1. BOOSTING YOUR
SOCIAL MARKETING
Jeff Ferguson // CEO, Fang Digital Marketing
Inside Social Marketing East 2013

3. 78%
insert copy here. Blah blah blah blah

6. Facebook Paid Media
TYPES OF PROMOTED POSTS

7. Sponsored Stories

8. Sponsored Stories

9. Page Post Ads

10. Promoted Posts/Boost

11. Promoted Posts/Boost

12. Types of Promoted Posts
• Sponsored Story
– An ad that appears to come from a friend about
them, engaging with a page, app, or event that a
business, organization, or individual has paid to highlight.
• Page Post Ad
– An ad that can be shown to everyone on Facebook and gets
additional paid distribution among fans.
• Promoted Post or “Boost”
– A regular post by an individual or company that is “boosted”
into a type of ad so that extends its reach by getting shown to
more friends or fans (or friends of fans, or more) on a flat rate.

13. Why I Love Boosted Posts
THE LIKE IS A LIE

15. Why I Love Boosted Posts

16. Why I Love Boosted Posts

17. Why I Love Boosted Posts

18. Why I Love Boosted Posts
HOLY CRAP!
665% Increase
in Reach!!

19. Why I Love Boosted Posts

20. With Great Power…
WHEN TO USE/WHEN TO NOT

21. ROI doesn't change with each
new media channel that comes
on the scene.

22. ROI doesn't change with each
new media channel that comes
on the scene.

23. “Engagement”
isn’t ROI, or even a KPI.
It’s a diagnostic metric.

24. When To Use
When the
ENGAGEMENT
leads to your
TRUE KPI

25. When To Not
When the
ENGAGEMENT
DOES NOT
lead to your
TRUE KPI

26. IN CLOSING…

27. *
In conclusion,
use boosting to get to a HIGHER LEVEL.

29. http://hub.am/1b2vMQZ

30. JEFF FERGUSON CEO
jeff@fangdigital.com
@fangdigital & @countxero