This workshop focuses on getting the best from search engines (search engine optimisation or SEO) & Pay Per Click advertising. You will find out what they are and how they can compliment each other. With companies increasing using both methods to target and reach customers getting the right mix has never been more important.
3. Our Credentials:
• Established in 2005
• Team of 7 industry‐proven professionals with over 39 years of technical and
marketing experience in Online Marketing
• Council member for Manchester Digital (Trade body for North West ICT and new media sectors)
• Approved consultant to the MDDA for Online Marketing
• Member of the Chartered Institute of Marketing (CIM)
• Google Adwords professionally qualified
• Demonstrable track record of success
• Holder of Professional Indemnity Insurance
4. Our core competencies and services:
• Organic search marketing
− Search Engine Optimisation (SEO)
− Search Engine Marketing (SEM)
− Social Media Optimisation (SMO)
• Blog marketing
• Online PR (e‐pr)
• Viral marketing
• Pay per click (PPC)
• Website Analysis
• Consultancy
• Outsourced online marketing department/manager
12. How do Search Engines choose to Rank a Site?
Meta Data
•Title
•Keywords
•Description
Use of text on page
Frequency of updates
Quality of website code (indirectly)
Age of domain
Links to page/site
•Volume
•Quality
Many, many other criteria