1. ProTrack
as an
UnConference

2. Current Situation
• High Attendee Expense
• >$1500
• Limited Reach
• <75 people (paid)
• High Association Expense

3. Limitations
• Single Location
• Requires attendee travel &
lodging
• >$800-$1000
• Hotel Guarantees required
• Unattractive to Sponsors

4. Is there an Alternative?
An UnConference
aka User Generated Conference

5. Successful International
Model
• Hundreds since 2005
• More than 50 in 2008
• BarCamp
• PodCamp
• SocialMediaCamp
• Barcamp.org
• en.wikipedia.org/wiki/BarCamp

6. The UnConference
Model
• Simple location - Library, School,
Studio
• Single Day, Weekend Event
• Fully Sponsored
• Free/Low Cost to Attendees
• Agenda Determined by Attendees

7. How does an
UnConference
Work?

8. Organizers facilitate…
• Location
• Food
• Sponsors
• Goodies

9. Attendees…
• Present
• Demo
• Facilitate
• Participate

10. Structure of
UnConference Day
• 8:30 Sign-in, shirt/sticker pickup, sign-up
• 9:30 Kickoff
• 10:00 Sessions start
• 12:00 Lunch
• 1:00 Sessions Continue

11. Sessions
• “Tracks” are determined by space(s)
available
• More rooms, more tracks
• 30 minute Session Blocks
• Led by Attendees
• Seeded by Organizers

12. Outcomes
• 50-100 attendees per event
• High Attendee Satisfaction
• Low/No Cost to Attendees
• Community Development
• Networking and Education
Combined

13. MCA-I ProTrack
UnConference Model
• Multiple Locations
• “Regional” model
• National and Local Sponsors
• National Promotion
• Local Coordination

14. Association Role
• Common Facilitator
• Common Speaker
• Nat’l Sponsor Acquisition
• Nat’l Promotion
• Badge, Shirt, Sticker

15. Chapter Role
• Location Coordination
• Equipment Coordination
• Local Sponsor Acquisition
• Local Promotion

16. Assumptions
• Wider Attendee Reach
• 5 events x 50 attendees = 250
• Low Corporate Attendance
• High Attendee Satisfaction
• High Chapter Ownership

17. Budget Comparision
UnConference UnConference
UnConference
ProTrack FREE MODEL PAID MODEL
(Single)
(5 Events) (5 Events)
Revenue
$3,000
Sponsorship $1,000 $15,000 $15,000
(6 @ $500)
$20,000 $0
Registration $0 250 @$10 = $2500
(40 ppl @ $500) (50 ppl)
Expense
$750
Food & Beverage $17,000 $3,750 $3,750
(50 ppl@$15ea)
Location $0 $0 to < $500 $0 to < $2,500 $0 to < $2,500
$800
Travel/Lodging $13,000 (1 person facilitator) $4,000 $4,000
(airfare, 2 nights)
Speakers $2,000 $0 to <$500 $0 - $2,500 $0 - $2,500
Equipment $3,000 $0 to $300 $0 - $1,500 $0 - $1,500
Miscellaneous $1,500 $500 $2500 $2500
$950 - $4,740 - $7,250 -
Profit/(Loss) (>$15,500)
($350) ($1,750) $750