Personal Information
Organización/Lugar de trabajo
São Paulo Brazil
Ocupación
Managing Director
Sector
Advertising / Marketing / PR
Sitio web
www.loyaltymkt.com.br
Acerca de
Marketing Professional with strong academic background and 20 years of experience, notably in Customer Relationship Management and Customer Analytics developing B2B and B2C marketing strategies with a focus on multichannel sales and loyalty.
Responsible for the areas of CRM at Souza Cruz, Banco Santander Brazil and LatAm and BankBoston. I am currently Managing Director of Loyalty Marketing Solutions, an award-winning brazilian Relationship Marketing agency, accumulating experience in developing marketing strategies with significant results for companies in diverses sectors such as Souza Cruz, Petrobras, O Boticário, VR Group, Accenture, Contax, Allianz Group, SESI, SEBRAE, Pronep Home ...
Etiquetas
loyalty marketing
loyalty program
customer relationship management
loyalty
social media
social network
relationship
retention
direct marketing
social crm
consumer behaviour
recommendation
collaboration
trust
purchase intention
satisfaction
web2.0
psy
social networking
social sciences
loyal
abemd award
ad agency
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