3. “Socially
Devoted”
Devoted
=
the
act
of
devo2ng
<devo2on
of
2me
and
energy>
4. Defining
SOCIALLY
DEVOTED
Manifest
1. Opening
Yourselves
Making sure your Fan Page has an open wall.
2. Responding
to
fan
ques7ons
Responding to at least 75% of fan questions on your Fan Page.
3. Communica7ng
in
a
7mely
fashion
Responding on time to your fans is crucial.
#sociallydevoted
Being socially devoted is a new form of relations.
We hope to open a new discussion about social openness.
6. Defining
SOCIALLY
DEVOTED
2.
Responding
to
fan
ques7ons
Responding to at least 75% of fan questions on your
Fan Page.
Ques7on
Response
Rate
Data Range: May 14, 2012 – June 14, 2012
Responded
Not Responded
7. Defining
SOCIALLY
DEVOTED
3.
Communica7ng
in
a
7mely
fashion
Responding on time to your fans is crucial.
80 %
60 %
40 %
20 %
0%
Under 10 min 10 – 30 min 30 – 90 min 90 min – 6 hrs 6 – 12 hrs
8. Socially
Devoted
Q2
2012
70%
of
All
Ques7ons*
Are
not
responded…
* for brands