News of the week 2.8.13 Abp Ananda

1. Quick Snapshot
Wk 30 -2013
MCCS

2. ABP ANANDA
Period – Wk 30’2013
TG – MF 15+ SEC:ABC CS
Market – West Bengal

3. Bangla News genre maintaining its # 2
position
38
9
2 1
0
10
20
30
40
50
Bangla
GEC
Bangla
News
Bangla
Mov.
Bangla
Music
% Genre Sh
Source : TAM Period : Wk 30’2013

4. Bengali news genre showing a growth of almost
15% Vs. last year
7.8
9.0
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
10.0
% Genre Share
Wk 23-30'12 Wk 23-30'13
Source : TAM Period : Wk 23-30Year : 2012 & 2013

5. ABP Ananda leader in the market
38%
28%
16%
10%
8%
ABP Ananda 24 GHANTA Kolkata TV News Time Bangla RPLUS
% Mkt. Share
Wk 23-30'13
Source : TAM Period : Wk 23-30’2013
Among top 20 programmes list of the week, 13 programmes
belong to ABP Ananda

6. ABP Ananda leading in both TG’s
7.4
6.6
5 4
2
0.0
5.0
10.0
ABP
Ananda
24 GHANTA Kolkata TV News Time
Bangla
RPLUS
Reach
in
Mn.
CS 4+
6.4
5.8
4 4
2
0.0
5.0
10.0
ABP
Ananda
24 GHANTA Kolkata TV News Time
Bangla
RPLUS
Reach
in
Mn.
CS 15+
Source : TAM Period : Wk 23-30’2013

7. ABP Ananda leading in almost all TAM
reported markets
% Market Share
Channel Kol WBrest 1 Mn.+ WB .1 to 1 Mn.
WB East All India
24 GHANTA 24% 32% 39% 28% 28% 28%
ABP Ananda 37% 39% 42% 38% 39% 38%
Kolkata TV 19% 16% 6% 16% 16% 16%
News Time Bangla 9% 12% 12% 10% 10% 10%
RPLUS 11% 1% 1% 8% 8% 7%
Source : TAM Period : Wk 23-30’2013
NOTE: TAM has stopped reporting Bihar 1 Mn+ market data from this week,
hence All India & East will Not have Bihar mkt. included

8. ABP Ananda performing on News
Bulletin , Talk shows/chat shows
&Sports Magazines
Source : TAM Period : Wk 30’2013 Analysis : Sub Genre GRPs
Share % within each sub-genre
Genre 24 GHANTA
ABP
Ananda
Kolkata
TV
News Time
Bangla RPLUS Tot GRPs
News Bulletin 21% 38% 23% 11% 7% 171
Interviews/Portraits/Discussio
ns 40% 26% 14% 13% 6% 59
News Headlines 4% 0% 88% 0% 8% 31
Cartoons/Animation 0% 2% 54% 44% 0% 27
Talk Shows/Chat Shows 0% 100% 0% 0% 0% 11
Sports Magazines 19% 45% 13% 19% 4% 11
Kolkata TV scored on headlines & cartoons animations
24 Ghanta scored on Interviews/Portraits/discussions

9. Thank You