• People who clicked on any CTA button in the past X days
• People who sent a message to your page in the past X days
• People who saved you page or any post in the past X days
Based on a Lookalike group:
• Create lookalike of your internal database
• Create lookalike of your website visitors
Explanation: often used to analyze similar people to your current customers or to analyze the potential
customers and have the ability to retarget them afterwards with the right marketing.
DEFINE YOUR TARGET AUDIENCE
Crafted with by Social Karma