media

1. Audience and analysis
(TC) (HN) (MG)

2.  We wrote up a questionnaire for classmates our age and older people such as young
adults and adults, we wanted to get a feel for what type of genre of film, most people were
interested in. we decided the best to do this was via questionnaire, which we handed out
to people to fill in their own (convenient time, as we wanted to get the most truthful and
reliable answers and did not want to rush them.
 We felt it was important to give a variety of different answers/genres people could pick,
we also allowed them to pick one or more choices, as we understood from experience
that many people like different types of genres.
 We asked the different type of plots people liked the most and why, we did this to aid us in
deciding what type of plot we wanted to choose for our short film.
 We asked their favourite film, so we could see what the different aspects of the film they
enjoyed most, so we could use it to our advantage in our film, in order to make our
audience engaged in our film.
 We also asked our audience what their favourite actors were, we wanted to get a feel of if
the actors in the film, may have affected their answers.

3. 55%
45%
Are you male or female? Male
Female
We asked 11 people questions regarding their favourite features of film such as
the genre, where they watched films the most, plot lines, narrative, favourite
films and the actors. We wanted a variety of different answers to so we could
compare them and find the similarities between both genders, while we were
not aiming to direct a movie towards a specific gender, we thought it would be
useful to see the type of movies each gender was interested in, we also wanted
to see if the results would match the stereotype of one gender liking certain
types of films, for example many believe that boys will be into action genre
films, while on the other hand females liking romantic movies.
From the questionnaire we
can see six were male and
five were female, this
shows the majority of the
people asked were male.

4. We asked the age of the people who filled out our questionnaire, so we could
get a feel of the range of what our targeted audience should be. This data
shows us the majority of our audience is 17-19, this information will be useful
when decided what type of content will be appropriate to show this age line
as well as identifying the ranges of age, so we could come up with a target
audience, depending on age that was most common with those taking our
questionnaire.
17
37%
18
18%
19
18%
20
9%
21
9%
35
9%
How old are you?
17
18
19
20
21
35

5. 0
1
2
3
4
5
6
7
8
9
10
Cinema DVD's Apps Online
What do you prefer to watch your movies on?
From this data we can see that the majority of people who
answered our questionnaire preferred to watch movies online
and in the cinema, while some did prefer DVD’s and Apps such
as Netflix, Amazon Prime etc. majority of the 17-19 year olds
both male and female preferred Cinema and online. We allowed
the participants to choose more than one choices for this
question as we realised that people use a variety of ways to
watch their movies.

6. 0 1 2 3 4 5 6 7
Horror
Comedy
Romance
Thriller
SCI_FI
Action
What is your favourite genre?
We asked the participants what their favourite genre was, we wanted to see what the
audience preferred genre was, we also wanted to use the information given back to give us
an idea of what genre we should choose for our initial film ideas.
The most popular genre was Thriller, therefore, we wanted our film to be a thriller genre, we
decided to look into the aspects of thriller genre in order to get a better idea of thriller genres.
People also liked Horror, Comedy and Action, with those three being the 2nd most favourite
choices, we decided to take this into mind and were thinking about introducing a horror theme
to our film, however we ultimately decided that Thriller is what we wanted to do.

7. Which plot line do you prefer?
Obvious Unravels
We asked the participants what type of plot
line they preferred and why, the answers were
useful when deciding what type of plot we
wanted to do, depending on the results we
would try and introduce the plot line that was
most favourable.
The answers we got back told us that those
who took the questionnaire preferred the plot
of the movie to slowly unravel as they found it
interesting, engaging and makes the story
complex. They also said that when the plot line
unravelled it had a element of intellectual
curiosity and the element of surprise.
This information was very useful and helped
us decide that since our targeted audience
preferred unravelling plot lines, its what we
should focus on for our own movie plot. On the
other hand those who picked the obvious plot
line said that it was straight to the point and
simple.
Obvious plot line
= 20%
Unravels = 90%

8. Comments from audience: Plot-lines
 Obvious: “ It gets to the point and is simple to follow” a
 Unravel: “Surprise and builds up tension” age 18
 Unravel: “I like a show that has an element of intellect
 Unravel: “tension build up” – age 17
 Unravel: “gives suspense and curiosity” – age 17
 Unravel: “element of surprise” – age 17
 Unravel: “more interesting/engaging” – age 21
 Unravel: “More interesting and complex” – age 19
 Obvious: “ It gets to the point” – age 17
 Unravel: “I like how it makes you guess” – age 17
 Unravel: “engaging” – age 19
We also asked why they preferred
obvious or Unraveling plot lines, in
order to get a better idea of why
they liked these specific plot lines.
The questionnaire showed us that
unraveling plot lines were preferred,
mainly because people thought they
were interesting, engaging and
gives suspense and spark the
curiosity, we decided after getting
the results back that we would
definitely use a plot line that
unravels in order to get the same
element of surprise in our film.
Those who preferred the obvious
plot line said that they liked it
because it was easy to follow and
gets to the point, we decided to
take this information into mind,
however we were set on using an
unraveling plot line.

9. 0
1
2
3
4
5
6
7
8
Normal Plot-twists Questions to be
answered
flashbacks
What type of narrative do you prefer?
One of the questions we asked was what type of narrative do you prefer? We
wanted to see the type of story our audience was most into, For example if they liked
normal and simple narrative, plot-twists, questions to be answered on their journey
or flashbacks. We asked this question so we would be able to compare each answer
and hopefully get an idea of what type of story-line we wanted for our own short film.
This information was useful as we were able to see that most people preferred plot-
twists in movies, this helped us form our own narrative, and we decided to add a
plot-twist into our film.
We also took in mind that people did like flashbacks and questions to be answered,
however they were not as popular as plot-twists, so we decided to focus more on the
plot twists.
Narrative in film
refers to the events
of the story, and can
be written or spoken.
It also refers to the
plot line of a story.

10. What is your favourite film?
American Psycho Lord Of The Rings
Harry Potter and The Chamber of Secrets Twilight
Mad Max Fury Road House Of Cards
Psycho Mr and Mrs Smith
Insidious Star Wars
We asked the participants, what their favourite film was as we wanted to get an idea
of the different aspects they enjoyed in certain types of films, we also asked them to
answer what they liked about their chosen film, so we could use the answers when
coming up with ideas on what to base our film on.
American psycho: “Exciting and thought
provoking.”
Lord of The Rings: “has a nice story-line.”
Harry Potter And The Chamber of Secrets:
“Interesting characters and is family friendly.”
Twilight: “Like the characters and story line, fun to
watch.”
Mad Max Fury Road: “Nice atmosphere and
suspense.”
House of Cards: “Way it is shot is very unique.”
Psycho: “Famous camera movement, sound brings
suspense.”
Mr. and Mrs. Smith: “because it is a romance but
has a lot of action.”

11. Who is your favourite actor?
Michael Fassbender
Bruce Willis
Alfred Hitchcock
Johnny Depp
Michael Mando
Leonardo DiCaprio
We asked the participants who their favourite actor was, we wanted to get
a feel for the different types of actors the audience liked, we also thought it
would be useful when deciding what our main protagonist would be like,
and to compare the actors characteristics and why they were people’s
favourite actor.
We also asked why they were their favourite actor, as we wanted to
compare each answer and see if we could recreate our own character in
their image, such as they way the character dressed, talked and walked.