Examples of data visualization hubs for brand social listening and digital analytics; sci fi, my creations for clients, employers and inspirations. Click here for video: https://vimeo.com/72019454

1. Michael Durwin
Visualization in the Age of Data
For Social Media

2. Michael Durwin
Click to watch video

3. MichaelMichael
What Moves
Your
Space-age digital interfaces have
been with us for over 50 years.

4. MichaelMichael
What Moves
Your
They teased us with easy-to-
consume data visualization…

5. MichaelMichael
What Moves
Your
…for 40 years before Google
Analytics

6. MichaelMichael
What Moves
Your
And while sci-fi continues to
inspire us…

7. MichaelMichael
What Moves
Your
…reality has been quickly
catching up to fantasy

8. MichaelMichael
What Moves
Your
We don’t have to settle for
this.

9. MichaelMichael
What Moves
Your
We can have this.

10. MichaelMichael
What Moves
Your
Start with a few of these.

11. MichaelMichael
What Moves
Your
And add these
Page 1 of 1http://www.potentialhumanreach.com/dmai2014/Home/Results/174
Your Twitter Performance Report
Your Twitter account has been analyzed for network size, engagement and content quality:
@GermanyTourism [https://twitter.com/GermanyTourism]
Registered on 11/14/2008
Followers 26,089
Following 1,052
Tweets 6,968
Photos/Videos 377
Follower ReTweets 11,394
Potential Human Reach 2,396,041
Engagement 91.84 humans reached per follower
13.6%
% of Tweets
with image or video
83.3%
% of Tweets
ReTweeted Page 1 of 1http://www.potentialhumanreach.com/dmai2014/Home/Results/174
Tweets 6,968
Photos/Videos 377
Follower ReTweets 11,394
Potential Human Reach 2,396,041
Engagement 91.84 humans reached per follower
13.6%
% of Tweets
with image or video
83.3%
% of Tweets
ReTweeted
Page 1 of 1http://www.potentialhumanreach.com/dmai2014/Home/Results/174
Tweets 6,968
Photos/Videos 377
Follower ReTweets 11,394
Potential Human Reach 2,396,041
Engagement 91.84 humans reached per follower
13.6%
% of Tweets
with image or video
83.3%
% of Tweets
ReTweeted

12. Michael
Data Visualization Examples

13. Michael
Fuseideas: Analytics Aggregation Dashboard
• Real-time reporting tool to eliminate monthly reporting
• Aggregation of Google Analytics, AdWords, Facebook Analytics, Twitter
Analytics, YouTube Analytics
• Real-time reporting
• Strategist notes
• Event (campaign launch, press releases, etc) calendar
• 24/7 client access
Interface Strategy & Design

14. Michael
Fuseideas:
• Lead capture and client competitive analysis tool
• Twitter account standings: followers, following, tweets, etc.
• Publishing behavior
• Engagement, Reach and Follower growth trends
• Retweet rate and visual density
• Proprietary Potential Human Reach™ algorithm
• www.potentialhumanreach.com
Interface Strategy & Design

15. Michael
University of Virginia:
• Connect Glassdoor and LinkedIn data to
create professional profile trends from UVA
alumni
• Show potential career paths based on
curriculum and current job trends
Career CentralPath
Interface Strategy & Design

16. Michael
Cayman Islands: Concierge App
Interface Strategy & Design

17. Michael
Boston Technologies: Liquidity Bridge Mission Control Center
• Monitor all client transaction
• Manned 24/7 for customer support
with 3 12-person teams
• Data visualization wall and
individual workstations
• Company-wide transparency
Interface Strategy & Design

18. Michael
Boston Technologies: Currency Center
• Provide clean, modern interface for
multimillion dollar trades
• Reduce mis-clicks
• Offer quick visual reference for
quick trading
Interface Strategy & Design

19. Michael
3rd Party Tools: Netbase, NUVI, CubeYou

20. Michael
Inspiration: McDonald’s Global Brand Hub

21. Michael
Inspiration: Gatorade Mission Control

22. Michael
Inspiration: Coca Cola Brand Hub

23. Michael
Inspiration: Clemson University Social Media Mission Control

24. Michael
Inspiration: Dreamforce Social Media Command Center

25. Michael
What will YOUR
Brand Hub Look Like?
Michael