4. Manymoon Overview
• Manymoon is a service that professionals use every
day to get work done
• 30,000+ businesses
• We have a true freemium business model
• We believe in cloud platforms
8. Cloud Platforms Great for Freemium
• Volume
o 100s of millions of users (Google Apps + LinkedIn
+ Salesforce + Facebook)
• Self-Service
o Customers seek you out
o Support
• Predictable Funnel
o Users expect to add an app and upgrade days, weeks
or even months later
9. How Apps Succeed on Platforms
• Focus on providing value to mutual customers
o Teach platform new things about their customers
o Keep customers engaged with the platform
• Be a good citizen in the ecosystem
• Show them a sustainable business
10. Google Apps Marketplace Traits
Qualified Audience of Decision Makers
• Already use the cloud
• Direct relationship with
customer
• Customer expect to pay
for quality products
Leverage Google's marketing
11. Why Develop with Google APIs?
• Open APIs, great
documentation & support
• Straight forward listing
process
• Demand in Google Apps
suite for value-added
apps
Leverage Google's products
Time to Market
12. Manymoon for Google Apps
Broad integration with broad appeal
• OpenID / SSO
• Google Calendar
• Gmail
• Google Docs
• Google Contacts
• Google Sites
Reduce Friction!
13. How's It Going?
Signing up average of 1000+
businesses per week
Converting to
Premium Editions
Increased Revenue!
19. Our History of Pricing for Platforms
• Businesses wary of un-published business models
• Continual feedback & iteration on pricing & features
o OK to increase price (demonstrate value)
o How to handle existing subscribers
• Future: seamless & granular buying experience
21. Pricing for Platforms - Lessons
• Businesses will pay for features similar to premium
platform features
• Collaboration products - charge & provide benefit
to all users (not just 1 person)
22. Summary
• Platforms great opportunity for freemium
businesses
• Leverage the platform (marketing, product &
pricing)
• Charge early and optimize