Presentation on how social media can be exceptionally effective in developing your personal brand and sharing it with prospective employers.

1. IF YOU ARE GOING TO SPEND 2/3 OF THE REST OF YOUR LIFE WORKING – SHOULDN’T IT BE SPENT DOING SOMETHING YOU ARE PASSIONATE ABOUT?

2. WHO AM I? Tim McMahon, Jr. Chief Social Media Strategist and Personal Branding Consultant www.mcmsocialmedia.com @tmcmahon12 facebook.com/mcmsocialmedia Or Just Call or Email me at: tmcmahon@mcmsocialmedia.com 603-721-9628

3. Be Social! A Job Seeker’s Guide to Personal Branding in a Digital World

4. Presentation Objectives: To help Job Seekers identify their current “personal brand” and the message it sends to potential employers. To dispel the myths and realities of the Web 2.0 job search. To provide an action plan for building, marketing and managing your brand through social media

5. The Problem Prospective job seekers are often unaware of the message that their “social presence” sends to both their connections as well as anyone who happens upon their accounts…including potential employers. In today’s digital economy, it should be virtually expected that a potential employer can and will do a “Google search” of a prospective employee.

6. The Solution Developing a sound virtual branding strategy is essential to ensure that a job seeker’s reputation is not negatively impacted prior to or during a job search. Utilizing online tools from LinkedIn to Facebook to creating a professional blog can ensure that the correct message is consistently conveyed.

7. Why Bother? Conversations, discussions, photos and the like are happening online whether you are monitoring them or not. The key is in a person’s ability to effectively respond to, react to, and ultimately shape those conversations.

8. 4 Things You Won’t Leave This Presentation Without… Tips and Tricks to Identify Your Personal Brand Where are you now and how would you like others to perceive you? Creating a consistent profile is essential in today’s digital workspace. 5 Steps to Building Your “Online Empire” It all starts with content…good content! We’ll discuss the various sources of content available, and how to use it effectively in order to be viewed as a “thought leader”. How to Select the Right Online Tools There are literally hundreds of tools out there and more popping up everyday – so where should you spend your time? We’ll take a look at the best options for today and even identify a few that could make an impact in the years to come. How to Effectively and Efficiently Monitor your Online Reputation You shouldn’t have to spend hours every day searching through every social network to see what people are saying or posting about you. We’ll identify a couple great (and free) tools that can make this process MUCH easier!

9. Words of Wisdom from Gary V. – Author of “Crush It!” Love Your Family Work Super Hard Live Your Passion

10. Words of Wisdom from Gary V. – Author of “Crush It!” 1st Generation built their brands on TV, movie screens, radio, magazines and newspapers – The next generation will do the same online at a much lower cost! Traditional resumes are going to be irrelevant Hiring decisions will be made because of your online connections

12. Personal Branding STARTS With You! Roman Numeral 9 IX

13. If someone were to type your name into Google, what would come up?

14. Develop Your Professional Presence! Professional Email Account Sign up for LinkedIn Change Privacy Settings on Facebook Blogging / Vlogging Twitter, YouTube (2nd largest search engine)

15. Does Your Email Look Like This?? skinnyprincess@hotmail.com bigdaddy@aol.com

16. Are You LinkedIn?

17. How Private Are You??

18. 5 Steps to Building Your “Online Empire” For both candidates and companies, social media offers a way to: Digitize referrals Market Yourself Conduct research Publicize Your Intentions and Needs Connect with those who have similar interests and goals.

19. Digitize Referrals

20. Market Yourself http://www.ianwatt.ca/

21. Conduct Research

22. Publicize Your Intentions and Needs http://kdmedianow.com/

23. Connect with Others

24. Looking forward, social networks lead all other recruiting channels for planned investment by employers as the economy recovers: 46% of respondents plan to spend more on social recruiting in 2010 than 2009 36% will spend less on job boards 38% will spend less on third party recruiters and search firms For candidate quality, respondents rated social networks significantly higher than job boards who landed in last place, just above search engine optimization Referrals were the most highly rated for candidate quality. 92% of those hiring in 2010 currently use or plan to recruit via social networks Of this group, 86% use LinkedIn, 60% use Facebook and 50% use Twitter for recruiting

26. 10 Things You Can do Today! Identify Your Passion Come up with 40-50 topics you could write or talk about in a blog centered around your passion Name Your Brand Buy your name using a .com Start your blog on Wordpress, Tumblr, Posterous Start sharing your brand by posting comments and questions on other peoples blogs Join 20 active Facebook Fan pages related to your brand Sign up for Ping.fm or Hootsuite so you can post your content to multiple places. ?? ??