Authority In Local Search
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Local Search is plagued by issues related to the authoritativeness of mapping, business listings, geocoding and search taxonomies. In this presentation, we point out several weaknesses in the Local Search System related to the mismatches between the intent of searchers and the quality of search results presented to them. We suggest the development of alternative content sources to enhance the authoritativenss of Local Search Systems.
![Authority In Local Search Michael W. Dobson PhD President TeleMapics LLC [email_address] 1 949 305 7156](https://image.slidesharecdn.com/authorityinlocalsearch-090505130508-phpapp01/85/Authority-In-Local-Search-1-320.jpg)
![Authority And Location ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Authority In Local Search
- 1. Authority In Local Search Michael W. Dobson PhD President TeleMapics LLC [email_address] 1 949 305 7156
- 5. Authority?
- 11. Authoritative?
- 12. Authoritative?
- 13. Authoritative?
- 20. Sources Of Error
- 22. Where Is The Business Owner?
Notas del editor
- At our blog Exploring Local (http://blog.telemapics.com/), we have been exploring the concept of authority in mapping, business listings, geocoding and other areas of importance in Local Search. The presentation that follows points out several weaknesses in the local search system related to mismatches between the intent of searchers and the quality of search results presented to them. We suggest the development of alternative content sources to enhance the authoritativeness of Local Search Systems.