1. Sid Bhatt, CEO
sid@aarki.com
Engage Qualified Users
Smartphone and Tablet Games Summit
June 2012

2. About Aarki
 App Distribution and Monetization Platform
 Founded October 2010, ex-Mint.com
 We drive qualified app users
 Our ads make app users happy!
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3. What drives unqualified users?
Rewarded app installs Expectation discrepancy
Audience mismatch
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4. The impact of unqualified users
 Do not monetize
 Negative ROI
 Low active rate and high uninstall rate - affects rank
 Stalls organic growth
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5. Rewarded pay per action campaigns
 Install and perform required
action
 Easy required action in < 3
minutes
 Server tracking, post on the
required action
 Pay per action bids can be 2x
to 3x pay per install bids
 Life time value ≠ $0
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6. Bridge the user satisfaction gap with rich
media ads
 Capture exciting moments of the app Rich media interstitials
in the ad unit
 App install follows ad experience
 Length < 30 seconds
 Avoid buffering
 Life time value > $5
App video trailers
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7. Identify sources of profitable audience
 Segment device ids by source Android - referrer
and medium market://details?id=com.abc.
 Identify profitable sources beta&referrer=utm_source%3Daar
ki%26utm_campaign%3DUS-
 Channel marketing dollars PPA%26utm_medium%3D{pub_id}
into sources with the right
audience mix
iOS - install confirmation
{'confirm':true, ’medium’:pub_id}
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8. Summary
• Enhance user acquisition from rewarded channels with pay per
action campaigns
• Rich media video and interstitials give an app preview to qualify
users
• Source and media segmentation to pin-point profitable users
• Drop me a note if you want to chat more - sid@aarki.com
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