2. Membership Growth
Steps
• Conducted member research
• Applied research to articulate value and develop
marketing plans
• Support membership marketing
• Continuing to exceed ASA’s goals and expectations
Value to
Client
• 2.8% increase in 2010
• 4.5% increase in 2012
• 5.4% increase in 2011
• 2.7% increase in 2013
• Entering our sixth consecutive year working with the Society
• Three primary vehicles: E-blasts (former member
recruitment), newsletter ads and postcards (retention)
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