1. The Rise of
Smartphone and
Tablet Games
Charles Hudson

2. About Me
● CEO and Co-Founder, Bionic Panda Games
● Venture Partner, SoftTech VC
● Co-Author, Inside Virtual Goods

3. The Cambrian Explosion in
Mobile Games

4. 3 Keys to the Ecosystem
Quality Devices
● Phones and tablets capable of delivering great games
experiences
App Stores for Consumer Distribution
● Easy, well-merchandised systems for consumers to
discover and download applications
Billing and Payment System
● Reliable, robust system with payment details on file

5. Growth of the iOS Device
Footprint

6. The Continued Rise of
Android

7. Still Early Days for
Smartphones
953 million
vs
6.1 billion

8. Challenges Abound

9. Discovery and Distribution
● Recommendation and discovery systems for
app stores are in their infancy
● Customer acquisition prices are high and
likely to remain that way
● Limited channels for viral distribution on
mobile devices

10. Supporting Multiple
Platforms
● Working on multiple platforms is a
tremendous opportunity to grow audience
● Multi-platform or cross-platform
development?
● Native applications or cross-platform
technology solutions?

11. Community and Social
Connectivity

12. 8 Key Questions
What Comes Next?

13. When Will Location Arrive?

14. Will the iPad Reign
Supreme?

15. Is it a Google and Apple
World?

16. Convergence or
Divergence?

17. Tablet-Only Giants?

18. Will Core Gamers Rule the
Tablet?

19. When Will HTML5 Arrive for
Mobile Games?

20. Android and iOS:
Converging or Diverging?