Keynote presentation at SXSW2018 #futureproofSXSW Exploring the 12 disruptive forces and 3 key mindsets to help your business drive through and with the next disruptive forces. Focus on #Genomics and #AI. Futureproof, Get Your Business Ready for the Next Disruption (Pearson 2017), co-authored by Caleb Storkey and Minter Dial Book reading and signing in Austin Convention Center on March 10, 2018.

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GENAIRGY
FUTUREPROOF
Futureproof Your Business for the Next
Disruption
All rights reserved - DigitalProof Consultancy
MINTER DIAL AND CALEB STORKEY
FUTUREPROOF
HOW TO GET YOUR BUSINESS
READY FOR THE NEXT
@mdial #futureproofSXSW
Book co-authored with Caleb Storkey

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@mdial #futureproofSXSW
WHO IS INNOVATING?
0%
15%
30%
45%
60%
3%6%9%
31%
51%
Startups NGOs Digital
giants
Universities
/Institutes
Big
corporations
Source: Netexplo 2017

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@mdial #futureproofSXSW
“Your mindset will
determine your outcome”
@mdial#futureproofSXSW

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Research done by Michael Gale, PulsePoint group
“84%Of Companies Fail At Digital
Transformation”

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CONVERGING PROBLEMS
Glut of communication
Burgeoning mistrust
The curtain is coming down
Speed of change

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CREDIBILITY
Issue of trust
Business Executives
Marketing
http://www.gallup.com/poll/1654/honesty-ethics-professions.aspx
USA - Gallup, Dec 2015

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#futureproofSXSW
INTERNAL
CUISINE
ORGANISATIONAL
CULTURE MANAGEMENT
R&D
SYSTEMSKPI’S
POLICIES
COMMUNICATIONS
PUSH MARKETING
ONE-WAY
CONTROLLED
STOREFRONT

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Personal
Internal
Emotion
Imperfect
External
Rational
Perfect
Professional

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1 Craft and Communicate a Clear Strategy
2 Fix the fundamentals first
over
^
3 Slice of PIE

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MoMobile
AiArtificial Intelligence
CsCyber Security
SdSelf Driving
3d3D Printing
WrWeb Related
ClThe Cloud
GeGenomics
IotInternet of Things
BcBlockchain
EsEnergy Storage
BgBig Data Analytics
Yourself Against These
12 Technologies
FUTUREPROOF

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Robo advisor
Storytelling

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P I
E
1. Get reading!
Create flipboard with
#artificialintelligence. See AI list on
@mdial
2. Invest in an AI home assistant
3. Try out BBC Robot Risk calculator
or willrobotstakemyjob.com
1. Keep customer needs central. Where can AI be valuable?
2. How can AI help gather useful insights and improve
customer interactions?
3. Explore possible grants and align with complementary
partners.
1. Find activities that could be aided
by AI. Focus on the results.
2. Aligned with strategy, review data
collection and analysis.
3. Enhance decision-making
capabilities (eg forecasting,
financial modeling)

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GENOMICS

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P I
E
1. How could you benefit if you had
information on your own genes?
2. Read up on genetic edits and take
a position on your ethics
3. Take a genetic test : 23andme or
AncestryDNA and take personal
development programme with
Karmagenes
1. Ethical stand on DNA data? Is it right for
marketers to use?
2. Could genetic data enable more meaningful
communication with customers
3. How will you protect sensitive data?
1. How could you company benefit
from shared genetic information
2. How would you ensure
responsibility and care? Insurance
consequences?
3. Company initiatives you could
support? Help in collaborative and
diversity training?

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Meaningfulness
Responsibility
Collaboration

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meaningfulness
PEOPLE
PLANET
PURPOSE
PRIZE
Engagement
Belonging
Attitude
Sustainability
Legitimacy
Project
Pleasure
Play
Promotion
Mission
Making a Difference
A Better Place
PROFIT
Strategy
ESG

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Jim Stengel
CMO 2001-2008
Procter & Gamble
This is not corporate social
responsibility, it’s not cause
marketing, and it’s not a strategy
for philanthropy; it’s a business
strategy. …once you choose your
purpose – everything else should
come out of that.”

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Responsibility
Cyber Security
Ethics
Learning
Personal Branding
Auto-instruction
Attention
Transparency
Congruency
Engagement
Network
Experience
Self-development

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Collaboration
Collaborative / Sharing Economy —
Be Open Supportive Generous To
Others…
✴ ✴

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AI
+
big data analytics
+
social media
+
mobile data
+
genetic coding
+
blockchain insurance
+
the cloud

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flux (loyalty points)
tail (food/drink)
trello
(developer board)
(spare change)faster payments
starling
money management

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FUTUREPROOF.LY thelastringhome.com
MINTER DIAL AND CALEB STORKEY
“Both eye-opening and educative, yet fiercely practical.
No one in business should be without it..”
ROD BANNER, ENTREPRENEUR, ADVISOR, BOARD MEMBER AND INVESTOR
FUTUREPROOF
HOW TO GET YOUR BUSINESS
READY FOR THE NEXT
co-authors:
Caleb Storkey
Minter Dial

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dialminter@gmail.com
minterdial.com
slideshare.net/mdial