2. Reach 000’s CS 4+ and CS 15+
A B P M ajha IB N Lo kmat Z 24 Taas
18000
15706 15209
16000
14000 13004 12885
12067
12000
10051
10000
8000
6000
4000
2000
0
CS 4+ YRS CS 15+ YRS
3. SEC wise share
Channel SEC A SEC B SEC C SEC D
ABP Majha 47% 41% 40% 39%
IBN Lokmat 33% 24% 18% 25%
Z 24 Taas 20% 35% 41% 36%
Share of Marathi News channels in different Socio Economic Groups
4. Age Group wise share
Channel CS 15 - 24 CS 25 - 34 CS 35 - 44 CS 45 - 54 CS 55+
ABP Majha 39% 43% 38% 42% 48%
IBN Lokmat 24% 25% 29% 22% 23%
Z 24 Taas 37% 32% 33% 36% 29%
Share of Marathi News channels in different Age Groups
5. Gender wise share
Channel 15 + M ABC 15 + F ABC
ABP Majha 42% 43%
IBN Lokmat 25% 24%
Z 24 Taas 33% 33%
Share of Marathi News channels in Genders
6. Channel Share Trend
2.5
2
1.5
1
0.5
0
Wk30-12
Wk33-12
Wk25-12
Wk26-12
Wk27-12
Wk28-12
Wk29-12
Wk31-12
Wk32-12
Wk34-12
Wk35-12
Wk36-12
ABP Majha IBN Lokmat Zee 24 Taas
Share of Marathi News Channels in TV Universe
7. Market Share Trend
60%
50%
40%
30%
20%
10%
0%
Wk24-12
Wk25-12
Wk26-12
Wk27-12
Wk28-12
Wk29-12
Wk30-12
Wk31-12
Wk32-12
Wk33-12
Wk34-12
Wk35-12
Wk36-12
ABP Majha IBN Lokmat Zee 24 Taas
Share of Marathi News Channels in Marathi News Genre
8. Reach’000 Trend
10000
9000
8000
7000
6000
5000
4000
3000
2000
1000
0
Wk25-12
Wk26-12
Wk27-12
Wk28-12
Wk29-12
Wk30-12
Wk31-12
Wk32-12
Wk33-12
Wk34-12
Wk35-12
Wk36-12
ABP Majha IBN Lokmat Zee 24 Taas
Reach (000’s) of Marathi News channels
9. TS Per viewer Trend
70
60
50
40
30
20
10
0
Wk25-12
Wk26-12
Wk27-12
Wk28-12
Wk29-12
Wk30-12
Wk31-12
Wk32-12
Wk33-12
Wk34-12
Wk35-12
Wk36-12
ABP Majha IBN Lokmat Zee 24 Taas
Avg Weekly Time Spent by viewers (in mins)
10. Channel Share Trend- All News
2.5
2
1.5
1
0.5
0
Wk27-12
Wk31-12
Wk35-12
Wk25-12
Wk26-12
Wk28-12
Wk29-12
Wk30-12
Wk32-12
Wk33-12
Wk34-12
Wk36-12
ABP Majha ABP News Aaj Tak IBN Lokmat India TV Z 24 Taas Z News
11. Market wise share
Channel Mah 1 Mn+ Mah.1 to 1 Mn Mumbai Mah LC 1
ABP Majha 43% 42% 43% 40%
IBN Lokmat 29% 31% 20% 24%
Zee 24 Taas 28% 27% 37% 36%
12. Program Health –ABP Majha
S.No. Programme
1 MAJHA CITY NEWS
2 WADGRAST RAJ
3 10 CHYA BATMYA
4 MUMBAI EAST WEST
5 MAHARASHTRA DESHA
6 ABP MAJHA VISHESH
7 FLASHBACK
8 LOVE STORY
9 MAJHA SPECIAL
10 PUNE DINAK-NASHIK DINAK
13. Top program split – Among top 50
A B P M ajha Zee 24 Taas IB N Lo kmat
35
30
25
20
15
10
5
0
Wk 30 Wk 31 Wk 32 Wk 33 Wk 34 Wk 35 Wk 36
14. Top 20 programs of the week - Genre
Programme Channel Atvr
MAJHA CITY NEWS ABP Majha 0.58
WADGRAST RAJ ABP Majha 0.57
10 CHYA BATMYA ABP Majha 0.56
MUMBAI EAST WEST ABP Majha 0.51
ROKTHOK RAJ THACKERAY Z 24 Taas 0.49
9 CHYA BATMYA Z 24 Taas 0.44
MAHARASHTRA DESHA ABP Majha 0.41
ABP MAJHA VISHESH ABP Majha 0.40
GOOD MORNING MUMBAI Z 24 Taas 0.38
FLASHBACK ABP Majha 0.36
MAHARASHTRANAMA IBN Lokmat 0.34
LOVE STORY ABP Majha 0.34
YASHOGATHA Z 24 Taas 0.32
ZATPAT BATMAYA Z 24 Taas 0.31
AAPLE PUNE Z 24 Taas 0.29
MAJHA SPECIAL ABP Majha 0.29
PUNE DINAK-NASHIK DINAK ABP Majha 0.29
AAPLA MAHARASHTRA Z 24 Taas 0.28
REMOTE MAZA ABP Majha 0.27
NAMASKAR MAHARASTRA ABP Majha 0.26
