Presentation shared at the American Institute of Architects South Carolina annual meeting on October 21, 2011.

4. SHARE THE ENERGY
YOU’RE MADE OF

5. CHAPTER 1
presentation

9. Ok, let’s look at websites.

12. If you’re different, they’ll notice.
If you’re relevant, they’ll pay attention.

13. CHAPTER 2
passion
purpose
promise

14. = fast

15. BRANDING = Building internal and
external culture.

16. Great brands aren’t defined by what they make,
but rather by what they’re made of.

18. “Do you want to spend the rest of
your life selling sugared water, or
do you want to change the world?”

29. Digital Brand Marketing

36. CHAPTER 3
pursuit

37. What do the following
have in common?

45. All immersive experiences...

46. ...that can transform you.

48. No story, no meaning.
No meaning, no value.

49. “A secret narrative.”

57. audience

58. participants

59. Tell Me, I Forget.
Show Me, I Remember.
Involve Me, I Understand.

67. Branded Utility

70. Brand Software

80. Simple, not simplistic.
Complex, not complicated.

84. “Form and function should be one,
joined in a spiritual union.”

89. Coherence beats consistency.

90. Media = owned, earned, bought.

91. What’s after BRAND?

92. How about STRAND?

97. SHARE THE ENERGY
YOU’RE MADE OF

98. QUESTION
EVERYTHING