An overview of the Japanese mobile phone market. A conclusive summary of market size, market saturation, carriers, service providers, mobile phone OS, makers and more by www.schnellinterkulturell.de
7. Market Saturation Becauseofthe high marketsaturation (90%) wecanassumethatpeoplewhowant a mobile alreadyownone Usually2casesallowforthegrowthof a company‘smarketshareunderthesecircumstances…
11. Market Saturation Japan isconsideredonethe „greyest“ countries on Earth withmorethan 35% ofthepopulationolderthan 60 years (census 2010) The Japanesepopulationisshrinkingsince 2005
35. JapaneseMakers Well- and not-so-well-knownfacts: Japan isknowforit‘shigh-techproductslike TVs, stereosandothercommunicationandentertainmentdevices. Japanese mobile phones on theotherhandare not especiallysuccessful outside of Japan. Japanesemakersuse(d) tofocusmainly on theJapanesemarketwhichcoinedthetermGalapagos phones - handsetswhichcaterexclusivelytoJapaneseconsumerneeds.
36. Lets see who the biggest Japanese mobile phone makers are…
37. In 9/2010 we asked 4000 people to tell us their mobile phone brand
43. Conclusion Due to high saturationandstagnatingpopulation, marketshare in Japan canonlybeincreasedbyinnovation (iPhoneeffect) Of 5 carriers 3 (NTT Docomo, au KDDI and Softbank) dominatetheJapanesemarketwith a total marketshareof 78% AlthoughNokia‘s Symbian OS is still found on most mobiles it‘smarketsharedeclines in favorofAndroidandiOS SHARP isbyfarthebiggestmakerofmobiles in Japan (about 20%). BecauseofAndroidandiOSother Asian makers (HTC, Samsung, etc.) and Apple aregainingmomentum
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