1. Marketing for the Generations with JENNIFER NEELEY

3. Baby Boomers:1946-1964 (age 45-63)

4. Generation X:1965-1976 (age 33-44)

7. Impulse buyers

8. Will share deals as well as event information easily; willing brand advocates

9. Internet or mobile coupons ideal

10. Battery chargers and in-store WiFi entice

12. Generation X / Gen Xers Characteristics Calls To Action Time considered a precious commodity Actively use Facebook, MySpace and Twitter Shop and price-check online Use email and text interchangeably Self-reliant and individualistic Mistrust institutions More than 80% of X-ers actively text or email friends deals Deliver quick hit info and offers Reduce pressure by offering little indulgences to make purchasing / engaging less onerous Communicate ways to keep kids engaged – and parents free ‘Altruistic’ initiatives appealing

13. Baby Boomers/ War Babies

15. Insurance

16. Gifts for family

17. Entertainment

18. Travel

20. The Greatest Generation

21. Greatest Generation Characteristics Calls To Action Value-oriented: Want to discuss areas of interest Spend most of their online time using email and message boards Baby Boomer children influence adoption of technology Asking for more social features the more they are exposed to gadgets such as mobile phones Email and message boards are targeted channels to message about senior discounts Messages need to be large enough to be seen Special products addressing aging issues and special packs for smaller households are winners Message about ways you cater to this age group, such as signage or on-shelf or on-cart magnifying glasses

22. Commonalities: Media & Meals On average, the typical American consumes more than 35 hours of media per week across the three screens of TV, Internet and mobile Across the generations, people are turning to cookbooks, the Internet and TV for recipe ideas and less expensive in-home entertainment as budget-conserving options Millennials are the most wired to the Internet, while Generation X favors TV and the Greatest Generation reads As smartphones redefine customer media interaction, they present enormous potential for generating buzz around products, delivering timely product info and coupon codes, and building community through brand advocacy

23. Questions?

24. Thanks for joining us!