Subject : Principle of Marketing Submitted To MS. Sultana Razia Chowdhury Department of Marketing Premier University,Chittagong.Bangledesh Presentation On: Marketing Mix On Unilever Pure it Water purifier Product: Pure it Prepared By Md.Ariful Islam Saimon Chy Student of B.B.A Premier University Chittagong,Bangladesh Phone :+8801673765551 E-mail : mdsaimonchy@yahoo.com

2. Principle of Marketing
Presentation
Submitted To
MS. Sultana Razia Chowdhury
Sub: Marketing Mix
Product: Pure it
Group : D

3. Name ID
Md.Ariful Islam Saimon Chy. 1022114412
Udita Dewan 1022114423
Moutushi Malik 1022114383
Mithu Barua 1022114390
Shanta Dey 1022114397

4. Marketing Mix
Marketing
Mix
The set of controllable tactical
marketing tools-product,
price, place & promotion-that
the firm blends to produce the
response it wants in the target
market,
the Marketing mix consists of
everything the firm can do to
influence the demand for its
product ,the many
possibilities can be collected
into four groups of variables
known as “The four Ps”

5. Water is synonymous to life, but only
when it is safe for consumption.
Approximately 25% of the disease burden
in Bangladesh is water borne. Drinking
unsafe water can cause such fatal
waterborne diseases as diarrhea, cholera,
Pure it is the world’s most advanced in-
home water purifier. Pure it, a
breakthrough offering of Hindustan
Unilever Limited(HUL), provides complete
protection from all water-borne diseases,
unmatched convenience and affordability.
Founded in Chennai, India 2004
About
!Welcome to the world of Pureit!
Leader in home water purifier in the
world!
Description
Pure it
it

6. Product :Pure it’s unique Germ kill Battery
technology kills all harmful viruses and bacteria and
removes parasites and pesticide impurities, giving
you water that is "as safe as boiled water". What’s
more, it doesn’t need gas, electricity or continuous tap
water supply.
Variety :We have four types of pure it purifier like
. Pure it Compact
Pure it Auto fill
Pure it Classic
Pure it Marvella
Quality: Pureit gives the guarantee of safe
water. It assures your family 100% protection from
all water-borne diseases like jaundice, diarrhea,
typhoid and cholera.
Pure it Marvella

7. Design: Pure it has four Design of
purifier but only pure it classic is
available in Bangladesh.
Brand name: It has most popular
brand name in the world. that is
Hindustan Unilever Limited(HUL).
Packaging: There are two parts of
packaging-
Primary packaging
Secondary packaging
Service: It services 100% pure water
by its unique germ kill action without
claiming for three years.
primary packaging
Secondary packaging

8. Price: Pure it offers their products
at reasonable prices for all category
customers.
 Price list:
Pureit Compact 2000 Tk.
Pureit Classic 4000 Tk.
Pureit Autofill 6400 Tk.
Pureit Marvella 13800 Tk.
 Discounts: Pureit gives 1750 Tk
Discounts for exchange other model
in Marvella model.

9. 1 crore Safety challenge
 Allowances: Pure it products
have no allowance.
 Payment Period: There is no
Payment period.
 Credit terms :No credit terms.

10. Place
Place: They produce pureit
mainly in India, Indonesia,
Brazil & Mexico. Then they
distribute those products
globally.
 Channels: Producer -
wholesaler-retailer-customer.
 Coverage: Pure it’s coverage
is world wide market like -
Bangladesh, India, Bhutan etc .
 Assortments: They have a
collection of variety of pureit
purifier.
Location of Pure it Company
Transportation

11.  Locations: In Bangladesh
pure it is available at well-mart,
Bashundhara city mall etc.
 Transportation: When the
pure it is ready to deliver
service then the company
transports pure it to other
countries by ship .Plane Track
 Logistics: The Unilever also
has combination of managing
vehicles.
Location of Hindustan Pure it

12. Promotion: They create
communication by providing various
information about their product to
influence potential buyers.
 Advertising : To deliver the
product to the customer’s hand
advertisement is essential.
 Personal selling :They follow
person to person communication
with different customers to make a
sale. They also offer home delivery.
Advertising of pure it

13.  Sales promotion :They offer one
crore safety challenge.
 Public relation :They built a strong
public relationship by their favorable
publicity of pure it.
Public relation