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- 1. Bringing the Social Media Revolution to Health Care Lee Aase (@LeeAase) Director, Mayo Clinic Center for Social Media #MCCSM Sept. 16, 2011
- 2. Why does Mayo Clinic have a Center for Social Media? How did we get there? What does it mean for health care?
- 3. About Lee Aase (@LeeAase) • B.S. Political Science • 14 years in politics and government at local, state, national levels • Mayo Clinic since April 2000 − Media relations consultant − Manager (Media Relations) 2003-2010 − Director, Center for Social Media, 2010-present
- 6. First Foray in “New” Media - Sept. ’05 • Existing Medical Edge radio mp3s • Downloads up 8,217 percent Oct. vs. Aug.
- 7. My First Blog Post - 7/30/06 Lines from Lee
- 10. The $4-a-month online newsroom
- 23. Key Comparisons: Stanford vs. SMUG Stanford SMUG Tuition $52,341 $0
- 24. Key Comparisons: Stanford vs. SMUG Stanford SMUG Tuition $52,341 $0 Percentage of 7.1% 100% Applicants Admitted
- 25. Key Comparisons: Stanford vs. SMUG Stanford SMUG Tuition $52,341 $0 Percentage of 7.1% 100% Applicants Admitted Mean Student Loan Debt of Graduates $80,677 $0
- 26. Key Comparisons: Stanford vs. SMUG Stanford SMUG Tuition $52,341 $0 Percentage of 7.1% 100% Applicants Admitted Mean Student Loan Debt of Graduates $80,677 $0 1 U.S. President, 5 Distinguished Alumni Supreme Court TBD Justices, 6 Senators
- 27. Key Comparisons: Stanford vs. SMUG Stanford SMUG Tuition $52,341 $0 Percentage of 7.1% 100% Applicants Admitted Mean Student Loan Debt of Graduates $80,677 $0 1 U.S. President, 5 Distinguished Alumni Supreme Court TBD Justices, 6 Senators Graduation Rate 95% 0
- 32. #4: Social media are the third millennium’s defining communications trend
- 34. Gutenberg: Global Mass Literacy Zuckerberg: Global Mass Publishing
- 36. #7: Hand-wringing about merits and dangers of social media is as productive as debating gravity
- 38. If you think blocking is a viable long-term option...
- 40. #17: Social media are free in any ordinary sense of the word (or at least ridiculously inexpensive)
- 41. Total Cost for Mayo Clinic Facebook, YouTube and Twitter
- 42. Total Cost for Mayo Clinic Facebook, YouTube and Twitter $0.00
- 44. In the European Union, based on current exchange rates: €0,00
- 45. #18: As I approaches zero, ROI approaches infinity
- 48. #35: Social technologies will transform healthcare
- 49. Mayo Clinic Proceedings - Sept. 2011
- 50. As seen in the Wall Street Journal...
- 66. SCAD? Findings being published in MAYO CLINIC PROCEEDINGS September 2011 issue ©2011 MFMER | 3139261‐3
- 67. The 37th Thesis
- 68. The 37th Thesis Applying social media in health care isn’t just inevitable: it’s the right thing to do in the interest of patients.
- 69. Mayo Clinic Center for Social Media • Our Raison d’etre: The Mayo Clinic Center for Social Media exists to improve health globally by accelerating effective application of social media tools throughout Mayo Clinic and spurring broader and deeper engagement in social media by hospitals, medical professionals and patients. • Our Mission: Lead the social media revolution in health care, contributing to health and well being for people everywhere.
- 70. Social Media Health Network • Membership group associated with Mayo Clinic Center for Social Media • For organizations wanting to use social media to promote health, fight disease and improve health care • Dues based on organization revenues • Industry members eligible to join, but not accepting industry grant funding • >80 member organizations
- 71. A Sample of Network Members • American Hospital Association • Radboud University Nijmegen Medical Center • Jamestown Hospital • National Cancer Institute • Vanderbilt University Medical Center • See Full List at http://socialmedia.mayoclinic.org/ network/
- 72. Coming in October: Social Media Summit & Residency at Mayo Clinic in Rochester • Oct. 17-19 Summit − Four pre-conference workshops − Three-track conference • Oct. 19-20 Network Member Meeting − Interactive, member-led discussions • Oct. 20-21 Social Media Residency − Hands-on practical application (but no all-night shifts)
- 73. For Further Interaction: • Google Lee Aase or SMUG U • @LeeAase on Twitter • aase.lee@mayo.edu • http://socialmedia.mayoclinic.org