If you're a medtech marketing pro, you realize how difficult it can be to create content that gets results and keeps your regulatory team happy. Here's seven tips on how to do just that. See the full details at http://tiny.cc/7easysteps.

1. Easy Steps to Creating
Marketing Content
that Gets Results
and Keeps Your Regulatory Team Happy
Tom McCall
Vice President, Chief Marketing Officer
ICU Medical, Inc.
tmccall@icumed.com > http://tiny.cc/7easysteps

2. Who Am I, Anyway????
• Almost fifteen years
as a medical device
marketing/brand VP
• More than a decade
on the agency side
• I’ve been a marketing geek my entire career

4. What is
Content
Marketing
Anyway?

5. Balancing Clinical, Emotional
and Financial Content

6. Developing & Delivering Clinical, Emotional
and Financial Content
Greater
Frequency
Greater
Volume
More Emotional
Messaging
More Clinical/Tech
Messaging
Off- and On-line advertising, promotion,
social media, digital engagement activities
Website, brochures, collateral, videos,
competitive comparisons, etc.
Clinical & lab studies, peer reviewed
studies, case studies, etc.

7. Start With Vetted, Cleared,
And Clinically Rich
Solution-Based
Content
1

8. Start With Vetted, Cleared, And Clinically Rich
Solution-Based Content
1

9. Break It Into
Bite Sized
Bits
2

10. Break It Into Bite Sized Bits
2
Avoids Delay
In Critical
Patient Care
Avoids
Patient
Discomfort
& Pain
Avoids
Unnecessary
Costs
Helps
Reduce Risk
of Infection

11. Humanize
the Data:
Turn Statistics
Into Stories
3

12. 3

13. Bring The
Stories To Life
With Strong
Visuals
4

14. 4

15. Communicate
Consistently
Across A Broad Range
Of Platforms
5

16. 5

17. Always Provide
A Way Back
To The
Source Data
6

18. 6

19. Repeat!
7

21. Easy Steps to Creating
Marketing Content
that Gets Results
and Keeps Your Regulatory Team Happy
Tom McCall
Vice President, Chief Marketing Officer
ICU Medical, Inc.