This slide deck gives you the details of a gamification strategy that will help transform the business of Raise5.

1. Minimal Engagement, Long Term Gain
How can you give Raise5 a new life?

2. Raise5:
A home for freelance fundraisers making a difference through their
passions and talents. With a simple platform, it is an easy and relevant
way for supporters to give back to nonprofits by donating goods and
services online for anyone to purchase.

3. What does the team aspire to do?
Social good through all the generated funds from the people!

4. What seems to be the problem?
Developing interest in people
Keeping them motivated over time
Acquire and retain

5. What is
Gamification?
Application of game
techniques to nongaming environment
How is it going to
help?
Increase loyalty
Build reputation
Change behaviour

6. Types of people who use it – intrinsically motivated users
People motivated by the purpose to create social good
People who need more challenges to overcome
People who just want to create and explore

7. What could possibly motivate these users?
Enabling them to sell more and more of their services
Giving people the opportunity to interact with each other
Status of being the “guru/master contributor”

8. Solution 1:
Reward people for uploading more types of services
and also for the number of sales of each service.
Give away badges as per different amounts of sales done.
For instance, the usual bronze, silver, gold etc.

9. Solution 2:
Reward the top 10 scorers
as per the leaderboard on
a weekly basis.
Something like interacting
with their desired NGO/social
organization or as simple as
the tickets to a movie.

10. Solution 3:
Create a game wherein people need to
collaborate and sell something to their
customers.
Eg: If a player wants to sell a beach villa, they need to
highlight the positive points. For each innovative
feature, they get more and more points and thereby you
can win badges.