2. E Marketing Chorlton09

H T I T M E O O A C T Y W etc Chorlton 5 th February 2009

What you can ask me ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object]

What is Marketing? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Basics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Plan ,[object Object],[object Object],[object Object]

Traditional Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Benefits of E-Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is your marketing mix? ,[object Object],[object Object],[object Object]

E-Marketing Channels ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SEO - Some definitions ,[object Object],[object Object],[object Object],[object Object],[object Object]

SEO - Who are the major players? ,[object Object],[object Object],[object Object],[object Object],[object Object]

SEO - Why is Google the biggest? ,[object Object],[object Object]

SEO - What is search engine optimisation? ,[object Object],[object Object],[object Object],[object Object],[object Object]

SEO - Why optimise your site? ,[object Object],[object Object]

SEO - How to do it ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SEO – How to do it ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SEO - Research keywords ,[object Object],[object Object],[object Object],[object Object],[object Object]

SEO - Research keywords ,[object Object],[object Object],[object Object],[object Object]

SEO - Which keywords ,[object Object],[object Object],[object Object],[object Object]

SEO - What you shouldn’t do ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SEO - Things that are beyond your control ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SEO - Checking for success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Homework ,[object Object],[object Object],[object Object],[object Object],[object Object]

Watch out for Charlatans!! ,[object Object],[object Object],[object Object]

PPC - Local Search Source: Hitwise

PPC - Local Search ,[object Object],[object Object],[object Object],[object Object]

PPC - Who are the major players? ,[object Object],[object Object],[object Object],[object Object]

PPC - Common Mistakes ,[object Object],[object Object],[object Object]

PPC - Key factors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PPC - Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PPC - Keyphrases ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PPC - Keyphrases ,[object Object],[object Object],[object Object],[object Object]

PPC - Manage click through rates

PPC - Time Related Variations ,[object Object],[object Object],[object Object],[object Object]

PPC - Quality Score ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PPC - Content Network ,[object Object],[object Object]

PPC - Bid Management Tools ,[object Object],[object Object],[object Object],[object Object]

PPC - Top Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PPC - It’s marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PPC - Ad copy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PPC - Landing Pages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PPC - Landing Pages ,[object Object]

PPC - Landing Pages ,[object Object],[object Object]

PPC - Click fraud ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Pay per click ,[object Object]

Examples ,[object Object],[object Object],[object Object],[object Object]

Web 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object]

Social Media Types ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social Media Types ,[object Object],[object Object],[object Object]

Social Media Types ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social Media Types ,[object Object],[object Object]

Other Social Media Sites ,[object Object]

The Risks ,[object Object],[object Object],[object Object],[object Object],[object Object]

2. E Marketing Chorlton09

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2. E Marketing Chorlton09