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Social Media
enabling Creativity
                      in
       Filmmakers




        Technology
        to liberate
        and inspire
        Storytellers
Take a trip. Change
                       your pattern/ schedule.
 Philisophical         Go to a new culture.
                       Change a habit
  Shots of
Espresso                  Find yourself in awe
                          of something


                       Be receptive. Open
                       to new ideas


                 Tell a story. Present your
                 ideas in narrative form
A picture =

1000 words

At 24 frames per second =

24000 words             per second




Feature Film = 120 minutes =

172, 800, 000                                  Filmmakers love
           words!
                                              turning ideas into

   Not to mention the music, the audio, the
   colours, the script, the story…
                                                 stories
Social Media:
Where ideas
 have sex
As to methods there may be a million and
 then some, but  principles    are few. The
 man who grasps principles can successfully

 select his own methods. The
 man who tries methods, ignoring principles, is
 sure to have trouble

                        Ralph Waldo Emerson




Creativity loves
constraint
1/22/13	
  
Crowd sourced

Movies
1/22/13	
  
Traditional Content

production                Production

  model               Medium
                      Canned Media Content




                          Audience
The six pillars of
New media




6
production
    Content
     Production
                            Take back what has
     Discovery              always been yours
                                                 Ted hope
     Promotion                          @power to the pixel
                                          conference 2010



   Participation
                        Follow Ted Hope on
Presentation
                        Twitter: @TedHope
Experiments in
Social Media
Creating a
World
The

Knitter
Trans
media
I think that while markets
 are conversation, marketing
                                    Storytelling for
  is a story. Great marketers
              listen relentlessly
                                     online
                                    audience
Follow Seth Godin on
Twitter: @ThisIsSethsBlog
People have always wanted to in some way inhabit
the stories that move them. The only real variable is
whether technology gives them that opportunity.
                                                Frank Rose,
                                       The Art of Immersion:




 Community



                 Data              GOLD
“Niche” and

               Global

                In three years,           The Guild, a homemade
               comedy series about gamers playing a World
                of War craft -­‐	
  like virtual role-playing game:
FELICIA DAY:
THE GUILD            65 million views,
               and has even spawned its own comic book.
Cloud
Filmmaking
Collabor
 ation
                           THE HUNGER
                               GAMES
             According to Danielle DePalma,
                 between Facebook, Twitter,
           YouTube and Tumbler, The Hunger
            Games has more than 6-and-a-
                        half-million followers.
The Hunger

Games
The
Opportunity
The film industry’s annual ticket sales have declined
            almost every year since 2002,
      but gross annual revenue has   doubled
If fewer people are going to the
    movies, how is the industry
      avoiding bankruptcy?


                                                           Social
                                                         Media and
                                                 Filmmaking
Plus HootSuite or
                       Tweetdeck

        Read the YOUTUBE
               PLAYBOOK

         Upload a video              Social Media
                                     Essentials
Create a twitter feed you
  actually enjoy following
Follow
  @Creative
            Enable




         Follow
         everyone
         who loves
         this stuff

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Social Media for Filmmakers - Digital Biscuit

  • 1. Social Media enabling Creativity in Filmmakers Technology to liberate and inspire Storytellers
  • 2. Take a trip. Change your pattern/ schedule. Philisophical Go to a new culture. Change a habit Shots of Espresso Find yourself in awe of something Be receptive. Open to new ideas Tell a story. Present your ideas in narrative form
  • 3.
  • 4. A picture = 1000 words At 24 frames per second = 24000 words per second Feature Film = 120 minutes = 172, 800, 000 Filmmakers love words! turning ideas into Not to mention the music, the audio, the colours, the script, the story… stories
  • 6. As to methods there may be a million and then some, but principles are few. The man who grasps principles can successfully select his own methods. The man who tries methods, ignoring principles, is sure to have trouble Ralph Waldo Emerson Creativity loves constraint
  • 7.
  • 8.
  • 10.
  • 11.
  • 12.
  • 15. Traditional Content production Production model Medium Canned Media Content Audience
  • 16. The six pillars of New media 6 production Content Production Take back what has Discovery always been yours Ted hope Promotion @power to the pixel conference 2010 Participation Follow Ted Hope on Presentation Twitter: @TedHope
  • 21. I think that while markets are conversation, marketing Storytelling for is a story. Great marketers listen relentlessly online audience Follow Seth Godin on Twitter: @ThisIsSethsBlog
  • 22. People have always wanted to in some way inhabit the stories that move them. The only real variable is whether technology gives them that opportunity. Frank Rose, The Art of Immersion: Community Data GOLD
  • 23. “Niche” and Global In three years, The Guild, a homemade comedy series about gamers playing a World of War craft -­‐  like virtual role-playing game: FELICIA DAY: THE GUILD 65 million views, and has even spawned its own comic book.
  • 25. Collabor ation THE HUNGER GAMES According to Danielle DePalma, between Facebook, Twitter, YouTube and Tumbler, The Hunger Games has more than 6-and-a- half-million followers.
  • 28. The film industry’s annual ticket sales have declined almost every year since 2002, but gross annual revenue has doubled If fewer people are going to the movies, how is the industry avoiding bankruptcy? Social Media and Filmmaking
  • 29. Plus HootSuite or Tweetdeck Read the YOUTUBE PLAYBOOK Upload a video Social Media Essentials Create a twitter feed you actually enjoy following
  • 30. Follow @Creative Enable Follow everyone who loves this stuff