4. The Simon Cowell effect Simon Cowell is a man who is recognised in the music business for his recognition of musical talent, star management skills as well as other things. He has been very well known for his appearances on talent shows such as The X Factor, Britain's Got Talent and Pop Idol. The Simon Cowell effect comes into play because, as he is renowned for his appearance on talent shows thus, his appearance in these programmes can in itself target and attract a wider ranged audience as people are interested in what he has to say about people and their performances. The attraction of larger audiences such as this allows more money to be made in favour of these companies and institutions.
![About plastic pop ,[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)